---
title: "Yankee Candle 3 Wick — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/yankee-candle-3-wick"
last_updated: "2026-08-09T07:21:35.560Z"
locale: en
meta:
description: "Niche score 44/100 · $17K/yr market · 41K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $17K/yr market · 41K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankee Candle 3 Wick — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **yankee candle 3 wick**
**Skip it**
Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 1Conversion 29Competition 82Returns 96Price range 60Avg price 82Brand share 50Review moat 24Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.94–$25.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,835.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$17K**
$17K/yr · 41K searches
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yankee candle 3 wick is a $17K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candle 3 wick market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$45K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**178**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 84%
**Open market**
**20%**
- Yankee Candle40% - Chesapeake Bay Candle13% - Bath & Body Works12% - YMing5% - Inspireyes5% - AOOVOO5%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -47.5% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/yankee-candle-3-wick/trend)
## **Top yankee candle 3 wick search terms**
- **3-wick decorative candles**19K/yr-49.3%2.3% conv. - **3-wick candle**5K/yr-30.5%1.9% conv. - **yankee candles 3 wick**7K/yr-45.0%7.8% conv. - **yankee candle 3 wick**7K/yr-65.2%6.2% conv. - **3-wick candles**3K/yr-30.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/yankee-candle-3-wick/search-terms)
## **Top yankee candle 3 wick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5066%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chesapeake Bay Candle Scented Candle Peace + Tranquility (cashmere jasmine) 3-Wick Coffee Table Jar**Chesapeake Bay Candle**$11.69**4.5★45,591 rev](https://www.amazon.com/dp/B075KJ6XN3) [2**Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.38**4.6★447 rev](https://www.amazon.com/dp/B09G3HHBBC) [3**Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift**Yankee Candle**$14.40**4.5★637 rev](https://www.amazon.com/dp/B0F3DP62JP) [4**YMing 3-Wick Candle Gift Set 3 Pack 14 oz Each Scented Candles for Home White Tea & Sage Vanilla & Amber Cashmere Cedar**YMing**$22.00**4.5★3,568 rev](https://www.amazon.com/dp/B08Z2SDP88) [5**Inspireyes Scented Candles Set with Crystal 3 Wick Candle 19 oz Soy Wax Aromatherapy Meditation Candles Large Manifestation Candle with Large Energy Stones Birthday Gifts for Women**Inspireyes**$20.36**4.3★476 rev](https://www.amazon.com/dp/B0B3153V3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$25.56**119 rev5mo ago](https://www.amazon.com/dp/B0GGT23SBQ) [**AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men**AOOVOO**$16.53**220 rev6mo ago](https://www.amazon.com/dp/B0GCJ3SSLQ) [**Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift**Yankee Candle**$14.40**637 rev1y ago](https://www.amazon.com/dp/B0F3DP62JP) [**Yankee Candle Sage & Citrus Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.32**3,044 rev1y ago](https://www.amazon.com/dp/B0F3DQMCJB) [**Yankee Candle Sugared Cinnamon Apple Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time**Yankee Candle**$17.12**286 rev1y ago](https://www.amazon.com/dp/B0F3DRN2KH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men**AOOVOO**$16.53**4.2★**▲ 594%**](https://www.amazon.com/dp/B0GCJ3SSLQ) [**Threlaco 1 Pack 10 Inch Wood Dough Bowl Candles Home Rustic Dough Bowl Soy Candle 3 Wick Scented Candles Gifts for Men Women Farmhouse Table Centerpiece Home Decor for Christmas(Jasmine Gardenia)**Threlaco**$24.61**4.1★**▲ 446%**](https://www.amazon.com/dp/B0DR8X1M2Z) [**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick**$16.26**4.6★**▲ 376%**](https://www.amazon.com/dp/B003B6BQOY) [**Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$25.56**4.8★**▲ 315%**](https://www.amazon.com/dp/B0GGT23SBQ) [**Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.38**4.6★**▲ 296%**](https://www.amazon.com/dp/B09G3HHBBC)
**~~View all trending →~~**
## **What buyers say about yankee candle 3 wick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Great fragrance”*
**Brightness/Shine/Glow**6%
*“Great candles”*
**Quality-Overall**4%
*“Good quality”*
**Value For Money**4%
*“Good deal”*
**Gifting Purpose**4%
*“Great Gift”*
**Durability**2%
*“its lasted well over a month”*
**Advertised Vs Actual Product**1%
*“works as stated”*
**Size-Overall**1%
*“it fits perfectly”*
**Color**1%
*“Lovely purple color, crystals, sparkles”*
**Warmth**1%
*“good hot or cold”*
### **What buyers complain about **
**Smell**48%
*“Unpleasant smell”*
**Value For Money**6%
*“for the price was not worth it”*
**Quality-Overall**5%
*“Bad quality control”*
**Strength**4%
*“Not that strong”*
**Flammable**3%
*“Burns even”*
**Advertised Vs Actual Product**3%
*“Looks are deceiving”*
**Durability**3%
*“broke after about 25% usage”*
**Size-Overall**3%
*“The crystals are tiny”*
**Brightness/Shine/Glow**1%
*“Kinda hard to light with light any wicks”*
**Product Condition**1%
*“Looks like its been used”*
### **Top return reasons **
**Smell**65%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Defective Material/Parts**6%
**Value For Money**4%
**Product Condition**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Flammable**1%
**Leak-Proof**1%
## **Common questions**
- **Is yankee candle 3 wick profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the yankee candle 3 wick niche?**
- 15 brands and 178 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in yankee candle 3 wick?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the yankee candle 3 wick niche?**
- Listings span $7.94–$25.56; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 5,836 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)