---
title: "Yoni Soap — $384K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yoni-soap"
last_updated: "2026-08-09T08:07:30.851Z"
locale: en
meta:
  description: "Niche score 48/100 · $384K/yr market · 468K searches/yr · $12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $384K/yr market · 468K searches/yr · $12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Yoni Soap — $384K/yr Amazon US Niche (2026) - Flapen"
---

# **yoni soap**

**Skip it**

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 22Conversion 72Competition 33Returns 99Price range 62Avg price 53Brand share 21Review moat 29Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.91–$28.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$384K**

$384K/yr · 468K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.39**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,554.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, yoni soap is a $384K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **yoni soap market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**30K–40K**</dd><dd>avg 1,250–1,500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$372K–$496K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**6.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#187**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**95%**</dd>

<dt>**Out of stock**</dt><dd>**6.7%**</dd>

<dt>**Avg brand age**</dt><dd>**52 months**</dd>

<dt>**Avg seller age**</dt><dd>**128 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**91%**

Top 20: 100%

**Top-5 click share**

**65%**

Top 20: 100%

**Open market**

**7%**

- Her Fantasy Box42% - Goddess Of The Sea Beauty Bar25% - Shibarcle12% - MENOMINO9% - vH essentials3% - Niubaibai2% - Open — no brand owns it (4 brands, 7%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

[**Open Trend **](https://flapen.com/research/us/health-household/yoni-soap/trend)

## **Top yoni soap search terms**

- **yoni soap**145K/yr-24.3%5.2% conv. - **yoni wash**119K/yr-13.9%3.2% conv. - **her fantasy box feminine wash**26K/yr+478.1%9.1% conv. - **yoni bar**53K/yr-15.2%5.9% conv. - **yoni bar soap**20K/yr-16.5%3.9% conv. - **yoni wash for women**7K/yr+115.8%3.1% conv. - **goddess of the sea**12K/yr+17.3%3.8% conv. - **goddess of the sea feminine products**14K/yr-32.7%5.0% conv. - **her fantasy box body wash**8K/yr-36.3%4.9% conv. - **yoni soap bar**8K/yr-34.4%3.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/yoni-soap/search-terms)

