---
title: "Xeroform — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/xeroform"
last_updated: "2026-08-09T07:20:18.233Z"
locale: en
meta:
description: "Niche score 57/100 · $1.3M/yr market · 545K searches/yr · $18.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.3M/yr market · 545K searches/yr · $18.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Xeroform — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **xeroform**
**Launch it**
A $1.3M/yr market growing +18.9% this quarter with returns at 0.9% — clears our launch bar.
Market size 83Growth 49Conversion 96Competition 23Returns 96Price range 57Avg price 83Brand share 31Review moat 56Quality gap 21
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 545K searches
**Avg price**
**Great****$18.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.65–$27.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,254.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, xeroform is a $1.3M/yr Amazon United States market (545K searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xeroform market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**10%**
- CARBOU57% - McKesson11% - JUSORE10% - Dr. Med5% - Curad4% - ASKIZ4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
13K8KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/xeroform/trend)
## **Top xeroform search terms**
- **xeroform petrolatum dressing**189K/yr+14.7%14.0% conv. - **xeroform**99K/yr+25.9%12.2% conv. - **curad xeroform petrolatum dressing**83K/yr+18.9%9.1% conv. - **petroleum gauze dressing**29K/yr+14.8%9.9% conv. - **vaseline gauze**25K/yr+40.6%7.3% conv. - **xeroform gauze**18K/yr-4.5%10.4% conv. - **vaseline gauze for wounds**15K/yr+14.9%10.8% conv. - **petrolatum dressing**13K/yr+12.8%8.4% conv. - **curad petrolatum dressing**10K/yr+46.6%5.8% conv. - **xeroform dressing**14K/yr+30.6%9.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/xeroform/search-terms)
## **Top xeroform products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$133K20%$266K30%$399K40%$532K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carbou Medical Xeroform Petrolatum Dressing 5x9 25 Individual Pack Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**CARBOU**$26.08**4.7★1,907 rev](https://www.amazon.com/dp/B0BTYL3MX2) [2**Carbou 4x4 Medical Xeroform Petrolatum Dressing Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 25 Individual Pack**CARBOU**$20.76**4.7★986 rev](https://www.amazon.com/dp/B0BZHZX8FP) [3**Carbou Medical Xeroform Petrolatum Dressing 2x2 25 Individual Pack Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**CARBOU**$16.44**4.7★1,907 rev](https://www.amazon.com/dp/B0CLDCYV6Q) [4**McKesson Xeroform Petrolatum Dressing - Impregnated Gauze Dressings for Burn and Wound Care - 1 in x 8 in 8 Pack**McKesson**$13.74**4.7★1,830 rev](https://www.amazon.com/dp/B0B2FJGCZH) [5**JUSORE Xeroform Petrolatum Dressing - FSA-HSA 5x9 Medical Non Stick Gauze Pads Soft Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 7 Individual Pack**JUSORE**$11.21**4.6★1,094 rev](https://www.amazon.com/dp/B0CNCS52ZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carbou 7 Pack Xeroform Petrolatum Dressing 5x9 Soft Non Stick Gauze Pads Fine Mesh Gauze Patch for Light Exudate Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**CARBOU**$12.65**25 rev5mo ago](https://www.amazon.com/dp/B0GL7YSSMZ) [**Vynalia Xeroform Petrolatum Dressing 2x2 Pack of 25 Non Stick Pads for Wounds Non-Adherent Gauze Fine Mesh Sterile for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**Vynalia**$14.60**82 rev5mo ago](https://www.amazon.com/dp/B0G1LZT7K8) [**40 Pack Medical Xeroform Petrolatum Dressing Patch 5x9Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged**ASKIZ**$27.36**89 rev8mo ago](https://www.amazon.com/dp/B0G1SNB2QD) [**40 Pack Medical Xeroform Petrolatum Dressing Patch 4x4Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged**ASKIZ**$20.43**89 rev1y ago](https://www.amazon.com/dp/B0FCFMKFYC) [**Xeroform Petrolatum Dressing 4x4 Gauze - FSA-HSA Non Stick Gauze Pads Medical Soft Fine Mesh Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 7 Individual Pack**JUSORE**$9.91**1,094 rev1y ago](https://www.amazon.com/dp/B0DD78VK49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carbou 7 Pack Xeroform Petrolatum Dressing 5x9 Soft Non Stick Gauze Pads Fine Mesh Gauze Patch for Light Exudate Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**CARBOU**$12.65**4.9★**▲ 259%**](https://www.amazon.com/dp/B0GL7YSSMZ) [**Vynalia Xeroform Petrolatum Dressing 2x2 Pack of 25 Non Stick Pads for Wounds Non-Adherent Gauze Fine Mesh Sterile for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions**Vynalia**$14.60**4.8★**▲ 233%**](https://www.amazon.com/dp/B0G1LZT7K8) [**40 Pack Medical Xeroform Petrolatum Dressing Patch 5x9Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged**ASKIZ**$27.36**4.6★**▲ 183%**](https://www.amazon.com/dp/B0G1SNB2QD) [**40 Pack Medical Xeroform Petrolatum Dressing Patch 4x4Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged**ASKIZ**$20.43**4.6★**▲ 127%**](https://www.amazon.com/dp/B0FCFMKFYC) [**McKesson Xeroform Petrolatum Dressing - Impregnated Gauze Dressings for Burn and Wound Care - 1 in x 8 in 8 Pack**McKesson**$13.74**4.7★**▲ 61%**](https://www.amazon.com/dp/B0B2FJGCZH)
**~~View all trending →~~**
## **What buyers say about xeroform**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent product”*
**Value For Money**11%
*“Good price”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**8%
*“Quick and easy”*
**Efficiency**7%
*“It does the job”*
**Size-Overall**4%
*“The size is ideal”*
**Moist/Dry**4%
*“easily prevent drying out of the burn”*
**Adhesion/Stickiness**3%
*“It has been very helpful so i stick with it”*
**Protection**2%
*“it protects your wound”*
**Comfort-Overall**2%
*“Soothing”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“They dont stick”*
**Moist/Dry**14%
*“Too dry”*
**Size-Overall**9%
*“Also, this size does not cover a very big wound”*
**Smell**8%
*“smell too strong”*
**Quality-Overall**4%
*“Overpriced product for the quality”*
**Thickness**4%
*“The material they were made of was very thin and just cheap”*
**Value For Money**3%
*“Useless waste of money”*
**Pain Relief-Overall**3%
*“After couple hours of wearing it my leg was starting to hurt”*
**Allergies**3%
*“I drove to the urgent care pinching my nose so hard I bruised my face”*
**Advertised Vs Actual Product**3%
*“Deceptive Description”*
### **Top return reasons **
**Size-Overall**36%
**Adhesion/Stickiness**11%
**Moist/Dry**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Value For Money**5%
**Smell**4%
**Quality-Overall**2%
**Product Condition**2%
**Thin**2%
## **Common questions**
- **Is xeroform profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the xeroform niche?**
- 10 brands and 34 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in xeroform?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Size-Overall. The return rate is 0.9%.
- **When does demand for xeroform peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the xeroform niche?**
- Listings span $5.65–$27.36; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 1,254 reviews — the moat a new listing must climb.
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