---
title: "Zum — $802K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zum"
last_updated: "2026-08-09T10:49:33.537Z"
locale: en
meta:
description: "Niche score 56/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zum — $802K/yr Amazon US Niche (2026) - Flapen"
---
# **zum**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 33Conversion 76Competition 62Returns 96Price range 86Avg price 85Brand share 0Review moat 37Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.39–$44.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.04**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$802K**
$802K/yr · 589K searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,761.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zum is a $802K/yr Amazon United States market (589K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zum market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$762K–$952K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#1,502**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**0%**
- Zum65% - Indigo Wild33% - Zum Speed2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +6.4% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/health-household/zum/trend)
## **Top zum search terms**
- **zum**221K/yr+6.2%2.9% conv. - **zum frankincense and myrrh**110K/yr+27.7%7.4% conv. - **zum mist spray**125K/yr-11.6%9.6% conv. - **zum mist**40K/yr+23.5%6.8% conv. - **zum spray**16K/yr+26.5%8.8% conv. - **zum room spray**8K/yr+12.2%10.2% conv. - **zum products**10K/yr+3.2%2.3% conv. - **zum mist spray frankincense myrrh**8K/yr+16.5%15.2% conv. - **zum body spray**6K/yr+1.2%5.0% conv. - **zum sea salt spray**6K/yr-18.5%19.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/zum/search-terms)
## **Top zum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$32K8%$64K12%$96K16%$128K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZHDJ2) [2**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)**Indigo Wild**$22.58**4.7★4,062 rev](https://www.amazon.com/dp/B00YAY68QW) [3**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz**Zum**$12.53**4.5★4,199 rev](https://www.amazon.com/dp/B0009YDO32) [4**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz (2 Pack)**Indigo Wild**$22.55**4.6★1,352 rev](https://www.amazon.com/dp/B00YAYEOJ0) [5**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**4.5★114 rev](https://www.amazon.com/dp/B0FL4GBVNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**114 rev11mo ago](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**415 rev1y ago](https://www.amazon.com/dp/B0DKB1S5TL) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZGLMS) [**Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black**Zum Speed**$24.26**1 rev4y ago](https://www.amazon.com/dp/B0B37Q122H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black**Zum Speed**$24.26**5.0★**▲ 270%**](https://www.amazon.com/dp/B0B37Q122H) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★**▲ 149%**](https://www.amazon.com/dp/B0D7WZGLMS) [**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FL4GBVNM) [**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz**Zum**$12.53**4.5★**▲ 121%**](https://www.amazon.com/dp/B0009YDO32) [**Zum Indigo Wild Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz**Zum**$12.42**4.5★**▲ 96%**](https://www.amazon.com/dp/B005WLZVBU)
**~~View all trending →~~**
## **What buyers say about zum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Amazing Scent”*
**Quality-Overall**7%
*“Excellent product”*
**Ease Of Cleaning**5%
*“Great clean”*
**Soft Feel**3%
*“soft”*
**Cleansing**2%
*“I like the product it gives you a natural clean feeling”*
**Value For Money**2%
*“Worth the the money”*
**Ingredients-Overall**1%
*“Clean ingredients”*
**Durability**1%
*“Performance-wise, it genuinely holds its own”*
**Washability**1%
*“washes clothes good”*
**Moist/Dry**1%
*“Moisturizing and Smells Great”*
### **What buyers complain about **
**Smell**27%
*“I dont like the smell”*
**Leak-Proof**13%
*“it arrived leaking and open”*
**Value For Money**7%
*“Waste of Money”*
**Ease Of Cleaning**6%
*“Didn't clean my clothes”*
**Dilute/Watery**4%
*“Nothing like the liquid”*
**Stain Resistance**2%
*“Leaves Detergent Stains”*
**Durability**2%
*“A bottle lasts just less than a week in my house”*
**Advertised Vs Actual Product**2%
*“bought this believing those claims”*
**Allergies**2%
*“can cause hives 🥲 they didnt do it right away”*
**Texture/Consistency-Overall**1%
*“I was just disappointed with the texture”*
### **Top return reasons **
**Smell**51%
**Leak-Proof**29%
**Advertised Vs Actual Product**6%
**Value For Money**2%
**Color**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Dilute/Watery**1%
**Size-Overall**1%
## **Common questions**
- **Is zum profitable to sell on Amazon United States?**
- The niche generates $802K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the zum niche?**
- 3 brands and 104 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zum?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.7%.
- **When does demand for zum peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the zum niche?**
- Listings span $11.39–$44.54; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.
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