---
title: "11 Candle — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11-candle"
last_updated: "2026-08-09T04:26:28.740Z"
locale: en
meta:
description: "Niche score 53/100 · $102K/yr market · 126K searches/yr. Prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $102K/yr market · 126K searches/yr. Prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list. Data updated Jul 2026."
"og:title": "11 Candle — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **11 candle**
**Worth a look**
Shows searches that convert (11.1% search→purchase), but prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list.
Market size 25Growth 26Conversion 92Competition 86Returns 79Price range 0Avg price 20Brand share 87Review moat 72Quality gap 18
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****636.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$102K**
$102K/yr · 126K searches
**Avg price**
**Bad****$7.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.98–$13.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 11 candle is a $102K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11 candle market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$109K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#365**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**36 **—flat
**Sellers**
**38**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**29%**
Top 20: 73%
**Open market**
**45%**
- CAKE CODE15% - FAMGift9% - Artensueno8% - AndiluluBear8% - KENJOVIVO7% - Nuanchu7%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +0.7% search growth over the last 90 days.
3K2KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11-candle/trend)
## **Top 11 candle search terms**
- **11 candle**38K/yr+14.3%9.3% conv. - **11 birthday candle**33K/yr+1.4%7.2% conv. - **11 candles for birthday cakes**15K/yr-25.2%8.2% conv. - **number 11 candle**11K/yr-11.5%5.3% conv. - **11 candles**8K/yr+29.2%8.1% conv. - **birthday candles 11**7K/yr-10.6%8.0% conv. - **11th birthday candle**5K/yr-0.1%5.7% conv. - **11 candle birthday boy**5K/yr-11.0%11.5% conv. - **11 candle birthday girl**5K/yr-23.3%6.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11-candle/search-terms)
## **Top 11 candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAKE CODE 2.76 Inch Classical Pink Gold 11 Number Birthday Candles Gold and Pink Number Candles for Party Celebration**CAKE CODE**$5.99**4.8★241 rev](https://www.amazon.com/dp/B0CG4MQH2V) [2**11th Birthday Candles Cake Number Candles Happy Birthday Cake Candles Topper Decoration for Birthday Wedding Anniversary Celebration Favor 3.54 Inches Total Length(Gold)**Nuanchu**$5.74**4.7★2,517 rev](https://www.amazon.com/dp/B08JZ4PPH1) [3**Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)**JEQUD**$7.94**4.8★352 rev](https://www.amazon.com/dp/B0F65DHPML) [4**Juesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old**Juesly**$9.88**4.8★875 rev](https://www.amazon.com/dp/B0DSC38C46) [5**CAKE CODE 2.76 Inch Classical Pink Blue Gold 11 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration**CAKE CODE**$6.47**4.6★101 rev](https://www.amazon.com/dp/B0CFGQW946)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)**AndiluluBear**$5.07**156 rev8mo ago](https://www.amazon.com/dp/B0G1SD92Y9) [**Birthday Candles 1.96 Inch Number 11 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)**AndiluluBear**$4.98**279 rev1y ago](https://www.amazon.com/dp/B0F9T1YV8W) [**Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations**CasaPopz**$6.93**538 rev1y ago](https://www.amazon.com/dp/B0F83N7BM2) [**Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)**JEQUD**$7.94**352 rev1y ago](https://www.amazon.com/dp/B0F65DHPML) [**FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)**FAMGift**$8.68**1,058 rev1y ago](https://www.amazon.com/dp/B0F37WXP1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Juesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old**Juesly**$9.88**4.8★**▲ 198%**](https://www.amazon.com/dp/B0DSC38C46) [**AndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)**AndiluluBear**$5.07**4.9★**▲ 139%**](https://www.amazon.com/dp/B0G1SD92Y9) [**Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations**CasaPopz**$6.93**4.8★**▲ 67%**](https://www.amazon.com/dp/B0F83N7BM2) [**Number Birthday Candles(11 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party**KENJOVIVO**$7.22**4.7★**▲ 59%**](https://www.amazon.com/dp/B09Z1VBKRD) [**FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)**FAMGift**$8.68**4.8★**▲ 51%**](https://www.amazon.com/dp/B0F37WXP1D)
**~~View all trending →~~**
## **What buyers say about 11 candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Very nice quality candle”*
**Brightness/Shine/Glow**21%
*“Candles had a nice shiny tone to them”*
**Color**16%
*“vibrant colors”*
**Gifting Purpose**15%
*“Great gift”*
**Value For Money**6%
*“price is fair”*
**Size-Overall**5%
*“Size is good”*
**Advertised Vs Actual Product**3%
*“Just like in the picture”*
**Ease Of Use**2%
*“Fun and easy to use”*
**Fun/Entertainment Experience**1%
*“so fun for a birthday”*
**Material Quality**1%
*“Great quality materials and vibrant colors”*
### **What buyers complain about **
**Size-Overall**20%
*“Super small”*
**Value For Money**15%
*“Cheap”*
**Advertised Vs Actual Product**14%
*“not as pictured”*
**Color**14%
*“Some are more colored than others”*
**Quality-Overall**7%
*“Cheap”*
**Brightness/Shine/Glow**5%
*“They werent as bright as a regular candle”*
**Display Colors**5%
*“Colors of flames did not excite any of us”*
**Thickness**2%
*“They are very very thin and small”*
**Strength**2%
*“Thin-fragile and multiple came broken, flame is okay”*
**Flammable**1%
*“The only issue is that the candles burn up really quickly”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**18%
**Color**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**4%
**Feet Fit**3%
**Product Condition**3%
**Functionality-Overall**3%
**Paint Quality**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is 11 candle profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 57 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 11 candle niche?**
- 36 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in 11 candle?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.8%.
- **When does demand for 11 candle peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 11 candle niche?**
- Listings span $4.98–$13.78; the average listing price is $7.26 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.
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