[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-zum-laundry-detergent-frankincense-myrrh":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":221,"demand":226,"seasonality":538,"brandShare":551,"products":555,"feedback":601,"searchTerms":756,"related":766,"lastUpdated":172},"5abe400e499f712aec825e604ff477cf","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":157,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":167,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":165,"oosRate":184},68718,34181,0.1714,0.0226,0.0676,1,4.6,8011,29.74,21.74,44.54,5,3000,0.8,0.0064,0,"zum laundry detergent frankincense myrrh","zum-laundry-detergent-frankincense-myrrh","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fzum-laundry-detergent-frankincense-myrrh","Laundry","2026-07-13T16:38:19.47712+00:00",4,16,[],298,2500,250,500,74350,89220,62,123,0.0077,{"score":186,"verdict":187,"components":188},37,"skip",[189,194,197,201,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",17,0.15,68718.3,{"key":195,"score":196,"weight":192,"raw":155},"growth",28,{"key":198,"score":199,"weight":200,"raw":156},"conversion",73,0.1,{"key":202,"score":167,"weight":192,"raw":157},"competition",{"key":204,"score":167,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",25,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",23,0.05,8010.8,{"key":214,"score":215,"weight":200,"raw":166},"returns",97,{"key":217,"score":218,"weight":211,"raw":160},"avgPrice",95,{"key":220,"score":218,"weight":211,"raw":157},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":537},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,365,368,371,374,377,380,383,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,510,513,516,519,522,525,528,531,534],{"week":229,"volume":230},"2024-07-14",1192,{"week":232,"volume":233},"2024-07-21",1321,{"week":235,"volume":236},"2024-07-28",1332,{"week":238,"volume":239},"2024-08-04",1251,{"week":241,"volume":242},"2024-08-11",1256,{"week":244,"volume":245},"2024-08-18",1297,{"week":247,"volume":248},"2024-08-25",1522,{"week":250,"volume":251},"2024-09-01",1583,{"week":253,"volume":254},"2024-09-08",1640,{"week":256,"volume":257},"2024-09-15",1571,{"week":259,"volume":260},"2024-09-22",1314,{"week":262,"volume":263},"2024-09-29",1323,{"week":265,"volume":266},"2024-10-06",1463,{"week":268,"volume":269},"2024-10-13",1710,{"week":271,"volume":272},"2024-10-20",1232,{"week":274,"volume":275},"2024-10-27",1605,{"week":277,"volume":278},"2024-11-03",1795,{"week":280,"volume":281},"2024-11-10",1889,{"week":283,"volume":284},"2024-11-17",1702,{"week":286,"volume":287},"2024-11-24",1556,{"week":289,"volume":290},"2024-12-01",1648,{"week":292,"volume":293},"2024-12-08",1568,{"week":295,"volume":296},"2024-12-15",1290,{"week":298,"volume":299},"2024-12-22",992,{"week":301,"volume":302},"2024-12-29",1040,{"week":304,"volume":305},"2025-01-05",1303,{"week":307,"volume":308},"2025-01-12",1117,{"week":310,"volume":311},"2025-01-19",1136,{"week":313,"volume":314},"2025-01-26",1081,{"week":316,"volume":317},"2025-02-02",903,{"week":319,"volume":320},"2025-02-09",966,{"week":322,"volume":323},"2025-02-16",553,{"week":325,"volume":326},"2025-02-23",858,{"week":328,"volume":329},"2025-03-02",999,{"week":331,"volume":332},"2025-03-09",853,{"week":334,"volume":335},"2025-03-16",914,{"week":337,"volume":338},"2025-03-23",892,{"week":340,"volume":341},"2025-03-30",576,{"week":343,"volume":344},"2025-04-06",586,{"week":346,"volume":347},"2025-04-13",823,{"week":349,"volume":350},"2025-04-20",566,{"week":352,"volume":353},"2025-04-27",943,{"week":355,"volume":356},"2025-05-04",965,{"week":358,"volume":359},"2025-05-11",667,{"week":361,"volume":362},"2025-05-18",658,{"week":364,"volume":359},"2025-05-25",{"week":366,"volume":367},"2025-06-01",677,{"week":369,"volume":370},"2025-06-08",709,{"week":372,"volume":373},"2025-06-15",582,{"week":375,"volume":376},"2025-06-22",574,{"week":378,"volume":379},"2025-06-29",784,{"week":381,"volume":382},"2025-07-06",741,{"week":384,"volume":308},"2025-07-13",{"week":386,"volume":387},"2025-07-20",714,{"week":389,"volume":390},"2025-07-27",766,{"week":392,"volume":393},"2025-08-03",893,{"week":395,"volume":396},"2025-08-10",713,{"week":398,"volume":399},"2025-08-17",479,{"week":401,"volume":402},"2025-08-24",874,{"week":404,"volume":405},"2025-08-31",748,{"week":407,"volume":408},"2025-09-07",430,{"week":410,"volume":411},"2025-09-14",323,{"week":413,"volume":414},"2025-09-21",400,{"week":416,"volume":417},"2025-09-28",663,{"week":419,"volume":420},"2025-10-05",581,{"week":422,"volume":423},"2025-10-12",692,{"week":425,"volume":426},"2025-10-19",577,{"week":428,"volume":429},"2025-10-26",632,{"week":431,"volume":432},"2025-11-02",825,{"week":434,"volume":435},"2025-11-09",811,{"week":437,"volume":438},"2025-11-16",929,{"week":440,"volume":441},"2025-11-23",654,{"week":443,"volume":444},"2025-11-30",644,{"week":446,"volume":447},"2025-12-07",710,{"week":449,"volume":450},"2025-12-14",539,{"week":452,"volume":453},"2025-12-21",522,{"week":455,"volume":456},"2025-12-28",573,{"week":458,"volume":459},"2026-01-04",730,{"week":461,"volume":462},"2026-01-11",746,{"week":464,"volume":465},"2026-01-18",623,{"week":467,"volume":468},"2026-01-25",507,{"week":470,"volume":471},"2026-02-01",557,{"week":473,"volume":474},"2026-02-08",627,{"week":476,"volume":477},"2026-02-15",513,{"week":479,"volume":480},"2026-02-22",561,{"week":482,"volume":483},"2026-03-01",694,{"week":485,"volume":486},"2026-03-08",760,{"week":488,"volume":489},"2026-03-15",640,{"week":491,"volume":492},"2026-03-22",596,{"week":494,"volume":495},"2026-03-29",613,{"week":497,"volume":498},"2026-04-05",791,{"week":500,"volume":501},"2026-04-12",731,{"week":503,"volume":504},"2026-04-19",683,{"week":506,"volume":507},"2026-04-26",605,{"week":509,"volume":426},"2026-05-03",{"week":511,"volume":512},"2026-05-10",742,{"week":514,"volume":515},"2026-05-17",775,{"week":517,"volume":518},"2026-05-24",726,{"week":520,"volume":521},"2026-05-31",755,{"week":523,"volume":524},"2026-06-07",609,{"week":526,"volume":527},"2026-06-14",544,{"week":529,"volume":530},"2026-06-21",497,{"week":532,"volume":533},"2026-06-28",756,{"week":535,"volume":536},"2026-07-05",414,false,[539,540,541,542,543,544,545,546,547,548,549,550],1.0194119048134596,0.7794426520581167,0.8486326137323258,0.8061840937141372,0.8171934357760312,0.7171085079406324,1.069235432951519,1.1300839414214465,1.1568566596174157,1.195201697594353,1.351772056576855,1.1111929112925152,{"top":552,"otherBrandCount":167,"otherClickShare":167},[553],{"brand":554,"clickShare":157},"Zum",[556,566,574,584,593],{"asin":557,"title":558,"brand":554,"imageUrl":559,"price":560,"rating":158,"reviews":561,"clickShare90":562,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0D7WZHDJ2","Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41t+3PIMXpL.jpg",21.87,13128,0.5294,0.5107,"2024-06-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D7WZHDJ2",{"asin":567,"title":568,"brand":554,"imageUrl":569,"price":570,"rating":158,"reviews":561,"clickShare90":571,"clickShare360":572,"launchDate":564,"amazonUrl":573},"B0D7WZGLMS","Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41L8DMcqMNL.jpg",38.69,0.3005,0.2128,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D7WZGLMS",{"asin":575,"title":576,"brand":554,"imageUrl":577,"price":578,"rating":158,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B0DKB1S5TL","Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uKamRgcjL.jpg",21.85,415,0.0841,0.1663,"2024-10-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKB1S5TL",{"asin":585,"title":586,"brand":554,"imageUrl":587,"price":162,"rating":158,"reviews":588,"clickShare90":589,"clickShare360":590,"launchDate":591,"amazonUrl":592},"B0BSXTBLTL","Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ctPpk0QAL.jpg",255,0.0461,0.0368,"2023-01-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSXTBLTL",{"asin":594,"title":595,"brand":554,"imageUrl":596,"price":161,"rating":158,"reviews":561,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B001CSO9XS","Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mCUDHx1FL.jpg",0.0399,0.0734,"2007-08-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001CSO9XS",{"love":602,"hate":673,"returnReasons":732},[603,610,617,624,631,638,645,652,659,666],{"topic":604,"percentOfMentions":605,"verbatims":606},"Smell",0.5839,[607,608,609],"Beautiful scent","smells divine","Unique scents",{"topic":611,"percentOfMentions":612,"verbatims":613},"Ease Of Cleaning",0.1011,[614,615,616],"It's cleans well","Great clean","Cleans well",{"topic":618,"percentOfMentions":619,"verbatims":620},"Quality-Overall",0.048799999999999996,[621,622,623],"good quality, arrived fast, thanks","Quality product at a fair price","Excellent product",{"topic":625,"percentOfMentions":626,"verbatims":627},"Soft Feel",0.0344,[628,629,630],"soft","my clothes stay soft","Smooth and nice to the skin",{"topic":632,"percentOfMentions":633,"verbatims":634},"Cleansing",0.030299999999999997,[635,636,637],"Cleans Great","Does a great job cleaning","Clean and refreshing",{"topic":639,"percentOfMentions":640,"verbatims":641},"Washability",0.0265,[642,643,644],"I love this laundry detergent","Love the laundry soap","This is by far the most amazing laundry detergent that I've ever tried",{"topic":646,"percentOfMentions":647,"verbatims":648},"Natural Ingredients",0.0158,[649,650,651],"I love that it is natural","Natural HE laundry Soap","natural real smell",{"topic":653,"percentOfMentions":654,"verbatims":655},"Value For Money",0.014199999999999999,[656,657,658],"It is economically friendly","Excellent price for the 64 oz container","Worth the the money",{"topic":660,"percentOfMentions":661,"verbatims":662},"Eco Friendliness",0.0098,[663,664,665],"purchased because its Eco","Good for my sensitive skin and good for the environment, so, a clear winner","An added bonus that it now comes in a powdered form in a environmentally friendly container",{"topic":667,"percentOfMentions":668,"verbatims":669},"Size-Overall",0.0096,[670,671,672],"life - this fits right in","Good size bottle for how much you use per load","Its fits easily onto the shelf",[674,680,686,692,699,706,713,720,725,729],{"topic":611,"percentOfMentions":675,"verbatims":676},0.1481,[677,678,679],"cleaning power is terrible","does not clean at all","Laundry not clean",{"topic":604,"percentOfMentions":681,"verbatims":682},0.1389,[683,684,685],"STINKS","Low fragrance","Smells like a strong chemical",{"topic":653,"percentOfMentions":687,"verbatims":688},0.096,[689,690,691],"Pricey","way overpriced here","A little expensive",{"topic":693,"percentOfMentions":694,"verbatims":695},"Leak-Proof",0.0787,[696,697,698],"it arrived leaking and open","This time the bottle leaked in the box","Leaked",{"topic":700,"percentOfMentions":701,"verbatims":702},"Dilute\u002FWatery",0.0463,[703,704,705],"Nothing like the liquid","Diluted","Unfortunately the seller Pattern is selling watered down and diluted product",{"topic":707,"percentOfMentions":708,"verbatims":709},"Stain Resistance",0.0432,[710,711,712],"Leaves Detergent Stains","Stains my clothes","honestly it doesnt not take care of stains",{"topic":714,"percentOfMentions":715,"verbatims":716},"Thickness",0.0258,[717,718,719],"It is thick","It's not thick like your average laundry detergent\u002F","not as thick as regular detergent",{"topic":721,"percentOfMentions":722,"verbatims":723},"Advertised Vs Actual Product",0.018500000000000003,[724],"bought this believing those claims",{"topic":726,"percentOfMentions":722,"verbatims":727},"Ease Of Use",[728],"Can't open",{"topic":639,"percentOfMentions":722,"verbatims":730},[731],"my washer is set to use less",[733,735,737,739,741,744,746,748,751,754],{"reason":693,"pct":734},0.3668,{"reason":604,"pct":736},0.35009999999999997,{"reason":721,"pct":738},0.0859,{"reason":653,"pct":740},0.0322,{"reason":742,"pct":743},"Color",0.028999999999999998,{"reason":707,"pct":745},0.017,{"reason":611,"pct":747},0.0167,{"reason":749,"pct":750},"Product Condition",0.0152,{"reason":752,"pct":753},"Functionality-Overall",0.013300000000000001,{"reason":700,"pct":755},0.0129,[757,761],{"term":168,"volume":758,"growthQoq":759,"conversionRate":760},25946,-0.045,0.0389,{"term":762,"volume":763,"growthQoq":764,"conversionRate":765},"zum frankincense and myrrh laundry soap",8235,0.279,0.0328,[767,774,781,786,791,796],{"title":768,"href":769,"score":770,"verdict":771,"marketSize":772,"growth90":773},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":775,"href":776,"score":777,"verdict":778,"marketSize":779,"growth90":780},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":782,"href":783,"score":777,"verdict":771,"marketSize":784,"growth90":785},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":787,"href":788,"score":777,"verdict":778,"marketSize":789,"growth90":790},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":792,"href":793,"score":777,"verdict":778,"marketSize":794,"growth90":795},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":797,"href":798,"score":777,"verdict":778,"marketSize":799,"growth90":800},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]