---
title: "1 Liter Jar — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/1-liter-jar"
last_updated: "2026-08-08T00:18:43.896Z"
locale: en
meta:
description: "Niche score 45/100 · $47K/yr market · 89K searches/yr · $23.44 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $47K/yr market · 89K searches/yr · $23.44 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "1 Liter Jar — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **1 liter jar**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 26Conversion 28Competition 86Returns 70Price range 87Avg price 95Brand share 24Review moat 42Quality gap 32
**Avg price**
**Incredible****$23.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$59.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,331.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$47K**
$47K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, 1 liter jar is a $47K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1 liter jar market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,654**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 70%
**Open market**
**8%**
- Kilner80% - Le Parfait5% - Anwoi2% - Ball2% - WECK2% - Spreccio2% - Open — no brand owns it (10 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/1-liter-jar/trend)
## **Top 1 liter jar search terms**
- **kilner glass jars**33K/yr+3.3%1.6% conv. - **kilner**22K/yr-4.3%1.0% conv. - **kilner jars**18K/yr+7.7%1.0% conv. - **kilner jar**6K/yr-22.1%1.7% conv. - **1 liter jar**4K/yr+3.7%2.5% conv. - **1 liter mason jar**4K/yr-10.0%3.8% conv. - **1 liter glass jar with lid**3K/yr+50.1%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/1-liter-jar/search-terms)
## **Top 1 liter jar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kilner Round Clip Top Jar 2.Ltr/68 Ounce**Kilner**$19.67**4.7★8,737 rev](https://www.amazon.com/dp/B003Y7MS6U) [2**Kilner Round Swing Top Glass Jar | 1L**Kilner**$16.50**4.6★4,866 rev](https://www.amazon.com/dp/B0030FUHR8) [3**Kilner Vintage Glass Butter Churn; Delicious Homemade Butter in as Little as Ten Minutes; Large 34-Fluid Ounce Capacity Butter Churner 1 EA**Kilner**$43.81**4.3★6,982 rev](https://www.amazon.com/dp/B00VSLGHOI) [4**Kilner Round Swing Top Glass Jar | 17 oz**Kilner**$15.65**4.6★2,541 rev](https://www.amazon.com/dp/B0042FRWL4) [5**Kilner Strawberry Fruit Jar 6-Pieces Multicolor**Kilner**$30.51**4.4★18 rev](https://www.amazon.com/dp/B0B4K4FVG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kilner Glass Butter Crock | 200ml Glass Butter Holder Butter Bowl with Water-Seal Lid Classic French Style Keeps Butter Fresh & Spreadable at Room Temperature**Kilner**$26.16**88 rev10mo ago](https://www.amazon.com/dp/B0FQPG8Y83) [**Kilner Cheese Store Airtight Cheese Storage Removable Silicone Seal for Breathable Storage Ceramic Serving Base Dishwasher Safe Glass Lid 8.5cm x**Kilner**$30.82**159 rev1y ago](https://www.amazon.com/dp/B0CZCK44WY) [**Kilner Herb Keeper Set | Keep Herbs Fresh for Up to 3 Weeks | 1L Wide Mouth Jar with Stainless Steel Lid & Silicone Lifter | Easy-to-Use for Home-Grown or Store-Bought Herbs | Recipe Booklet Included**Kilner**$24.36**82 rev1y ago](https://www.amazon.com/dp/B0DJ4B2DD8) [**Spreccio Mason Jar Pitcher 64 oz (2 quart) Glass Pitcher with Lid**Spreccio**$22.14**2,684 rev1y ago](https://www.amazon.com/dp/B0DGCVK1JL) [**Kilner Square Clip Top Jar | 3L**Kilner**$26.48**311 rev2y ago](https://www.amazon.com/dp/B0CGJ6CNG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Le Parfait Super Jar 1L (32oz) Glass Canning Jar Wire Bail Lid 1 Pack**Le Parfait**$18.59**4.6★**▲ 158%**](https://www.amazon.com/dp/B07LGH2FTB) [**Kilner Strawberry Fruit Jar 6-Pieces Multicolor**Kilner**$30.51**4.4★**▲ 146%**](https://www.amazon.com/dp/B0B4K4FVG6) [**Kilner Sqr Spice Jar 2 Ounce**Kilner**$10.49**4.5★**▲ 117%**](https://www.amazon.com/dp/B00JA1JO3Y) [**Kilner Round Swing Top Glass Jar | 4 oz**Kilner**$13.26**4.6★**▲ 75%**](https://www.amazon.com/dp/B005PA3I8G) [**Kilner Round Clip Top Jar 2.Ltr/68 Ounce**Kilner**$19.67**4.7★**▲ 75%**](https://www.amazon.com/dp/B003Y7MS6U)
**~~View all trending →~~**
## **What buyers say about 1 liter jar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Best quality”*
**Size-Overall**13%
*“love the size”*
**Advertised Vs Actual Product**10%
*“Gets the job done”*
**Strength**7%
*“The containers are nice and sturdy,”*
**Ease Of Cleaning**6%
*“It's easy to wash”*
**Ease Of Use**6%
*“Easy to handle”*
**Storage Capacity**5%
*“good for other types of storage”*
**Value For Money**4%
*“Excellent value”*
**Leak-Proof**4%
*“Does not leak at all”*
**Thickness**3%
*“good thickness”*
### **What buyers complain about **
**Durability**16%
*“Don't Last”*
**Size-Overall**10%
*“It's huge”*
**Value For Money**8%
*“Too expensive”*
**Quality-Overall**8%
*“Very disappointed with quality control”*
**Leak-Proof**6%
*“Leaking”*
**Ease Of Use**4%
*“hassle of this”*
**Rusts/Corrodes**3%
*“Rusty”*
**Heating**3%
*“I was a little worried that the heat might break it”*
**Thickness**3%
*“glass seems thicker”*
**Strength**2%
*“I think the metal Clips are weak”*
### **Top return reasons **
**Size-Overall**70%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Leak-Proof**2%
**Ease Of Use**2%
**Weight Heavy**1%
**Quality-Overall**1%
**Durability**1%
**Material Quality**1%
## **Common questions**
- **Is 1 liter jar profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 53 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 1 liter jar niche?**
- 16 brands and 78 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 1 liter jar?**
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 2.2%.
- **When does demand for 1 liter jar peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 1 liter jar niche?**
- Listings span $10.03–$59.18; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.
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