## **Top yoni soap products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$38K20%$77K30%$115K40%$154K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Her Fantasy Box | Refresh pH Balancing Shower Gel - Natural Feminine Hygiene Solution for Gentle Cleansing Odor Control and Skin Nourishment - pH-Balanced Formula for All Skin Types (8 oz)](https://m.media-amazon.com/images/I/311V07ycp1L.jpg)**Her Fantasy Box | Refresh pH Balancing Shower Gel - Natural Feminine Hygiene Solution for Gentle Cleansing Odor Control and Skin Nourishment - pH-Balanced Formula for All Skin Types (8 oz)**Her Fantasy Box**$15.40**4.6★7,035 rev](https://www.amazon.com/dp/B0CK1791MR) [2![Premium Yoni Natural Feminine Care Soap for pH Balance Odor Control & Hydration | Organic Herbal Ingredients | Gentle Yet Effective for Daily Intimate Hygiene | Handmade & Vegan (3oz)](https://m.media-amazon.com/images/I/413T98mobbL.jpg)**Premium Yoni Natural Feminine Care Soap for pH Balance Odor Control & Hydration | Organic Herbal Ingredients | Gentle Yet Effective for Daily Intimate Hygiene | Handmade & Vegan (3oz)**Goddess Of The Sea Beauty Bar**$10.83**4.5★1,884 rev](https://www.amazon.com/dp/B0BSDKQ6Q5) [3![2 PCS Yoni Soap Bars for Women 100% Handmade Natural PH Balanced & V Cleansing Soap for Women All Natural Odor Remover with Bubble Foam Net Yoni Wash Away Odor Deodorant 3.53oz/100g (pink)](https://m.media-amazon.com/images/I/51UuNpZCFzL.jpg)**2 PCS Yoni Soap Bars for Women 100% Handmade Natural PH Balanced & V Cleansing Soap for Women All Natural Odor Remover with Bubble Foam Net Yoni Wash Away Odor Deodorant 3.53oz/100g (pink)**Shibarcle**$8.02**4.3★2,191 rev](https://www.amazon.com/dp/B09KBC95ZB) [4![Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz](https://m.media-amazon.com/images/I/31577M37rxL.jpg)**Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz**Her Fantasy Box**$12.24**4.6★1,265 rev](https://www.amazon.com/dp/B0FMTJ8MFL) [5![Her Fantasy Box Yummy | Body Wash - Indulgent Luxurious Body Wash for Deep Cleansing Moisturizing and Nourishing Skin - Refreshing Scent for All Skin Types - 8 oz](https://m.media-amazon.com/images/I/31oKVDr6boL.jpg)**Her Fantasy Box Yummy | Body Wash - Indulgent Luxurious Body Wash for Deep Cleansing Moisturizing and Nourishing Skin - Refreshing Scent for All Skin Types - 8 oz**Her Fantasy Box**$15.15**4.4★3,397 rev](https://www.amazon.com/dp/B0CK4FQVFN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2pcs Yoni Bar Soap Natural Feminine Soap Bar for pH Balance Handmade Yoni Wash Odor Control & Hydration | Organic Herbal Ingredients | Gentle Effective Daily Intimate Cleanser](https://m.media-amazon.com/images/I/515weWq+k7L.jpg)**2pcs Yoni Bar Soap Natural Feminine Soap Bar for pH Balance Handmade Yoni Wash Odor Control & Hydration | Organic Herbal Ingredients | Gentle Effective Daily Intimate Cleanser**Niubaibai**$7.10**9 rev6mo ago](https://www.amazon.com/dp/B0GG5Y1G25) [![Her Fantasy Box | Sensitive Probiotic+ Gentle Cleanser Fragrance-Free pH Balanced Body Wash with Chamomile & Probiotic Lysates Vegan & Cruelty Free 8 oz](https://m.media-amazon.com/images/I/31eS9GI8mbL.jpg)**Her Fantasy Box | Sensitive Probiotic+ Gentle Cleanser Fragrance-Free pH Balanced Body Wash with Chamomile & Probiotic Lysates Vegan & Cruelty Free 8 oz**Her Fantasy Box**$15.78**7,035 rev7mo ago](https://www.amazon.com/dp/B0G4FNKFV4) [![Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz](https://m.media-amazon.com/images/I/31577M37rxL.jpg)**Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz**Her Fantasy Box**$12.24**1,265 rev10mo ago](https://www.amazon.com/dp/B0FMTJ8MFL) [![Feminine Wash & Yoni Soap Bar & Yoni Oil for Women pH Balance Pineapple Yoni Wash for Moisturizing Remove Odor 5.07 Fl.Oz Feminine Wash 1 Fl.Oz Feminine Oil & 3.53oz Yoni Bar](https://m.media-amazon.com/images/I/414adYX+QvL.jpg)**Feminine Wash & Yoni Soap Bar & Yoni Oil for Women pH Balance Pineapple Yoni Wash for Moisturizing Remove Odor 5.07 Fl.Oz Feminine Wash 1 Fl.Oz Feminine Oil & 3.53oz Yoni Bar**MENOMINO**$11.40**1,488 rev1y ago](https://www.amazon.com/dp/B0DDTL12BG) [![salt.xo Seedless Yoni Gel Wash Feminine Wash with Refreshing Cucumber and Aloe Vera All Natural Intimate Care Gel for Women pH Balance V Wash Cruelty-Free Feminine Hygiene Products (8 Fl Oz)](https://m.media-amazon.com/images/I/31U6vuwXeQL.jpg)**salt.xo Seedless Yoni Gel Wash Feminine Wash with Refreshing Cucumber and Aloe Vera All Natural Intimate Care Gel for Women pH Balance V Wash Cruelty-Free Feminine Hygiene Products (8 Fl Oz)**salt.xo**$18.94**1,204 rev2y ago](https://www.amazon.com/dp/B0D973SJPF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![2pcs Yoni Bar Soap Natural Feminine Soap Bar for pH Balance Handmade Yoni Wash Odor Control & Hydration | Organic Herbal Ingredients | Gentle Effective Daily Intimate Cleanser](https://m.media-amazon.com/images/I/515weWq+k7L.jpg)**2pcs Yoni Bar Soap Natural Feminine Soap Bar for pH Balance Handmade Yoni Wash Odor Control & Hydration | Organic Herbal Ingredients | Gentle Effective Daily Intimate Cleanser**Niubaibai**$7.10**4.0★**▲ 213%**](https://www.amazon.com/dp/B0GG5Y1G25) [![Her Fantasy Box | Sensitive Probiotic+ Gentle Cleanser Fragrance-Free pH Balanced Body Wash with Chamomile & Probiotic Lysates Vegan & Cruelty Free 8 oz](https://m.media-amazon.com/images/I/31eS9GI8mbL.jpg)**Her Fantasy Box | Sensitive Probiotic+ Gentle Cleanser Fragrance-Free pH Balanced Body Wash with Chamomile & Probiotic Lysates Vegan & Cruelty Free 8 oz**Her Fantasy Box**$15.78**4.6★**▲ 123%**](https://www.amazon.com/dp/B0G4FNKFV4) [![Feminine Wash & Yoni Soap Bar & Yoni Oil for Women pH Balance Pineapple Yoni Wash for Moisturizing Remove Odor 5.07 Fl.Oz Feminine Wash 1 Fl.Oz Feminine Oil & 3.53oz Yoni Bar](https://m.media-amazon.com/images/I/414adYX+QvL.jpg)**Feminine Wash & Yoni Soap Bar & Yoni Oil for Women pH Balance Pineapple Yoni Wash for Moisturizing Remove Odor 5.07 Fl.Oz Feminine Wash 1 Fl.Oz Feminine Oil & 3.53oz Yoni Bar**MENOMINO**$11.40**4.5★**▲ 117%**](https://www.amazon.com/dp/B0DDTL12BG) [![Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz](https://m.media-amazon.com/images/I/31577M37rxL.jpg)**Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz**Her Fantasy Box**$12.24**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FMTJ8MFL) [![Premium Yoni Feminine Wash pH Balance Minty Feminine Wash Natural Ingredients Feminine Care Daily Wash Great for Odor Discharge Dryness BV 8oz Bottle](https://m.media-amazon.com/images/I/312bGDizkcL.jpg)**Premium Yoni Feminine Wash pH Balance Minty Feminine Wash Natural Ingredients Feminine Care Daily Wash Great for Odor Discharge Dryness BV 8oz Bottle**Goddess Of The Sea Beauty Bar**$16.89**4.4★**▲ 46%**](https://www.amazon.com/dp/B0CB6YVVFV)

**~~View all trending →~~**

## **What buyers say about yoni soap**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**29%

*“Long Lasting Smell”*

**Quality-Overall**12%

*“Excellent product”*

**Cleansing**7%

*“Cleans well”*

**Soft Feel**6%

*“Smooth skin”*

**Ease Of Cleaning**5%

*“Not only does it help keep you clean”*

**Allergies**5%

*“No irritation”*

**Efficiency**3%

*“Definitely works and does its job very well”*

**Value For Money**3%

*“Good value”*

**Freshness**3%

*“Fresh and clean”*

**Lather**3%

*“easy to lather”*

### **What buyers complain about **

**Smell**22%

*“this made me smell like fish”*

**Allergies**11%

*“Allergic reaction”*

**Ingredients-Overall**4%

*“Bad ingredients”*

**Leak-Proof**4%

*“it is leaking”*

**Sensitivity-Overall**4%

*“Not for sensitive skin”*

**Functionality-Overall**4%

*“Not that effective”*

**Lather**4%

*“Doesnt lather well”*

**Advertised Vs Actual Product**3%

*“I would consider this a bad case of false advertisement”*

**Value For Money**3%

*“Waste of money”*

**Color**3%

*“It was a little darker in the bottle”*

### **Top return reasons **

**Smell**23%

**Leak-Proof**17%

**Advertised Vs Actual Product**12%

**Product Condition**6%

**Defective Material/Parts**5%

**Functionality-Overall**5%

**Color**5%

**Ingredients-Overall**4%

**Size-Overall**2%

**Value For Money**2%

## **Common questions**

<dl>

<dt>**Is yoni soap profitable to sell on Amazon United States?**</dt><dd>The niche generates $384K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).</dd>

<dt>**How competitive is the yoni soap niche?**</dt><dd>10 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.</dd>

<dt>**What do buyers complain about in yoni soap?**</dt><dd>Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.3%.</dd>

<dt>**When does demand for yoni soap peak?**</dt><dd>Demand peaks in Aug; the busiest month runs 1.7× the quietest.</dd>

<dt>**What does it cost to enter the yoni soap niche?**</dt><dd>Listings span $6.91–$28.06; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 3,555 reviews — the moat a new listing must climb.</dd>

</dl>

## **Related niches in Health & Household**

- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)