---
title: "Ylang-ylang Essential Oil — $228K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ylang-ylang-essential-oil"
last_updated: "2026-08-09T08:18:50.005Z"
locale: en
meta:
description: "Niche score 53/100 · $228K/yr market · 233K searches/yr · $10.74 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $228K/yr market · 233K searches/yr · $10.74 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ylang-ylang Essential Oil — $228K/yr Amazon US Niche (2026) - Flapen"
---
# **ylang-ylang essential oil**
**Worth a look**
Shows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Market size 43Growth 22Conversion 83Competition 45Returns 84Price range 47Avg price 40Brand share 70Review moat 58Quality gap 52
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,184.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$4.10–$24.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$228K**
$228K/yr · 233K searches
**Avg price**
**Okay****$10.74**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, ylang-ylang essential oil is a $228K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ylang-ylang essential oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$215K–$269K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**521**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**30%**
- Cliganic16% - Majestic Pure16% - SU JUABA11% - HIQILI11% - Wuvezrub10% - EVOKE OCCU7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/ylang-ylang-essential-oil/trend)
## **Top ylang-ylang essential oil search terms**
- **ylang-ylang essential oil**94K/yr-9.3%10.8% conv. - **ylang ylang essential oil**50K/yr-6.3%8.8% conv. - **ylang ylang**27K/yr-5.3%4.9% conv. - **ylang ylang essential oil organic**25K/yr-2.3%7.2% conv. - **ylang ylang oil**19K/yr-9.3%5.9% conv. - **yang yang essential oil**5K/yr+27.7%8.5% conv. - **ylang lang essential oils**2K/yr+95.8%12.7% conv. - **ylang ylang essential oil for skin**6K/yr-24.6%8.2% conv. - **organic ylang ylang essential oil**3K/yr-5.2%10.0% conv. - **essential oils ylang ylang**3K/yr-29.1%10.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/ylang-ylang-essential-oil/search-terms)
## **Top ylang-ylang essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliganic Organic Ylang Ylang Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified**Cliganic**$9.85**4.4★1,059 rev](https://www.amazon.com/dp/B08PG5QXW8) [2**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Ylang Ylang Essential Oil Ylang Ylang Oil 1 Fl Oz**Majestic Pure**$9.43**4.4★1,693 rev](https://www.amazon.com/dp/B09P25LZNV) [3**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**4.4★139 rev](https://www.amazon.com/dp/B0FBWHWMTV) [4**HIQILI Ylang-Ylang Essential Oil for Diffuser Perfumes Aromatherapy**HIQILI**$9.66**4.4★1,461 rev](https://www.amazon.com/dp/B08ZLM946H) [5**EVOKE OCCU Ylang Ylang Essential Oil 4 Oz Pure Ylang Ylang Oil for Skin Hair Aromatherapy Diffuser Fragrance DIY- 4 FL Oz**EVOKE OCCU**$11.76**4.5★669 rev](https://www.amazon.com/dp/B09M8818LX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang**Wuvezrub**$5.28**49 rev11mo ago](https://www.amazon.com/dp/B0FHWQW916) [**wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang**wusiyork**$4.10**12 rev1y ago](https://www.amazon.com/dp/B0FFBG8GTL) [**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**139 rev1y ago](https://www.amazon.com/dp/B0FBWHWMTV) [**Wuvezrub Ylang-Ylang Essential Oils 60ML Pure Ylang-Ylang Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$8.05**14 rev1y ago](https://www.amazon.com/dp/B0F5MQ7L1T) [**GuruNanda Ylang Ylang Essential Oil (10 ml) - 100% Pure Natural and Undiluted Diffuser Oil for Aromatherapy Massages & DIY Recipes**GuruNanda**$5.65**98 rev1y ago](https://www.amazon.com/dp/B0DW954W29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ylang Ylang Essential Oil Ylang Ylang Oils for Diffuser Massage Humidifier DIY Candles Soap Yoga Home Gift Essential Oil GV77ZF Ylang Ylang Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.51**4.3★**▲ 193%**](https://www.amazon.com/dp/B0FQHYWR7G) [**HIQILI Ylang-Ylang Essential Oil for Diffuser Aromatherapy Perfumes**HIQILI**$6.77**4.4★**▲ 131%**](https://www.amazon.com/dp/B08YKH6L6Z) [**SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care**SU JUABA**$9.66**4.4★**▲ 89%**](https://www.amazon.com/dp/B0FBWHWMTV) [**Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang**Wuvezrub**$5.28**4.5★**▲ 76%**](https://www.amazon.com/dp/B0FHWQW916) [**wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang**wusiyork**$4.10**4.4★**▲ 48%**](https://www.amazon.com/dp/B0FFBG8GTL)
**~~View all trending →~~**
## **What buyers say about ylang-ylang essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“The fragrance is great”*
**Quality-Overall**13%
*“The Best Quality Essential Oil”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**3%
*“Product as described”*
**Lubrication**2%
*“Nice oil”*
**Soothing Effect**1%
*“Calm”*
**Durability**1%
*“it's very long-lasting”*
**Ingredients-Overall**1%
*“My favorite of the essential oils”*
**Functionality-Overall**1%
*“Great items they work”*
**Suitability Combination Skin**1%
*“This has very good properties for the skin”*
### **What buyers complain about **
**Smell**59%
*“Scent doesn't last very long”*
**Quality-Overall**4%
*“They are cheap/low quality oils at best”*
**Product Condition**4%
*“It was clearly used and returned”*
**Durability**4%
*“doesn't last long at all”*
**Dilute/Watery**2%
*“Also very watery”*
**Oily/Greasy**2%
*“This oil is adulterated”*
**Dispensing Mechanism**2%
*“The dispenser came broken”*
**Leak-Proof**2%
*“Leaky bottles”*
**Advertised Vs Actual Product**2%
*“Not what I am use to from other brands”*
**Bitter**1%
*“I bought another brand that smelt like a bitter version of Ylangylang”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**8%
**Leak-Proof**3%
**Size-Overall**2%
**Oily/Greasy**1%
**Product Condition**1%
**Value For Money**1%
**Vegan/Organic**1%
**Quality-Overall**1%
**Strength**1%
## **Common questions**
- **Is ylang-ylang essential oil profitable to sell on Amazon United States?**
- The niche generates $228K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the ylang-ylang essential oil niche?**
- 20 brands and 521 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in ylang-ylang essential oil?**
- Top complaints mined from reviews: Smell, Quality-Overall, Product Condition. The return rate is 1.5%.
- **When does demand for ylang-ylang essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the ylang-ylang essential oil niche?**
- Listings span $4.10–$24.48; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 1,185 reviews — the moat a new listing must climb.
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