---
title: "Wyze Scale — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wyze-scale"
last_updated: "2026-08-09T09:06:21.623Z"
locale: en
meta:
description: "Niche score 48/100 · $1.3M/yr market · 249K searches/yr · $55.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.3M/yr market · 249K searches/yr · $55.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wyze Scale — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **wyze scale**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 30Conversion 84Competition 14Returns 47Price range 83Avg price 91Brand share 0Review moat 24Quality gap 60
**Avg price**
**Great****$55.56**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$27.17–$113.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 249K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,678.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, wyze scale is a $1.3M/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wyze scale market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- WYZE SCALE58% - WYZE36% - WyzeCam6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +3.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/wyze-scale/trend)
## **Top wyze scale search terms**
- **wyze scale**111K/yr-7.3%7.5% conv. - **wyze scale x**58K/yr+32.6%9.6% conv. - **wyze smart scale**17K/yr+41.9%6.3% conv. - **wyze scale ultra**26K/yr-34.4%7.5% conv. - **wyze x scale**4K/yr+89.6%8.2% conv. - **wyze smart scale x**5K/yr+23.8%12.7% conv. - **wyze weight scale**4K/yr+55.6%5.4% conv. - **wyze scale x smart scale**3K/yr+31.6%8.8% conv. - **wyze body scale**5K/yr+3.8%3.3% conv. - **wyze bathroom scale**2K/yr+2.6%6.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/wyze-scale/search-terms)
## **Top wyze scale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$127K20%$255K30%$382K40%$510K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | Sync with Health Apps | for People Baby & Pet 400 lbs (Black)**WYZE**$38.08**4.4★1,327 rev](https://www.amazon.com/dp/B09XMXMGMK) [2**Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)**WYZE SCALE**$48.19**4.6★25,739 rev](https://www.amazon.com/dp/B0DHTYQ4KJ) [3**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**4.3★390 rev](https://www.amazon.com/dp/B0FS764RQ4) [4**Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | ITO Glass & LED Backlight | Batteries Included 400 lbs (White)**WYZE**$38.50**4.2★1,187 rev](https://www.amazon.com/dp/B09XMYYP32) [5**Wyze Scale S Scale for Body Weight Digital Bathroom Scale for Body Fat BMI Muscle Heart Rate Body Composition Analyzer with App Batteries Included Bluetooth 400 lb Black**WyzeCam**$27.17**4.5★5,699 rev](https://www.amazon.com/dp/B09L8DJ2L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wyze Smart Scale BodyScan with Handle 8-Electrode Body Composition Scale for Body Weight BMI Body Fat Muscle Mass Segmental Analysis 400 lbs Black**WYZE SCALE**$76.91**16 rev1mo ago](https://www.amazon.com/dp/B0GYF5PST1) [**Wyze Smart Scale X Butterfly - Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Accurate Bluetooth Digital Scale for Body Composition Analyzer | Sync Health Apps | ITO Glass 400 lbs Black**WYZE SCALE**$33.91**221 rev9mo ago](https://www.amazon.com/dp/B0FRMLMC1K) [**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**390 rev1y ago](https://www.amazon.com/dp/B0FS764RQ4) [**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs White**WYZE SCALE**$113.38**390 rev1y ago](https://www.amazon.com/dp/B0FS74YSX4) [**Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)**WYZE SCALE**$48.19**25,739 rev1y ago](https://www.amazon.com/dp/B0DHTYQ4KJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wyze Smart Scale BodyScan with Handle 8-Electrode Body Composition Scale for Body Weight BMI Body Fat Muscle Mass Segmental Analysis 400 lbs Black**WYZE SCALE**$76.91**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GYF5PST1) [**Wyze Smart Scale X Butterfly - Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Accurate Bluetooth Digital Scale for Body Composition Analyzer | Sync Health Apps | ITO Glass 400 lbs Black**WYZE SCALE**$33.91**4.2★**▲ 101%**](https://www.amazon.com/dp/B0FRMLMC1K) [**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**4.3★**▲ 27%**](https://www.amazon.com/dp/B0FS764RQ4) [**Wyze Smart Scale Ultra Smart Scale with 4.3 Color Display - Digital Scale for Body Weight BMI Muscle Mass Heart Rate Monitor Wi-Fi & Bluetooth Weight Scale with Baby/Pet/Luggage Mode 400lbs Black**WYZE SCALE**$46.90**4.3★**— 10%**](https://www.amazon.com/dp/B0FH2HF1JP) [**Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | ITO Glass & LED Backlight | Batteries Included 400 lbs (White)**WYZE**$38.50**4.2★**— 2%**](https://www.amazon.com/dp/B09XMYYP32)
**~~View all trending →~~**
## **What buyers say about wyze scale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Accuracy-Overall**16%
*“Accurate and easy to use”*
**Ease Of Use**12%
*“Perfect for our use”*
**Health Monitoring**12%
*“It's giving great information about my health”*
**Value For Money**11%
*“reasonably priced”*
**Assembly/Installation**8%
*“Easy to set up”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Quality-Overall**5%
*“Seems well made”*
**Connectivity-Overall**4%
*“No problem connecting”*
**Efficiency**3%
*“It functions well”*
**Weight Loss**3%
*“Good for tracking actual fat loss”*
### **What buyers complain about **
**Measurement/Reading Accuracy**16%
*“Inaccurate and inconsistent”*
**Software/Application**11%
*“This software is horrible”*
**Accuracy-Overall**11%
*“Completely Inaccurate”*
**Durability**10%
*“Didnt last”*
**Battery Life**5%
*“Short battery life”*
**Connectivity-Overall**4%
*“Doesn't sync”*
**Functionality-Overall**4%
*“Sometimes it just doesnt work for a couple of days”*
**Value For Money**4%
*“Very disappointing given the price”*
**Weight Loss**3%
*“In a 5 minute period I gained 7 lbs then lost 5”*
**Ease Of Use**3%
*“Also, the info is very technical and difficult to understand”*
### **Top return reasons **
**Measurement/Reading Accuracy**27%
**Functionality-Overall**13%
**Software/Application**10%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**8%
**Accuracy-Overall**6%
**Value For Money**5%
**Compatibility-Overall**3%
**Color**2%
**Ease Of Use**2%
## **Common questions**
- **Is wyze scale profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wyze scale niche?**
- 3 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wyze scale?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Software/Application, Accuracy-Overall. The return rate is 3.2%.
- **When does demand for wyze scale peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the wyze scale niche?**
- Listings span $27.17–$113.38; the average listing price is $55.56 (sweet spot $15–$100). The average incumbent carries 5,678 reviews — the moat a new listing must climb.
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