---
title: "Trend — zero toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/zero-toothpaste/trend"
last_updated: "2026-08-09T13:06:35.360Z"
locale: en
meta:
  description: "Niche score 46/100 · $250K/yr market · 106K searches/yr · $28.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $250K/yr market · 106K searches/yr · $28.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — zero toothpaste - Flapen"
---

# **zero toothpaste**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 46Growth 44Conversion 81Competition 0Returns 99Price range 86Avg price 95Brand share 0Review moat 16Quality gap 42

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.12**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.25–$43.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$250K**

$250K/yr · 106K searches

**Growth**

**Okay****+15.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,966**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend