---
title: "Xtra Laundry Detergent Liquid — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/xtra-laundry-detergent-liquid"
last_updated: "2026-08-09T09:07:56.272Z"
locale: en
meta:
description: "Niche score 37/100 · $48K/yr market · 126K searches/yr · $13.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $48K/yr market · 126K searches/yr · $13.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xtra Laundry Detergent Liquid — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **xtra laundry detergent liquid**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 35Competition 51Returns 99Price range 55Avg price 64Brand share 8Review moat 22Quality gap 30
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.82–$23.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,166.31**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$48K**
$48K/yr · 126K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, xtra laundry detergent liquid is a $48K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xtra laundry detergent liquid market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$68K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**95**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**1%**
- Xtra56% - Arm & Hammer23% - Gain9% - Tide7% - Amazon Basics2% - Purex2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -4.7% search growth over the last 90 days.
70K50KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/health-household/xtra-laundry-detergent-liquid/trend)
## **Top xtra laundry detergent liquid search terms**
- **xtra laundry detergent**63K/yr-8.3%2.8% conv. - **xtra laundry detergent liquid**19K/yr+0.4%2.6% conv. - **xtra detergent**9K/yr+29.2%2.9% conv. - **laundry detergent xtra**11K/yr-1.5%2.8% conv. - **extra laundry detergent liquid**11K/yr-5.1%3.0% conv. - **extra laundry detergent**7K/yr-7.3%2.3% conv. - **xtra detergent liquid laundry**6K/yr-25.5%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/xtra-laundry-detergent-liquid/search-terms)
## **Top xtra laundry detergent liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xtra Detergent Stain Fighter 136.4 Ounce**Xtra**$18.97**4.8★31 rev](https://www.amazon.com/dp/B0C2PVGH7X) [2**XTRA LAUNDRY DETERGENT LIQUID TROPICAL PASSION JUG 57.6 FLUID OUNCE**Xtra**$14.86**0.0★0 rev](https://www.amazon.com/dp/B0FDDD51BP) [3**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**4.7★24,122 rev](https://www.amazon.com/dp/B0G4KCCQN2) [4**Xtra Tropical Passion 260 Loads Liquid Laundry Detergent 312 Fl Oz**Xtra**$23.95**5.0★22 rev](https://www.amazon.com/dp/B0CDLLCTY8) [5**Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection**Gain**$12.16**4.8★8,153 rev](https://www.amazon.com/dp/B0CCK46S54)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**442 rev4mo ago](https://www.amazon.com/dp/B0GSPD9FZ6) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**304 rev4mo ago](https://www.amazon.com/dp/B0GQL42FMY) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**558 rev4mo ago](https://www.amazon.com/dp/B0GQKJ8L9C) [**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**24,122 rev7mo ago](https://www.amazon.com/dp/B0G4KCCQN2) [**ARM & HAMMER Sensitive Skin Plus Fresh Scent 170 Loads Liquid Laundry Detergent 170 Fl oz**Arm & Hammer**$13.45**5,622 rev10mo ago](https://www.amazon.com/dp/B0F7RMPWR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xtra 206.4 fl. oz. Tropical Passion Liquid Laundry Detergent (172-Loads) 215**Xtra**$14.33**0.0★**▲ 370%**](https://www.amazon.com/dp/B0FC2QWCKT) [**XTRA LAUNDRY DETERGENT LIQUID CRYSTAL CLEAN JUG 56 FLUID OUNCE**Xtra**$12.91**4.4★**▲ 364%**](https://www.amazon.com/dp/B0BZMZMLWN) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**4.7★**▲ 356%**](https://www.amazon.com/dp/B0GQL42FMY) [**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**4.7★**▲ 355%**](https://www.amazon.com/dp/B0G4KCCQN2) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**4.7★**▲ 354%**](https://www.amazon.com/dp/B0GSPD9FZ6)
**~~View all trending →~~**
## **What buyers say about xtra laundry detergent liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Fresh scent”*
**Value For Money**17%
*“Very affordable”*
**Ease Of Cleaning**13%
*“Cleans well”*
**Quality-Overall**9%
*“Real quality full container everything”*
**Cleansing**4%
*“Cleans great”*
**Efficiency**2%
*“Works well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Washability**2%
*“Great washing powder”*
**Size-Overall**2%
*“comes in many sizes”*
**Soft Feel**1%
*“Gentle on skin”*
### **What buyers complain about **
**Leak-Proof**29%
*“LEAKED EVERYWHERE”*
**Smell**10%
*“It smells funny”*
**Dilute/Watery**7%
*“Watered Down”*
**Ease Of Cleaning**3%
*“Poor cleaning”*
**Size-Overall**3%
*“Kinda small”*
**Stain Resistance**2%
*“Product has left multiple stains on multiple clothing items”*
**Value For Money**2%
*“the price is high”*
**Allergies**2%
*“Itchy bumps ALL over my skin”*
**Quality-Overall**2%
*“not as good As it used to be”*
**Sensitivity-Overall**1%
*“May irritate sensitive skin”*
### **Top return reasons **
**Leak-Proof**74%
**Smell**7%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Size-Overall**2%
**Material Quality**1%
**Moist/Dry**1%
**Ease Of Cleaning**1%
**Functionality-Overall**1%
**Fabric Quality**1%
## **Common questions**
- **Is xtra laundry detergent liquid profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the xtra laundry detergent liquid niche?**
- 7 brands and 95 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in xtra laundry detergent liquid?**
- Top complaints mined from reviews: Leak-Proof, Smell, Dilute/Watery. The return rate is 0.2%.
- **When does demand for xtra laundry detergent liquid peak?**
- Demand peaks in Jan–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the xtra laundry detergent liquid niche?**
- Listings span $7.82–$23.95; the average listing price is $13.63 (sweet spot $15–$100). The average incumbent carries 9,166 reviews — the moat a new listing must climb.
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