---
title: "Search terms — yellow ribbon - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yellow-ribbon/search-terms"
last_updated: "2026-08-09T15:33:53.812Z"
locale: en
meta:
  description: "Niche score 51/100 · $202K/yr market · 284K searches/yr. Prices mostly outside the sweet spot ($3.33–$11.49) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $202K/yr market · 284K searches/yr. Prices mostly outside the sweet spot ($3.33–$11.49) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yellow ribbon - Flapen"
---

# **yellow ribbon**

**Worth a look**

Shows searches that convert (9.5% search→purchase), but prices mostly outside the sweet spot ($3.33–$11.49) keeps it on the watch list.

Market size 40Growth 44Conversion 85Competition 83Returns 61Price range 0Avg price 21Brand share 68Review moat 47Quality gap 18

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,768.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$202K**

$202K/yr · 284K searches

**Avg price**

**Bad****$7.53**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$3.33–$11.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms