---
title: "Reviews — 11 candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11-candle/reviews"
last_updated: "2026-08-09T07:49:22.893Z"
locale: en
meta:
  description: "Niche score 53/100 · $102K/yr market · 126K searches/yr. Prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $102K/yr market · 126K searches/yr. Prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — 11 candle - Flapen"
---

# **11 candle**

**Worth a look**

Shows searches that convert (11.1% search→purchase), but prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list.

Market size 25Growth 26Conversion 92Competition 86Returns 79Price range 0Avg price 20Brand share 87Review moat 72Quality gap 18

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****636.12**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$102K**

$102K/yr · 126K searches

**Avg price**

**Bad****$7.26**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$4.98–$13.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews