---
title: "Search terms — 10x12 picture frames - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/10x12-picture-frames/search-terms"
last_updated: "2026-08-09T11:09:33.615Z"
locale: en
meta:
  description: "Niche score 52/100 · $272K/yr market · 233K searches/yr. A deep review moat (7,809 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 52/100 · $272K/yr market · 233K searches/yr. A deep review moat (7,809 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 10x12 picture frames - Flapen"
---

# **10x12 picture frames**

**Worth a look**

Shows searches that convert (7.8% search→purchase), but a deep review moat (7,809 avg reviews) keeps it on the watch list.

Market size 50Growth 44Conversion 78Competition 55Returns 41Price range 69Avg price 75Brand share 60Review moat 23Quality gap 40

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.03**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.81–$35.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$272K**

$272K/yr · 233K searches

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,808.93**

avg incumbent reviews — the moat a new listing must climb

## Search terms