---
title: "Zum Laundry Detergent Sea Salt — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zum-laundry-detergent-sea-salt"
last_updated: "2026-08-09T06:25:18.610Z"
locale: en
meta:
description: "Niche score 40/100 · $65K/yr market · 30K searches/yr · $29.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $65K/yr market · 30K searches/yr · $29.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zum Laundry Detergent Sea Salt — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **zum laundry detergent sea salt**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 76Competition 10Returns 97Price range 95Avg price 95Brand share 0Review moat 24Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.01–$44.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,131.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$65K**
$65K/yr · 30K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zum laundry detergent sea salt is a $65K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zum laundry detergent sea salt market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**275**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Zum87% - Indigo Wild10% - Molly's Suds2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -0.3% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 25.2×
[**Open Trend **](https://flapen.com/research/us/health-household/zum-laundry-detergent-sea-salt/trend)
## **Top zum laundry detergent sea salt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$19K45%$29K60%$39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)**Zum**$40.08**4.6★13,128 rev](https://www.amazon.com/dp/B01LZ5XOWC) [2**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZHDJ2) [3**Zum Laundry Soap by Indigo Wild - Liquid Plant-Based Soap with Baking Soda Essential Oils Coconut Oil & More - Wash Up to 64 Loads - Sweet Orange - 64 fl oz (2 Pack)**Indigo Wild**$40.01**4.6★257 rev](https://www.amazon.com/dp/B00U9RK0Q8) [4**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Sea Salt Scent**Zum**$44.65**4.6★255 rev](https://www.amazon.com/dp/B0D85MMBLN) [5**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.36**4.0★29 rev](https://www.amazon.com/dp/B0FL4YY6H1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.36**29 rev11mo ago](https://www.amazon.com/dp/B0FL4YY6H1) [**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**415 rev1y ago](https://www.amazon.com/dp/B0DKB1S5TL) [**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Sea Salt Scent**Zum**$44.65**255 rev2y ago](https://www.amazon.com/dp/B0D85MMBLN) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [**Mollys Suds Liquid Laundry Detergent | Clean Laundry Detergent Soap for Sensitive Skin | 2x Concentrated High Efficiency (HE) | Ocean Mist - 100 Loads**Molly's Suds**$22.92**5,452 rev4y ago](https://www.amazon.com/dp/B0B2F91XB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★**▲ 104%**](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)**Zum**$40.08**4.6★**▲ 55%**](https://www.amazon.com/dp/B01LZ5XOWC) [**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Sea Salt Scent**Zum**$44.65**4.6★**▲ 27%**](https://www.amazon.com/dp/B0D85MMBLN) [**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.36**4.0★**▲ 21%**](https://www.amazon.com/dp/B0FL4YY6H1) [**Mollys Suds Liquid Laundry Detergent | Clean Laundry Detergent Soap for Sensitive Skin | 2x Concentrated High Efficiency (HE) | Ocean Mist - 100 Loads**Molly's Suds**$22.92**4.4★**▼ 33%**](https://www.amazon.com/dp/B0B2F91XB6)
**~~View all trending →~~**
## **What buyers say about zum laundry detergent sea salt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Love the lavender”*
**Ease Of Cleaning**9%
*“It cleans well”*
**Quality-Overall**7%
*“good quality, arrived fast, thanks”*
**Cleansing**4%
*“it cleans perfectly”*
**Soft Feel**3%
*“soft”*
**Value For Money**2%
*“Cost effective”*
**Natural Ingredients**2%
*“Great natural detergent”*
**Washability**1%
*“This is excellent laundry detergent”*
**Advertised Vs Actual Product**1%
*“Does the job”*
**Eco Friendliness**1%
*“Eco friendly with a fresh smell”*
### **What buyers complain about **
**Smell**16%
*“I dont love the smell”*
**Leak-Proof**15%
*“it arrived leaking and open”*
**Ease Of Cleaning**11%
*“doesnt clean well”*
**Value For Money**11%
*“Expensive”*
**Dilute/Watery**4%
*“The last two bottle I have used are much more watery”*
**Stain Resistance**4%
*“Leaves Detergent Stains”*
**Advertised Vs Actual Product**2%
*“bought this believing those claims”*
**Ease Of Use**2%
*“That makes pouring it out pretty awkward”*
**Thickness**2%
*“It used to be as thick”*
**Dosage**1%
*“Not 100 loads as advertised-I was doing the minimal amount as still have only half left”*
### **Top return reasons **
**Leak-Proof**51%
**Smell**24%
**Advertised Vs Actual Product**6%
**Size-Overall**4%
**Value For Money**4%
**Color**1%
**Ease Of Cleaning**1%
**Functionality-Overall**1%
**Stain Resistance**1%
**Moist/Dry**1%
## **Common questions**
- **Is zum laundry detergent sea salt profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the zum laundry detergent sea salt niche?**
- 3 brands and 275 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zum laundry detergent sea salt?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.5%.
- **When does demand for zum laundry detergent sea salt peak?**
- Demand peaks in Jul–Aug; the busiest month runs 25.2× the quietest.
- **What does it cost to enter the zum laundry detergent sea salt niche?**
- Listings span $19.01–$44.65; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 6,132 reviews — the moat a new listing must climb.
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