---
title: "Trend — zma - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zma/trend"
last_updated: "2026-08-06T14:37:57.484Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — zma - Flapen"
---

# **zma**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 18Conversion 96Competition 29Returns 100Price range 80Avg price 95Brand share 44Review moat 34Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$23.03**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.7M**

$1.7M/yr · 553K searches

**Price range**

**Great****$9.96–$37.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,072.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend