---
title: "Young Living Frankincense Essential Oil — $312K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/young-living-frankincense-essential-oil"
last_updated: "2026-08-09T11:25:02.563Z"
locale: en
meta:
description: "Niche score 41/100 · $312K/yr market · 72K searches/yr · $61.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $312K/yr market · 72K searches/yr · $61.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Young Living Frankincense Essential Oil — $312K/yr Amazon US Niche (2026) - Flapen"
---
# **young living frankincense essential oil**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 13Conversion 75Competition 17Returns 95Price range 48Avg price 89Brand share 10Review moat 30Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$61.97**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$312K**
$312K/yr · 72K searches
**Price range**
**Okay****$10.19–$186.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,450.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, young living frankincense essential oil is a $312K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **young living frankincense essential oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$248K–$310K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**2%**
- doTERRA57% - Young Living29% - Majestic Pure4% - US Organic3% - REVIVEEO3% - Edens Garden2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -24.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/young-living-frankincense-essential-oil/trend)
## **Top young living frankincense essential oil search terms**
- **doterra frankincense essential oil**28K/yr-12.7%4.9% conv. - **young living frankincense essential oil**12K/yr-19.7%8.4% conv. - **doterra frankincense oil**11K/yr-49.2%3.4% conv. - **doterra frankincense**5K/yr-11.8%3.8% conv. - **frankincense essential oil doterra**5K/yr-24.3%5.1% conv. - **doterra essential oil frankincense**5K/yr-39.8%2.5% conv. - **frankincense essential oil young living**3K/yr-28.3%8.1% conv. - **young living essential oil frankincense**3K/yr-33.0%6.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/young-living-frankincense-essential-oil/search-terms)
## **Top young living frankincense essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$94K40%$125K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**doTERRA Frankincense Essential Oil 15 ml**doTERRA**$96.73**4.7★1,466 rev](https://www.amazon.com/dp/B003I6Q3IG) [2**Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$49.62**4.6★991 rev](https://www.amazon.com/dp/B00194GUZA) [3**doTERRA - Frankincense Touch Essential Oil - 10 mL Roll On**doTERRA**$69.01**4.7★329 rev](https://www.amazon.com/dp/B01N2K23QN) [4**doTERRA Essential Oil - Frankincense Touch Roll-On 10 ml**doTERRA**$69.06**4.7★80 rev](https://www.amazon.com/dp/B01BJZ7WV4) [5**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz**Majestic Pure**$12.85**4.4★19,039 rev](https://www.amazon.com/dp/B07PRDSY6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**doTERRA Frankincense Boswellic Acid Complex**doTERRA**$63.80**34 rev1y ago](https://www.amazon.com/dp/B0DKZ7HSC1) [**Frankincense Boswellia Carterii 10mL Essential Oil by Revive Essential Oils -100% Pure Therapeutic Grade Diffusion Massage Aromatherapy Skin & Hair Care Cruelty Free Unrefined with No Fillers**REVIVEEO**$17.50**906 rev6y ago](https://www.amazon.com/dp/B084SX8YQ7) [**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz**Majestic Pure**$12.85**19,039 rev7y ago](https://www.amazon.com/dp/B07PRDSY6J) [**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**16,331 rev8y ago](https://www.amazon.com/dp/B076PMWTNM) [**Young Living Frankincense Essential Oil | 15 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$123.21**168 rev8y ago](https://www.amazon.com/dp/B07411X4NF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Edens Garden Frankincense- Carterii Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Candle Hair 10 ml (.33 fl oz)**Edens Garden**$21.08**4.7★**▲ 115%**](https://www.amazon.com/dp/B002RTXEW8) [**doTERRA Frankincense Essential Oil 15 ml (2 Pack)**doTERRA**$186.91**4.7★**▲ 28%**](https://www.amazon.com/dp/B00KU75L8Y) [**Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care**Young Living**$49.62**4.6★**▲ 19%**](https://www.amazon.com/dp/B00194GUZA) [**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**4.6★**— 9%**](https://www.amazon.com/dp/B076PMWTNM) [**Young Living Sacred Frankincense Essential Oil 5ml | Pure Boswellia Sacra Resin Oil | Aromatherapy for Meditation & Diffuser Use | Calming Woodsy Aroma**Young Living**$72.19**4.7★**— 8%**](https://www.amazon.com/dp/B003VFC900)
**~~View all trending →~~**
## **What buyers say about young living frankincense essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“The scent is pleasing”*
**Quality-Overall**23%
*“When you're trying to find a balance between affordable and high quality, this is exactly where you want to be”*
**Value For Money**10%
*“Good price”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“Effective”*
**Joint Pain**4%
*“Helps my joints”*
**Lubrication**2%
*“Great oil for a great price”*
**Ease Of Use**2%
*“easy to use”*
**Size-Overall**2%
*“Nice size”*
**Ingredients-Overall**1%
*“Love essential oils”*
### **What buyers complain about **
**Smell**59%
*“Doesnt smell really good”*
**Leak-Proof**4%
*“the bottle stopper leaks”*
**Value For Money**3%
*“a bit expensive though”*
**Advertised Vs Actual Product**3%
*“Deceiving”*
**Quality-Overall**3%
*“Low Quality”*
**Strength**2%
*“not as strong as other products”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Dilute/Watery**2%
*“Diluted”*
**Allergies**2%
*“Itchy”*
**Pain Relief-Overall**2%
*“But this didnt help relieve her pain”*
### **Top return reasons **
**Smell**63%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Oily/Greasy**2%
**Functionality-Overall**2%
**Size-Overall**2%
**Quality-Overall**2%
**Value For Money**1%
**Dilute/Watery**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is young living frankincense essential oil profitable to sell on Amazon United States?**
- The niche generates $312K/yr across 13 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the young living frankincense essential oil niche?**
- 7 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in young living frankincense essential oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 1.0%.
- **When does demand for young living frankincense essential oil peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the young living frankincense essential oil niche?**
- Listings span $10.19–$186.91; the average listing price is $61.97 (sweet spot $15–$100). The average incumbent carries 3,451 reviews — the moat a new listing must climb.
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