---
title: "Zum Laundry Detergent Frankincense Myrrh — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zum-laundry-detergent-frankincense-myrrh"
last_updated: "2026-08-09T06:32:48.675Z"
locale: en
meta:
description: "Niche score 37/100 · $69K/yr market · 34K searches/yr · $29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $69K/yr market · 34K searches/yr · $29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zum Laundry Detergent Frankincense Myrrh — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **zum laundry detergent frankincense myrrh**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 28Conversion 73Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 23Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.74**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.74–$44.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,010.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$69K**
$69K/yr · 34K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zum laundry detergent frankincense myrrh is a $69K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zum laundry detergent frankincense myrrh market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$74K–$89K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Zum100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/zum-laundry-detergent-frankincense-myrrh/trend)
## **Top zum laundry detergent frankincense myrrh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZHDJ2) [2**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZGLMS) [3**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**4.6★415 rev](https://www.amazon.com/dp/B0DKB1S5TL) [4**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent**Zum**$44.54**4.6★255 rev](https://www.amazon.com/dp/B0BSXTBLTL) [5**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz**Zum**$21.74**4.6★13,128 rev](https://www.amazon.com/dp/B001CSO9XS)
### **Newest**
by launch date
[**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**415 rev1y ago](https://www.amazon.com/dp/B0DKB1S5TL) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZGLMS) [**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent**Zum**$44.54**255 rev3y ago](https://www.amazon.com/dp/B0BSXTBLTL) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz**Zum**$21.74**13,128 rev18y ago](https://www.amazon.com/dp/B001CSO9XS)
### **Trending**
90-day click momentum
[**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★**▲ 41%**](https://www.amazon.com/dp/B0D7WZGLMS) [**Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent**Zum**$44.54**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BSXTBLTL) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★**— 4%**](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz**Zum**$21.74**4.6★**▼ 46%**](https://www.amazon.com/dp/B001CSO9XS) [**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**4.6★**▼ 49%**](https://www.amazon.com/dp/B0DKB1S5TL)
## **What buyers say about zum laundry detergent frankincense myrrh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Beautiful scent”*
**Ease Of Cleaning**10%
*“It's cleans well”*
**Quality-Overall**5%
*“good quality, arrived fast, thanks”*
**Soft Feel**3%
*“soft”*
**Cleansing**3%
*“Cleans Great”*
**Washability**3%
*“I love this laundry detergent”*
**Natural Ingredients**2%
*“I love that it is natural”*
**Value For Money**1%
*“It is economically friendly”*
**Eco Friendliness**1%
*“purchased because its Eco”*
**Size-Overall**1%
*“life - this fits right in”*
### **What buyers complain about **
**Ease Of Cleaning**15%
*“cleaning power is terrible”*
**Smell**14%
*“STINKS”*
**Value For Money**10%
*“Pricey”*
**Leak-Proof**8%
*“it arrived leaking and open”*
**Dilute/Watery**5%
*“Nothing like the liquid”*
**Stain Resistance**4%
*“Leaves Detergent Stains”*
**Thickness**3%
*“It is thick”*
**Advertised Vs Actual Product**2%
*“bought this believing those claims”*
**Ease Of Use**2%
*“Can't open”*
**Washability**2%
*“my washer is set to use less”*
### **Top return reasons **
**Leak-Proof**37%
**Smell**35%
**Advertised Vs Actual Product**9%
**Value For Money**3%
**Color**3%
**Stain Resistance**2%
**Ease Of Cleaning**2%
**Product Condition**2%
**Functionality-Overall**1%
**Dilute/Watery**1%
## **Common questions**
- **Is zum laundry detergent frankincense myrrh profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 5 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the zum laundry detergent frankincense myrrh niche?**
- 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zum laundry detergent frankincense myrrh?**
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Value For Money. The return rate is 0.6%.
- **When does demand for zum laundry detergent frankincense myrrh peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the zum laundry detergent frankincense myrrh niche?**
- Listings span $21.74–$44.54; the average listing price is $29.74 (sweet spot $15–$100). The average incumbent carries 8,011 reviews — the moat a new listing must climb.
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