---
title: "Yellow Paper Plates — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yellow-paper-plates"
last_updated: "2026-08-10T06:24:43.248Z"
locale: en
meta:
description: "Niche score 67/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Paper Plates — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow paper plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 72Conversion 52Competition 93Returns 53Price range 81Avg price 89Brand share 96Review moat 71Quality gap 32
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.90–$58.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+55.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****656.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$231K**
$231K/yr · 261K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, yellow paper plates is a $231K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow paper plates market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$259K–$311K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#450**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**31%**
Top 20: 79%
**Top-5 click share**
**22%**
Top 20: 56%
**Open market**
**64%**
- FALIZIFU7% - QZYL6% - HFBOBP6% - HEIPINIUYE6% - Liacere6% - LANLISA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.4% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/health-household/yellow-paper-plates/trend)
## **Top yellow paper plates search terms**
- **yellow plates**64K/yr+70.9%3.2% conv. - **yellow paper plates**46K/yr+44.9%4.9% conv. - **yellow plastic plates**32K/yr+56.1%2.5% conv. - **yellow plates and napkins**12K/yr+147.1%3.1% conv. - **yellow party plates**16K/yr+34.8%2.8% conv. - **yellow disposable plates**14K/yr+52.4%2.3% conv. - **yellow dessert plates**9K/yr+76.0%6.0% conv. - **yellow dinner plates**11K/yr+7.9%1.2% conv. - **pastel yellow plates**6K/yr+68.6%2.4% conv. - **yellow plates disposable**12K/yr-22.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/yellow-paper-plates/search-terms)
## **Top yellow paper plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HFBOBP 50PCS Yellow Paper Plates and Napkins Decorations 7Inch Solid Yellow Dessert Plates Disposable Cake Plate Tableware Set Party Supplies for Birthday Anniversaries Baby Shower Wedding**HFBOBP**$8.85**4.7★272 rev](https://www.amazon.com/dp/B0F996NRG8) [2**FALIZIFU 50 Pcs Yellow Scalloped Paper Plates 25 7 and 25 9 Disposable Yellow Scalloped Dinner Plates for Wedding Baby Shower Birthday Party Disposable Dessert Plate**FALIZIFU**$12.24**4.4★178 rev](https://www.amazon.com/dp/B0F5BX9VCL) [3**FLOWERCAT 60PCS Yellow Plates - Heavy Duty Yellow Plastic Plates Disposable 10.25inch & 7.5inch for Birthday Party/Wedding/Spring - Serve for 30 guests**FLOWERCAT**$29.49**4.7★2,034 rev](https://www.amazon.com/dp/B0BY91DV9Z) [4**LANLISA 50 Yellow Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Baby Shower Easter Party Supplies**LANLISA**$9.63**4.6★594 rev](https://www.amazon.com/dp/B0DRYKZC5N) [5**QZYL 50 Pieces Small Paper Plates 7 Inches Yellow Dessert Dinnerware Elegant Disposable Tableware Set Paper Plates Heavy Duty Party Supplies for Birthday Parties BBQs Picnics Events Gatherings**QZYL**$9.93**4.3★610 rev](https://www.amazon.com/dp/B0D1XS6D4Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liacere 350PCS Yellow Plates - Yellow Disposable Plastic Plates With Gold Rim-50Guest Plastic Dinnerware include 100 Plates 50 Pack Pre Rolled Napkins with Silverware 50Cups for WeddingParty**Liacere**$55.72**2,528 rev8mo ago](https://www.amazon.com/dp/B0G2G2ZMWD) [**ISFANGCO 80pcs Yellow Plastic Plates Heavy Duty Yellow Disposable Plates 40 Dinner and 40 Dessert Plate for Easter Baby Shower Wedding Spring Beaded Plate**ISFANGCO**$36.86**24 rev9mo