---
title: "Y Brush — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/y-brush"
last_updated: "2026-08-09T09:01:55.319Z"
locale: en
meta:
description: "Niche score 43/100 · $113K/yr market · 49K searches/yr · $58.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $113K/yr market · 49K searches/yr · $58.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Y Brush — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **y brush**
**Skip it**
Soft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 2Conversion 50Competition 44Returns 46Price range 31Avg price 90Brand share 36Review moat 65Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$58.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****909.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$20.98–$276.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 49K searches
**Growth**
**Bad****-46.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, y brush is a $113K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **y brush market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **31.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**10%**
- Y-Brush26% - ELOTAME15% - V-WHITE14% - yeklike14% - autobrush14% - Feno6% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/health-household/y-brush/trend)
## **Top y brush search terms**
- **self brushing toothbrush**24K/yr-25.0%1.8% conv. - **y brush**10K/yr-61.2%3.9% conv. - **adult u shaped electric toothbrush**5K/yr-10.0%1.7% conv. - **y toothbrush**4K/yr-33.9%2.1% conv. - **y toothbrush adult**2K/yr-60.5%3.4% conv. - **y brush toothbrush adult**5K/yr-93.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/y-brush/search-terms)
## **Top y brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Y-Brush Essential - Sonic Electric Toothbrush - 3 Months Battery Life with USB-C - 2 Brushing Modes - Clinically Proven - Adult**Y-Brush**$76.42**4.0★390 rev](https://www.amazon.com/dp/B0DQDTB8HT) [2**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**4.3★144 rev](https://www.amazon.com/dp/B0GSVZJCLC) [3**V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging**V-WHITE**$40.60**3.4★5,502 rev](https://www.amazon.com/dp/B07QF3Z7VJ) [4**Autobrush Sonic Pro Electric Toothbrush Only ADA Accepted U-Shaped Brush Clinically Proven Up to 5.1X Better Cleaning 30-Second Full Mouth 360 Clean Rechargeable Waterproof Black Mens Regular**autobrush**$86.49**3.7★695 rev](https://www.amazon.com/dp/B0FMFKBMLM) [5**Y-Brush Ultra Premium - Sonic Toothbrush 6 Brushing Modes - 6-Month Battery with USB-C Advanced Plaque Removal Whitening Technology Clinically Proven - Adult**Y-Brush**$139.11**4.0★174 rev](https://www.amazon.com/dp/B0DQDN18GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Gray)**ELOTAME**$28.25**9 rev2mo ago](https://www.amazon.com/dp/B0H1MH8Q2C) [**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**144 rev2mo ago](https://www.amazon.com/dp/B0GSVZJCLC) [**ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush**ELOTAME**$29.55**10 rev3mo ago](https://www.amazon.com/dp/B0GT2H8VSR) [**U Shaped Toothbrush for Adults Automatic Sonic Electric Toothbrush Full Mouth 360 Oral Cleaning & Stain Whitening IPX7 Waterproof Rechargeable 3 U-Shape Brush Heads & 2 Straight Brush Heads**yeklike**$29.68**12 rev3mo ago](https://www.amazon.com/dp/B0GSVRY88H) [**ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Blue)**ELOTAME**$28.83**131 rev3mo ago](https://www.amazon.com/dp/B0H1LXV5P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ralexidog U-Shaped Electric Toothbrush Comfort-Focused Design with Secure Grip for Daily Oral Hygiene at Home (Black)**Ralexidog**$29.90**2.9★**▲ 555%**](https://www.amazon.com/dp/B0GMD48PWF) [**FULYA Auto Toothbrush with Teeth Whitening Mousse Ultrasonic Toothbrush for Adult 360 Tooth Brush Waterproof Rechargeable Electric Tooth whitening Brush**FULYA**$29.19**3.6★**▲ 555%**](https://www.amazon.com/dp/B0GDXRSJZ8) [**SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use**SVKCO**$30.55**0.0★**▲ 548%**](https://www.amazon.com/dp/B0GRQX5WYR) [**ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush**ELOTAME**$29.55**2.4★**▲ 544%**](https://www.amazon.com/dp/B0GT2H8VSR) [**ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Blue)**ELOTAME**$28.83**4.4★**▲ 533%**](https://www.amazon.com/dp/B0H1LXV5P7)
**~~View all trending →~~**
## **What buyers say about y brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“easy to hold”*
**Ease Of Cleaning**9%
*“easy to clean”*
**Quality-Overall**8%
*“Excellent Product”*
**Design-Overall**7%
*“adorable design”*
**Tooth Brightening**6%
*“It did a really good job of getting my teeth clean”*
**Battery Life**6%
*“Battery life is good”*
**Value For Money**5%
*“Good value”*
**Charging**4%
*“charges easily”*
**Comfort-Overall**3%
*“Very comfortable”*
**Brush Quality**3%
*“Great brush”*
### **What buyers complain about **
**Charging**14%
*“making it impossible to charge”*
**Ease Of Cleaning**13%
*“its not easy to clean I tried myself”*
**Durability**12%
*“Died after 3 months”*
**Functionality-Overall**10%
*“Doesnt work as expected”*
**Value For Money**10%
*“A bit pricey”*
**Size-Overall**5%
*“was slightly tight on the bottom”*
**Ease Of Use**4%
*“It takes a bit of getting used to”*
**Quality-Overall**3%
*“was so much lower quality than its advertised”*
**Brush Quality**2%
*“Not a good toothbrush for toddler”*
**Advertised Vs Actual Product**2%
*“Doesnt work as expected”*
### **Top return reasons **
**Functionality-Overall**27%
**Size-Overall**20%
**Advertised Vs Actual Product**13%
**Charging**13%
**Ease Of Cleaning**5%
**Defective Material/Parts**4%
**Comfort-Overall**3%
**Value For Money**3%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is y brush profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 25 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the y brush niche?**
- 14 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in y brush?**
- Top complaints mined from reviews: Charging, Ease Of Cleaning, Durability. The return rate is 3.3%.
- **When does demand for y brush peak?**
- Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the y brush niche?**
- Listings span $20.98–$276.07; the average listing price is $58.98 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.
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