---
title: "Zinc — $16.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zinc"
last_updated: "2026-08-06T15:27:09.300Z"
locale: en
meta:
description: "Niche score 56/100 · $16.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $16.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zinc — $16.9M/yr Amazon US Niche (2026) - Flapen"
---
# **zinc**
**Worth a look**
Shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 19Conversion 98Competition 35Returns 100Price range 69Avg price 74Brand share 45Review moat 7Quality gap 16
**Market size**
**Incredible****$16.9M**
$16.9M/yr · 7.1M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.48–$40.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****36,210.24**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, zinc is a $16.9M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zinc market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$14.9M–$14.9M**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **-14 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**17%**
- Nature's Bounty37% - Pure Encapsulations13% - Nature Made12% - THORNE9% - Amazon Basics6% - NOW Foods5% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
175K125KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/zinc/trend)
## **Top zinc search terms**
- **zinc**3.7M/yr-12.3%13.0% conv. - **zinc supplements**2.0M/yr-7.8%12.1% conv. - **zinc 50mg**225K/yr-31.2%17.5% conv. - **zinc supplements for women**253K/yr-51.6%7.8% conv. - **zink supplement**118K/yr-3.3%11.1% conv. - **zink**93K/yr-1.3%7.2% conv. - **zinc supplements for men**257K/yr-41.4%7.6% conv. - **zinc supplement**73K/yr-14.2%9.5% conv. - **zin**49K/yr+11.4%1.2% conv. - **zinc for men**44K/yr-14.7%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/zinc/search-terms)
## **Top zinc products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.7M20%$3.4M30%$5.1M40%$6.7M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 1 Caplet Per Day Gluten Free 250 Vegetarian Caplets**Nature's Bounty**$8.54**4.7★215,458 rev](https://www.amazon.com/dp/B08YLTCDTN) [2**Nature Made Zinc 30 mg for Immune Health Support 100 Tablets**Nature Made**$3.83**4.7★25,025 rev](https://www.amazon.com/dp/B0000DJAPU) [3**Pure Encapsulations Zinc 30 mg - Supplement for Immune System Support Growth and Development and Wound Healing* - with Zinc Picolinate 30 mg - 60 Capsules**Pure Encapsulations**$15.59**4.8★14,901 rev](https://www.amazon.com/dp/B00083B1DY) [4**Natures Bounty Zinc 50mg Immune System Skin and Antioxidant Health Support 100 Count**Nature's Bounty**$3.48**4.7★215,458 rev](https://www.amazon.com/dp/B000GCQ8X0) [5**Amazon Basics Zinc Capsules 50 mg 200 Count**Amazon Basics**$5.88**4.7★582 rev](https://www.amazon.com/dp/B0FG7LX9G6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Zinc Capsules 50 mg 200 Count**Amazon Basics**$5.88**582 rev6mo ago](https://www.amazon.com/dp/B0FG7LX9G6) [**Dr. Berg Zinc 30 mg (60 Capsules) High Potency 7-in-1 Immune Support Formula Chelated Zinc with Vitamin D & Selenium for Healthy Skin Hair & Daily Wellness No Fillers 4X Tested***Dr. Berg Nutritionals**$23.97**1,880 rev1y ago](https://www.amazon.com/dp/B0DDQDSQ86) [**Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 1 Caplet Per Day Gluten Free 250 Vegetarian Caplets**Nature's Bounty**$8.54**215,458 rev5y ago](https://www.amazon.com/dp/B08YLTCDTN) [**Bronson Zinc 50mg Complex High Potency Immune Support Supplement & Antioxidant and Skin Health - Non GMO 100 Vegetarian Capsules**Bronson**$9.99**1,125 rev5y ago](https://www.amazon.com/dp/B08KGVR669) [**Zinc 50mg Capsules for Men and Women 120 Count | Highly Absorbable Zinc Supplements for Immune System Support | Zink 50 mg Mono Methionine Chelated Complex |Helps with Skin Health & Overall Immunity**SANDHUHERBALS**$18.92**22,002 rev6y ago](https://www.amazon.com/dp/B0872LTFP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Zinc Capsules 50 mg 200 Count**Amazon Basics**$5.88**4.7★**▲ 102%**](https://www.amazon.com/dp/B0FG7LX9G6) [**Bronson Zinc 50mg Complex High Potency Immune Support Supplement & Antioxidant and Skin Health - Non GMO 100 Vegetarian Capsules**Bronson**$9.99**4.8★**▲ 33%**](https://www.amazon.com/dp/B08KGVR669) [**THORNE - Zinc Picolinate 15 mg - Highly Absorbable Zinc Supplement - Supports Immune System Eye Skin & Reproductive Health* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$14.51**4.7★**▲ 21%**](https://www.amazon.com/dp/B0797NSHQX) [**THORNE - Zinc Picolinate 30 mg - Highly Absorbable Zinc Supplement - Supports Immune System Eye Skin & Reproductive Health* - Third-Party Certified - Gluten Dairy & Soy-Free - 180 Capsules**THORNE**$39.92**4.8★**▲ 18%**](https://www.amazon.com/dp/B00B8YTP12) [**THORNE - Zinc Picolinate 30 mg - Well-Absorbed Zinc Supplement for Growth and Immune Function - Promotes Healthy Skin & Eyes* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$19.56**4.8★**▲ 13%**](https://www.amazon.com/dp/B0012ZQPKG)
**~~View all trending →~~**
## **What buyers say about zinc**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great products all around”*
**Value For Money**14%
*“Great deal”*
**Vitamin**11%
*“Excellent vitamin”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Chewing/Swallowing**6%
*“easy to take with a sip of water”*
**Immunity Booster**4%
*“Boost your immune system”*
**Cold Relief**3%
*“Great to help with colds”*
**Efficiency**3%
*“Effective”*
**Nutritional Content**2%
*“SUPPLEMENT”*
**Minerals**2%
*“Cost is great for this mineral”*
### **What buyers complain about **
**Dosage**11%
*“I'm also a bit concerned with the dosage”*
**Acid Regulator/Stomach Ache Relief**8%
*“Causes vomiting”*
**Size-Overall**7%
*“They are small size”*
**Side Effects**5%
*“I got horribly sick”*
**Vitamin**4%
*“I'm so sick of vitamin companies selling products that are fundamentally unsafe”*
**Value For Money**4%
*“The price is too high”*
**Smell**3%
*“The product actually smells rancid”*
**Ease Of Chewing/Swallowing**3%
*“HURTS TO SWALLOW”*
**Allergies**3%
*“I think I might be allergic”*
**Magnesium**2%
*“Everyone is low on Zinc”*
### **Top return reasons **
**Dosage**36%
**Vegan/Organic**10%
**Vitamin**10%
**Functionality-Overall**10%
**Acid Regulator/Stomach Ache Relief**7%
**Side Effects**3%
**Taste-Overall**3%
**Contamination**3%
**Ingredients-Overall**3%
**Strength**3%
## **Common questions**
- **Is zinc profitable to sell on Amazon United States?**
- The niche generates $16.9M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the zinc niche?**
- 13 brands and 86 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in zinc?**
- Top complaints mined from reviews: Dosage, Acid Regulator/Stomach Ache Relief, Size-Overall. The return rate is 0.0%.
- **When does demand for zinc peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the zinc niche?**
- Listings span $3.48–$40.20; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 36,210 reviews — the moat a new listing must climb.
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