ago](https://www.amazon.com/dp/B0FW4DV9X1) [**ISFANGCO 60Pcs Yellow Plates Heavy Duty Ware Yellow Plastic Plates Disposable Fancy 30 Dinner & 30 Dessert Plates for Spring Easter Party Wedding(30Guests)**ISFANGCO**$30.05**72 rev10mo ago](https://www.amazon.com/dp/B0FQP3441T) [**Vyntra 350 Pcs Yellow Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Baby Shower Picnic Party**Vyntra**$29.28**354 rev11mo ago](https://www.amazon.com/dp/B0FNM6FH6T) [**HEIPINIUYE 25 Pieces Yellow Paper Plates 7 Inch Yellow Scalloped Plates Disposable Dinner Plate for Wedding Baby Shower Birthday Party Dessert Plate**HEIPINIUYE**$6.74**55 rev1y ago](https://www.amazon.com/dp/B0FCMN398Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liacere 350PCS Yellow Plates - Yellow Disposable Plastic Plates With Gold Rim-50Guest Plastic Dinnerware include 100 Plates 50 Pack Pre Rolled Napkins with Silverware 50Cups for WeddingParty**Liacere**$55.72**4.8★**▲ 74%**](https://www.amazon.com/dp/B0G2G2ZMWD) [**BOKFJBP 50Pcs Yellow Paper Plates-Disposable 7Inch Scalloped Dessert Cake Salad Fruit Plates Dinnerware Party Supplies for Summer Birthday Wedding Baby Shower Holiday Picnic Outdoor Table Decor**BOKFJBP**$8.98**4.6★**▲ 63%**](https://www.amazon.com/dp/B0FB2VCC8Q) [**BEFORYOU 50PCS Disposable Paper Plates Scalloped Yellow Party Plates 7IN**BEFORYOU**$9.68**4.7★**▲ 47%**](https://www.amazon.com/dp/B0F997NTRK) [**ISFANGCO 80pcs Yellow Plastic Plates Heavy Duty Yellow Disposable Plates 40 Dinner and 40 Dessert Plate for Easter Baby Shower Wedding Spring Beaded Plate**ISFANGCO**$36.86**5.0★**▲ 41%**](https://www.amazon.com/dp/B0FW4DV9X1) [**ISFANGCO 60Pcs Yellow Plates Heavy Duty Ware Yellow Plastic Plates Disposable Fancy 30 Dinner & 30 Dessert Plates for Spring Easter Party Wedding(30Guests)**ISFANGCO**$30.05**4.6★**▲ 40%**](https://www.amazon.com/dp/B0FQP3441T)
**~~View all trending →~~**
## **What buyers say about yellow paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Sturdy quality”*
**Color**22%
*“Color was pretty”*
**Strength**11%
*“For paper plates these werent very flimsy at all”*
**Durability**8%
*“Very durable and nice looking”*
**Size-Overall**4%
*“Really good size”*
**Value For Money**4%
*“Great value”*
**Correct Contents**3%
*“Pieces”*
**Collectibles**3%
*“All in one party set”*
**Thickness**2%
*“material is thick enough”*
**Advertised Vs Actual Product**2%
*“It did its job”*
### **What buyers complain about **
**Color**31%
*“Color was off”*
**Size-Overall**9%
*“Also the napkins are very large”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Material Quality**6%
*“These plates are not made of good material”*
**Thickness**6%
*“They arent very thick or sturdy”*
**Weight Light**6%
*“A little light weight”*
**Strength**5%
*“extremely flimsy”*
**Grip**4%
*“Too slippery for food”*
**Quality-Overall**3%
*“Poor quality”*
**Value For Money**2%
*“Not worth the money”*
### **Top return reasons **
**Color**43%
**Size-Overall**30%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Strength**4%
**Quality-Overall**3%
**Thin**2%
**Material Quality**2%
**Weight Heavy**1%
**Thickness**1%
## **Common questions**
- **Is yellow paper plates profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 79 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +55.4%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the yellow paper plates niche?**
- 47 brands and 55 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in yellow paper plates?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.9%.
- **When does demand for yellow paper plates peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the yellow paper plates niche?**
- Listings span $5.90–$58.30; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.
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