---
title: "Trend — yankee candle 3 wick - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yankee-candle-3-wick/trend"
last_updated: "2026-08-09T15:33:42.650Z"
locale: en
meta:
  description: "Niche score 44/100 · $17K/yr market · 41K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $17K/yr market · 41K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yankee candle 3 wick - Flapen"
---

# **yankee candle 3 wick**

**Skip it**

Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 1Conversion 29Competition 82Returns 96Price range 60Avg price 82Brand share 50Review moat 24Quality gap 50

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.94–$25.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,835.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$17K**

$17K/yr · 41K searches

**Growth**

**Bad****-47.5%**

90-day search growth — must beat 0% to launch

## Trend