---
title: "Zyrtec — $32.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zyrtec"
last_updated: "2026-08-09T06:16:08.310Z"
locale: en
meta:
description: "Niche score 58/100 · $32.0M/yr market · 8.5M searches/yr · $18.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $32.0M/yr market · 8.5M searches/yr · $18.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Zyrtec — $32.0M/yr Amazon US Niche (2026) - Flapen"
---
# **zyrtec**
**Launch it**
A $32.0M/yr market growing +10.9% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 39Conversion 100Competition 43Returns 100Price range 69Avg price 84Brand share 12Review moat 14Quality gap 16
**Market size**
**Incredible****$32.0M**
$32.0M/yr · 8.5M searches
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.09–$41.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****24,875.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zyrtec is a $32.0M/yr Amazon United States market (8.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May. Verdict: Launch it — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zyrtec market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$18.6M–$18.6M**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**3%**
- Zyrtec42% - Amazon Basic Care39% - ValuMeds9% - HealthA2Z3% - Claritin3% - TIME-CAP LABS, INC.2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
250K150KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/zyrtec/trend)
## **Top zyrtec search terms**
- **zyrtec**2.4M/yr+18.0%21.0% conv. - **allergy medicine**2.3M/yr+9.5%13.0% conv. - **zyrtec allergy pills**1.2M/yr+9.1%22.4% conv. - **allergy pills**447K/yr+7.0%13.1% conv. - **allergy**437K/yr+0.0%4.1% conv. - **allergy relief**359K/yr-1.3%4.9% conv. - **antihistamine**211K/yr+10.1%8.4% conv. - **allergy meds**146K/yr+24.6%11.0% conv. - **non drowsy allergy medicine**149K/yr+19.8%12.0% conv. - **allergy medicine non drowsy**103K/yr+24.0%11.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/zyrtec/search-terms)
## **Top zyrtec products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.6M10%$3.2M15%$4.8M20%$6.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Sneezing Runny Nose Itchy Eyes & Throat Indoor & Outdoor Allergy Relief 365 Count**Amazon Basic Care**$14.50**4.7★70,891 rev](https://www.amazon.com/dp/B08ZF5GN5B) [2**Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs**Zyrtec**$21.88**4.8★10,905 rev](https://www.amazon.com/dp/B08QKRMC7L) [3**Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs**Zyrtec**$41.59**4.8★5,381 rev](https://www.amazon.com/dp/B0D1Z1YDPF) [4**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**4.7★1,169 rev](https://www.amazon.com/dp/B0F2JRBVSM) [5**ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)**ValuMeds**$11.04**4.7★36,515 rev](https://www.amazon.com/dp/B07KFPLDGB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack**Allegra**$38.83**660 rev8mo ago](https://www.amazon.com/dp/B0FX5Y975J) [**Zyrtec Allergy Medicine Relief for Full 24 Hours Cetirizine Tablets Take on Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 75 Count Size**Zyrtec**$35.14**1,036 rev11mo ago](https://www.amazon.com/dp/B071G1V5NZ) [**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**1,169 rev1y ago](https://www.amazon.com/dp/B0F2JRBVSM) [**Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs**Zyrtec**$41.59**5,381 rev2y ago](https://www.amazon.com/dp/B0D1Z1YDPF) [**Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief**Claritin**$20.56**3,694 rev2y ago](https://www.amazon.com/dp/B0CW6LD6BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zyrtec Allergy Medicine Relief for 24 Hours Cetirizine Tablets 10 mg for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 45 Count Size**Zyrtec**$27.29**4.8★**▲ 111%**](https://www.amazon.com/dp/B01J4UQF6E) [**Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack**Allegra**$38.83**4.8★**▲ 108%**](https://www.amazon.com/dp/B0FX5Y975J) [**Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)**Amazon Basic Care**$10.44**4.7★**▲ 89%**](https://www.amazon.com/dp/B074F18H5N) [**Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct**Zyrtec**$19.00**4.7★**▲ 47%**](https://www.amazon.com/dp/B0F2JRBVSM) [**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★**▲ 42%**](https://www.amazon.com/dp/B0B13PZF8Z)
**~~View all trending →~~**
## **What buyers say about zyrtec**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“They are affordable”*
**Allergies**22%
*“Best allergy med”*
**Efficiency**12%
*“works effectively”*
**Advertised Vs Actual Product**9%
*“Arrived as described”*
**Quality-Overall**8%
*“Always consistent with quality”*
**Dosage**2%
*“Very effective”*
**Sinus Relief**2%
*“Sinus Relief”*
**Sleep Quality**1%
*“Sleeping great”*
**Ease Of Chewing/Swallowing**1%
*“Great value and love that they are chewable for the kiddos with flavor”*
**Ease Of Use**1%
*“Convenient to use”*
### **What buyers complain about **
**Allergies**28%
*“my skin was itchy”*
**Functionality-Overall**13%
*“Did not work”*
**Value For Money**5%
*“Waste of money”*
**Dosage**5%
*“No info on the dosage”*
**Sleep Quality**5%
*“I couldn't sleep”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Side Effects**2%
*“Side Effects”*
**Quality-Overall**2%
*“Not as good as other citerizene products”*
**Strength**1%
*“Weak does not do anything”*
**Size-Overall**1%
*“It is a small tablet”*
### **Top return reasons **
**Dosage**37%
**Functionality-Overall**17%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Joint Pain**2%
**Side Effects**2%
**Product Condition**2%
**Measurement/Reading Accuracy**1%
**Ease Of Use**1%
**Certifications**1%
## **Common questions**
- **Is zyrtec profitable to sell on Amazon United States?**
- The niche generates $32.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (58/100).
- **How competitive is the zyrtec niche?**
- 9 brands and 85 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in zyrtec?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for zyrtec peak?**
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the zyrtec niche?**
- Listings span $3.09–$41.59; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 24,876 reviews — the moat a new listing must climb.
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