---
title: "Zinc Oxide Powder — $204K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zinc-oxide-powder"
last_updated: "2026-08-09T17:57:01.603Z"
locale: en
meta:
description: "Niche score 46/100 · $204K/yr market · 201K searches/yr · $13.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $204K/yr market · 201K searches/yr · $13.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zinc Oxide Powder — $204K/yr Amazon US Niche (2026) - Flapen"
---
# **zinc oxide powder**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 74Conversion 78Competition 11Returns 99Price range 39Avg price 61Brand share 18Review moat 30Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+58.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.27**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$204K**
$204K/yr · 201K searches
**Price range**
**Okay****$4.96–$21.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,458.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, zinc oxide powder is a $204K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zinc oxide powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$199K–$265K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#371**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**5%**
- Sky Organics36% - Sturelehub20% - MB Herbals19% - PURE ORIGINAL INGREDIENTS12% - YARELI6% - Unpretentious3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.8% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/zinc-oxide-powder/trend)
## **Top zinc oxide powder search terms**
- **zinc oxide powder**72K/yr+32.0%8.4% conv. - **non nano zinc oxide**39K/yr+80.4%8.6% conv. - **non nano zinc oxide powder**21K/yr+125.8%10.2% conv. - **oxido de zinc polvo**12K/yr+63.8%3.0% conv. - **zinc ricinoleate**10K/yr+27.0%0.6% conv. - **non-nano zinc oxide**7K/yr+72.0%6.7% conv. - **non-nano zinc oxide powder**4K/yr+126.9%9.4% conv. - **nano zinc oxide powder**4K/yr+153.7%6.9% conv. - **non nano zinc oxide powder organic**3K/yr+61.7%10.0% conv. - **zinc powder for skin**6K/yr+5.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/zinc-oxide-powder/search-terms)
## **Top zinc oxide powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$41K30%$61K40%$82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sky Organics Zinc Oxide Powder 16oz Non-Nano Uncoated Natural DIY Powder**Sky Organics**$21.37**4.7★2,768 rev](https://www.amazon.com/dp/B01I8G5WUU) [2**Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$9.90**4.7★352 rev](https://www.amazon.com/dp/B0DH26NP2Y) [3**MB Herbals Zinc Oxide Powder 8 oz | Uncoated & Non-Nano | For DIY Sunscreen Lotion & Cream**MB Herbals**$9.89**4.8★757 rev](https://www.amazon.com/dp/B09Z2XRHF2) [4**Pure Original Ingredients Zinc Oxide Powder 1 Lb**PURE ORIGINAL INGREDIENTS**$15.73**4.7★3,025 rev](https://www.amazon.com/dp/B073DL77XM) [5**Yareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb**YARELI**$18.73**4.7★61 rev](https://www.amazon.com/dp/B0F8LKXJY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb**YARELI**$18.73**61 rev1y ago](https://www.amazon.com/dp/B0F8LKXJY2) [**Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$9.90**352 rev1y ago](https://www.amazon.com/dp/B0DH26NP2Y) [**MB Herbals Zinc Oxide Powder 3.5 oz | Uncoated & Non-Nano | For DIY Sunscreen Lotion & Cream**MB Herbals**$7.30**168 rev2y ago](https://www.amazon.com/dp/B0D32XSXJS) [**Zinc Oxide Powder 16OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$17.74**352 rev2y ago](https://www.amazon.com/dp/B0CT2PXR95) [**Unpretentious Zinc Oxide Powder 2 Lb**Unpretentious**$20.08**1,145 rev2y ago](https://www.amazon.com/dp/B0CLZ3758F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Original Ingredients Zinc Oxide Powder 1 Lb**PURE ORIGINAL INGREDIENTS**$15.73**4.7★**▲ 44%**](https://www.amazon.com/dp/B073DL77XM) [**Zinc Oxide Powder 16OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$17.74**4.7★**▲ 31%**](https://www.amazon.com/dp/B0CT2PXR95) [**Yareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb**YARELI**$18.73**4.7★**▲ 18%**](https://www.amazon.com/dp/B0F8LKXJY2) [**Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$9.90**4.7★**— 4%**](https://www.amazon.com/dp/B0DH26NP2Y) [**Sky Organics Zinc Oxide Powder 16oz Non-Nano Uncoated Natural DIY Powder**Sky Organics**$21.37**4.7★**— 2%**](https://www.amazon.com/dp/B01I8G5WUU)
**~~View all trending →~~**
## **What buyers say about zinc oxide powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Better than other brands I have purchased”*
**Smell**12%
*“I love this product, smells nice, gentle on skin and does what it is supposed to do”*
**Allergies**10%
*“intense skin soothing for irritations”*
**Moist/Dry**9%
*“Helps keeps you dry”*
**Efficiency**9%
*“Works good in my soap”*
**Value For Money**6%
*“Good value”*
**Advertised Vs Actual Product**5%
*“It works like a charm”*
**Soft Feel**4%
*“Silky smooth”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“Lasts all day”*
### **What buyers complain about **
**Allergies**32%
*“caused irritation”*
**Smell**13%
*“Horrid Odor”*
**Sensitivity-Overall**6%
*“Severely burns chaffed skin”*
**Ease Of Use**3%
*“Hard to get off of move g utensils”*
**Texture/Consistency-Overall**3%
*“Nano is supposed to be a more fine texture”*
**Ingredients-Overall**3%
*“100% Zinc nothing else added”*
**Color**3%
*“after adding tint it didnt go on white anymore”*
**Hard Feel**2%
*“Powder is not soft”*
**Skin Health**2%
*“Very medicated makes skin worse”*
**Solubility**2%
*“Takes a little bit to dissolve”*
### **Top return reasons **
**Smell**23%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Leak-Proof**10%
**Functionality-Overall**7%
**Defective Material/Parts**6%
**Texture/Consistency-Overall**5%
**Value For Money**4%
**Breathability**3%
**Moist/Dry**3%
## **Common questions**
- **Is zinc oxide powder profitable to sell on Amazon United States?**
- The niche generates $204K/yr across 10 tracked products. 90-day search growth is +58.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the zinc oxide powder niche?**
- 8 brands and 35 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in zinc oxide powder?**
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.1%.
- **When does demand for zinc oxide powder peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the zinc oxide powder niche?**
- Listings span $4.96–$21.37; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.
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