---
title: "10 Inch Pie Pan — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/10-inch-pie-pan"
last_updated: "2026-08-08T02:31:24.398Z"
locale: en
meta:
description: "Niche score 49/100 · $27K/yr market · 24K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $27K/yr market · 24K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "10 Inch Pie Pan — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **10 inch pie pan**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 64Competition 60Returns 72Price range 68Avg price 86Brand share 86Review moat 75Quality gap 24
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.58**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****498.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.37–$33.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$27K**
$27K/yr · 24K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, 10 inch pie pan is a $27K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10 inch pie pan market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**49%**
Top 20: 96%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**45%**
- Winco14% - ATRDTO10% - MAKABAKA10% - FEOOWV9% - HFA6% - GoodCook6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/10-inch-pie-pan/trend)
## **Top 10 inch pie pan search terms**
- **10 inch pie pan**10K/yr+4.2%3.4% conv. - **10 inch pie plate**4K/yr-15.1%3.3% conv. - **aluminum pie pans 10 inch**3K/yr-29.3%5.0% conv. - **10 pie pan**4K/yr-3.7%4.6% conv. - **pie plates 10 inch**3K/yr+54.0%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/10-inch-pie-pan/search-terms)
## **Top 10 inch pie pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Winco Aluminum Pie Pan 10-Inch**Winco**$8.06**4.3★125 rev](https://www.amazon.com/dp/B0029DG3SY) [2**10 Inch Glass Deep Pie Dish for Baking Glass Baking Dish Clear and Durable Oven Baking Pie Pan Quiche Baking Dish Deep**ATRDTO**$16.54**4.8★128 rev](https://www.amazon.com/dp/B0CQC5BT67) [3**KitchenDance 10 Disposable Aluminum Foil Pie Pans - Pack of 13 | Strong & Sturdy Pie Tins for Bakers Cooking Kitchen Cooks Bakeries Business | Oven to Table Convenience & 100% Recyclable**MAKABAKA**$15.20**3.9★623 rev](https://www.amazon.com/dp/B01D1RNDNE) [4**FEOOWV 1 Pack Round Glass Pie Pans for Baking Round Baking Dishes with Handles for Apple Pie Pumpkin Pie Salads (Clear 10in)**FEOOWV**$14.61**4.4★144 rev](https://www.amazon.com/dp/B0D3KVDGGS) [5**Handi-Foil 10 (Actual Top-Out 9-5/8 Inches - Top-In 8-3/4 Inches) Aluminum Foil Pie Pan - Disposable Baking Tin Plates Made in USA (Pack of 12)**HFA**$12.18**4.4★430 rev](https://www.amazon.com/dp/B01N5QJ5DO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOLIBAN 10 Glass Pie Plates - 2 Pack Deep Pie Pan for Baking Glass Baking Dish Set with Handles for Baking and Serving Non-stick & Dishwasher Safe**HOLIBAN**$23.83**0 rev2mo ago](https://www.amazon.com/dp/B0H2MMHTLF) [**Restaurantware Aluminum Pie Pan 1 Count 10 Inch Round 1.25 Inch Deep Oven-Friendly Pie Tin Lightweight Baking Pan Silver Plate for Quiche Fruit Pies Home And Commercial Kitchens**Restaurantware**$9.10**0 rev4mo ago](https://www.amazon.com/dp/B0GW94NYPH) [**AETHERBOUND SUPPLY 2 Pack 10 Inch Pie Pan with Removable Bottom**AETHERBOUND SUPPLY**$19.91**12 rev8mo ago](https://www.amazon.com/dp/B0G42X9188) [**Avcylltty Ceramic Pie Pan for Baking 10 inch Pie dish for Quiche Apple Pie Pot Pies Deep dish pie plate with ruffled edges Non-stick Cake Pan Microwave Dishwasher and Oven Safe Butter Yellow**Avcylltty**$25.60**38 rev1y ago](https://www.amazon.com/dp/B0DS5VV2YK) [**Peohud 2 Pack Ceramic Pie Pans 10 Inch Deep Fluted Pie Plate 54 Ounce Round Baking Dish for Quiche Apple Pecan Pie Pot Pie Blue**Peohud**$33.32**123 rev1y ago](https://www.amazon.com/dp/B0DGQHJH4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Restaurantware Aluminum Pie Pan 1 Count 10 Inch Round 1.25 Inch Deep Oven-Friendly Pie Tin Lightweight Baking Pan Silver Plate for Quiche Fruit Pies Home And Commercial Kitchens**Restaurantware**$9.10**0.0★**▲ 450%**](https://www.amazon.com/dp/B0GW94NYPH) [**HOLIBAN 10 Glass Pie Plates - 2 Pack Deep Pie Pan for Baking Glass Baking Dish Set with Handles for Baking and Serving Non-stick & Dishwasher Safe**HOLIBAN**$23.83**0.0★**▲ 450%**](https://www.amazon.com/dp/B0H2MMHTLF) [**AETHERBOUND SUPPLY 2 Pack 10 Inch Pie Pan with Removable Bottom**AETHERBOUND SUPPLY**$19.91**4.8★**▲ 327%**](https://www.amazon.com/dp/B0G42X9188) [**KUAYB 10 Inch Nonstick Tart Pan with Removable Bottom Carbon Steel Quiche and Pie Pan- 1.1-Inch Depth Fluted Edges for Baking Tarts Quiches Mousse Cakes and Desserts**KUAYB**$11.91**4.6★**▲ 165%**](https://www.amazon.com/dp/B0B744V55K) [**GoodCook Everyday Pie Pan Scratch-Resistant Nonstick Heavy Duty Steel Construction with Wide Rim 9-Inch Gray**GoodCook**$6.37**4.7★**▲ 84%**](https://www.amazon.com/dp/B0026RHHZQ)
**~~View all trending →~~**
## **What buyers say about 10 inch pie pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality pan”*
**Baking**18%
*“Good for pie baking”*
**Value For Money**7%
*“Fair price”*
**Size-Overall**6%
*“Just the right size”*
**Cooking Experience**6%
*“Seemed to cook well”*
**Strength**5%
*“Beautiful and sturdy”*
**Ease Of Cleaning**5%
*“Cleans easily”*
**Color**4%
*“Beautiful color”*
**Weight Heavy**4%
*“Nice and heavy”*
**Advertised Vs Actual Product**3%
*“Does the Job”*
### **What buyers complain about **
**Strength**26%
*“Very flimsy”*
**Thickness**9%
*“Not a deep pan”*
**Quality-Overall**7%
*“Terrible product”*
**Advertised Vs Actual Product**4%
*“It may be hard to see in the photo”*
**Non-Stick Coating**4%
*“both dishes I received have coating defects so the finish isnt smooth”*
**Cooking Experience**4%
*“Worthless to bake with”*
**Size-Overall**4%
*“The size is a bit wider than a regular pie pan”*
**Weight Heavy**3%
*“are a heavy product”*
**Adhesion/Stickiness**2%
*“The glue that held the tag on the pie dish will not come off”*
**Ease Of Use**2%
*“hard to get out of the pan”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**13%
**Strength**5%
**Value For Money**4%
**Thin**4%
**Color**4%
**Weight Heavy**3%
**Quality-Overall**3%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is 10 inch pie pan profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 10 inch pie pan niche?**
- 24 brands and 49 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in 10 inch pie pan?**
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 2.1%.
- **When does demand for 10 inch pie pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the 10 inch pie pan niche?**
- Listings span $6.37–$33.32; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.
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