---
title: "Yes Bar — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yes-bar"
last_updated: "2026-08-09T07:20:11.220Z"
locale: en
meta:
description: "Niche score 51/100 · $39K/yr market · 30K searches/yr · $23.20 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $39K/yr market · 30K searches/yr · $23.20 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yes Bar — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **yes bar**
**Worth a look**
Shows low returns (0.0%), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 16Conversion 63Competition 52Returns 100Price range 72Avg price 95Brand share 30Review moat 47Quality gap 94
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.13–$39.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,759.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 30K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, yes bar is a $39K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yes bar market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**559**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**11%**
- natural ENDURANCE42% - WonderSlim16% - Rivalz13% - Pure Protein13% - CRISP POWER3% - PEAKAPOP2% - Open — no brand owns it (10 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/yes-bar/trend)
## **Top yes bar search terms**
- **vegan protein chips**10K/yr-2.2%2.8% conv. - **endurance protein chips**7K/yr-27.0%8.0% conv. - **natural endurance protein chips**5K/yr-31.1%6.3% conv. - **pea protein chips**3K/yr-12.3%2.1% conv. - **rivalz snacks**3K/yr-45.6%1.3% conv. - **rivalz**2K/yr+1.8%2.7% conv. - **rivals stuffed snacks**97/yr-73.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/yes-bar/search-terms)
## **Top yes bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)**natural ENDURANCE**$25.90**4.4★21 rev](https://www.amazon.com/dp/B0GKHGDKSR) [2**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Vegan Nacho Flavor 1.38 oz Bags (Pack of 8)**natural ENDURANCE**$19.85**3.3★10 rev](https://www.amazon.com/dp/B0GKB7BRJW) [3**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)**natural ENDURANCE**$25.82**4.2★9 rev](https://www.amazon.com/dp/B0GKHS2P7Z) [4**Wonderslim Protein Chips with Probiotics Variety Pack | 12g Plant Protein 170 Cal | High Protein Chips Vegan Gluten Free Non-GMO | Made with Avocado Oil No Seed Oils | 12 Pack**WonderSlim**$33.38**4.1★73 rev](https://www.amazon.com/dp/B0CS66Q2TR) [5**Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$23.38**4.5★511 rev](https://www.amazon.com/dp/B0BW4QNYL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)**natural ENDURANCE**$25.90**21 rev5mo ago](https://www.amazon.com/dp/B0GKHGDKSR) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)**natural ENDURANCE**$25.82**9 rev5mo ago](https://www.amazon.com/dp/B0GKHS2P7Z) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - BBQ Flavor 1.38 oz Bags (Pack of 8)**natural ENDURANCE**$19.90**2 rev5mo ago](https://www.amazon.com/dp/B0GKH8TV5B) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Vegan Nacho Flavor 1.38 oz Bags (Pack of 8)**natural ENDURANCE**$19.85**10 rev5mo ago](https://www.amazon.com/dp/B0GKB7BRJW) [**Healspot High Fiber Crackers Pure Plant Protein Chips 9g Fiber 12g Protein Low Carb Keto No Sugar Snacks High Protein Crackers for Adults&Children Variety Packs Healthy Snacks( Barbacue Sweet Waffle Sea Salt&Vinegar 12 Bags)**Healspot**$24.44**17 rev5mo ago](https://www.amazon.com/dp/B0GJSTLMK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Healspot High Fiber Crackers Pure Plant Protein Chips 9g Fiber 12g Protein Low Carb Keto No Sugar Snacks High Protein Crackers for Adults&Children Variety Packs Healthy Snacks( Barbacue Sweet Waffle Sea Salt&Vinegar 12 Bags)**Healspot**$24.44**3.5★**▲ 209%**](https://www.amazon.com/dp/B0GJSTLMK6) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - BBQ Flavor 1.38 oz Bags (Pack of 8)**natural ENDURANCE**$19.90**4.0★**▲ 208%**](https://www.amazon.com/dp/B0GKH8TV5B) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Vegan Nacho Flavor 1.38 oz Bags (Pack of 8)**natural ENDURANCE**$19.85**3.3★**▲ 192%**](https://www.amazon.com/dp/B0GKB7BRJW) [**MAC EXTRA CHEDDAR STUFFD**Rivalz**$10.01**2.0★**▲ 169%**](https://www.amazon.com/dp/B0D82BTZXF) [**Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)**natural ENDURANCE**$25.90**4.4★**▲ 131%**](https://www.amazon.com/dp/B0GKHGDKSR)
**~~View all trending →~~**
## **What buyers say about yes bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Delicious and addictive”*
**Nutritional Content**21%
*“Gluten free”*
**Crispiness**12%
*“Crunchy goodness”*
**Flavor**8%
*“variety of flavors”*
**Health Benefits-Overall**7%
*“Good Healthy Snack”*
**Salt Content**5%
*“not too salty”*
**Quality-Overall**3%
*“Excellent product”*
**Value For Money**2%
*“reasonably priced”*
**Freshness**1%
*“Taste fresh”*
**Size-Overall**1%
*“The bag sizes are good I think in that they offer the right amount. for me at least”*
### **What buyers complain about **
**Taste-Overall**30%
*“Horrible aftertaste”*
**Salt Content**9%
*“They are salty”*
**Moist/Dry**7%
*“so dry”*
**Flavor**7%
*“Lacks flavor”*
**Value For Money**7%
*“Too expensive”*
**Texture/Consistency-Overall**3%
*“Terrible texture”*
**Nutritional Content**3%
*“No nutrition”*
**Ease Of Chewing/Swallowing**2%
*“Very hard to bite into”*
**Size-Overall**1%
*“Small bags”*
**Stale/Rotten/Spoiled**1%
*“Gross”*
### **Top return reasons **
**Taste-Overall**41%
**Flavor**20%
**Value For Money**8%
**Salt Content**4%
**Size-Overall**4%
**Moist/Dry**3%
**Smell**3%
**Ingredients-Overall**3%
**Advertised Vs Actual Product**2%
**Crispiness**1%
## **Common questions**
- **Is yes bar profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 28 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the yes bar niche?**
- 16 brands and 559 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in yes bar?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
- **When does demand for yes bar peak?**
- Demand peaks in Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the yes bar niche?**
- Listings span $5.13–$39.93; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.
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