---
title: "Ww Scales Digital Weight — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ww-scales-digital-weight"
last_updated: "2026-08-09T11:17:48.836Z"
locale: en
meta:
description: "Niche score 33/100 · $19K/yr market · 19K searches/yr · $28.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $19K/yr market · 19K searches/yr · $28.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ww Scales Digital Weight — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **ww scales digital weight**
**Skip it**
A deep review moat (51,508 avg reviews) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 46Competition 18Returns 82Price range 95Avg price 95Brand share 6Review moat 0Quality gap 53
**Avg price**
**Incredible****$28.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.18–$42.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$19K**
$19K/yr · 19K searches
**Review moat**
**Bad****51,508.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ww scales digital weight is a $19K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ww scales digital weight market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$43K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **47%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**1%**
- Conair56% - Etekcity21% - WW Scales by Conair13% - Vitafit4% - GE4% - OVUTEK1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -32.4% search growth over the last 90 days.
500300Prime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/ww-scales-digital-weight/trend)
## **Top ww scales digital weight search terms**
- **ww scale**8K/yr-34.8%6.7% conv. - **ww scales digital weight**7K/yr-28.9%6.6% conv. - **ww bluetooth scale**4K/yr-32.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/ww-scales-digital-weight/search-terms)
## **Top ww scales digital weight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale in White**Conair**$23.50**4.2★241 rev](https://www.amazon.com/dp/B0B196HPHZ) [2**Etekcity Digital Body Weight Bathroom Scale Large Blue LCD Backlight Display High Precision Measurements 6mm Tempered Glass 400 Pounds**Etekcity**$18.44**4.7★348,509 rev](https://www.amazon.com/dp/B01HI1W1V4) [3**Weight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF**WW Scales by Conair**$24.84**4.4★7 rev](https://www.amazon.com/dp/B0D95NRFBF) [4**Weight Watchers Scales by Conair BathroomScale for BodyWeight Glass Digital Scale Body Analysis Measures Body Fat Body Water BMI Bone Mass&Muscle for 4Users Measures Weight up to 400Lbs in Black&Blue**Conair**$30.35**4.0★219 rev](https://www.amazon.com/dp/B0B197LQZS) [5**Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale with Body Fat Muscle and BMI in Clear**Conair**$31.52**4.2★69 rev](https://www.amazon.com/dp/B078YDDQX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF**WW Scales by Conair**$24.84**7 rev2mo ago](https://www.amazon.com/dp/B0D95NRFBF) [**GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch**GE**$30.78**398 rev5mo ago](https://www.amazon.com/dp/B0G3X6QT79) [**GE Scale for Body Weight Body Fat BMI Muscle Mass Smart Bathroom Scales with 14 Body Composition Metrics with Large Display Accurate Bluetooth Weighing Machine with Fitness App 400 lbs Black**GE**$40.02**1,192 rev1y ago](https://www.amazon.com/dp/B0DR2L3FLF) [**Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)**OVUTEK**$23.24**3,700 rev2y ago](https://www.amazon.com/dp/B0CQ4LSR72) [**Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale with Body Fat Muscle and BMI in Clear**Conair**$31.52**69 rev3y ago](https://www.amazon.com/dp/B078YDDQX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF**WW Scales by Conair**$24.84**4.4★**▲ 370%**](https://www.amazon.com/dp/B0D95NRFBF) [**GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch**GE**$30.78**4.5★**▲ 263%**](https://www.amazon.com/dp/B0G3X6QT79) [**Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)**OVUTEK**$23.24**4.7★**▲ 152%**](https://www.amazon.com/dp/B0CQ4LSR72) [**Weight Watchers Scales by Conair BathroomScale for BodyWeight Glass Digital Scale Body Analysis Measures Body Fat Body Water BMI Bone Mass&Muscle for 4Users Measures Weight up to 400Lbs in Black&Blue**Conair**$30.35**4.0★**▲ 66%**](https://www.amazon.com/dp/B0B197LQZS) [**Vitafit Digital Bathroom Weight Scale for Body Weight High Accuracy Assured by Weighing Professional Since 2001 Extra Large Blue Backlit LCD and Step-On 400lb/182kg Clear Glass**Vitafit**$17.18**4.7★**▲ 56%**](https://www.amazon.com/dp/B0868DGKVM)
**~~View all trending →~~**
## **What buyers say about ww scales digital weight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Accuracy-Overall**17%
*“Accuracy is good”*
**Value For Money**12%
*“Cheap price”*
**Ease Of Use**12%
*“very user-friendly”*
**Quality-Overall**10%
*“Great quality and exactly as described”*
**Health Monitoring**10%
*“good for tracking”*
**Advertised Vs Actual Product**5%
*“As described”*
**Efficiency**4%
*“Works Well”*
**Weight Loss**4%
*“Really helping me out with my weight loss”*
**Design-Overall**3%
*“Sturdy design”*
**Weight Light**2%
*“Great and lightweight”*
### **What buyers complain about **
**Durability**17%
*“broke after a week”*
**Measurement/Reading Accuracy**16%
*“Inconsistent readings”*
**Accuracy-Overall**10%
*“Not Accurate”*
**Functionality-Overall**7%
*“Barely works”*
**Battery Life**7%
*“Short battery life”*
**Connectivity-Overall**4%
*“Cant connect”*
**Software/Application**3%
*“App sucks”*
**Weight Loss**3%
*“Only good for weight”*
**Quality-Overall**3%
*“Very flimsy poor quality”*
**Size-Overall**2%
*“my feet barely fit on it”*
### **Top return reasons **
**Measurement/Reading Accuracy**27%
**Functionality-Overall**17%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Value For Money**6%
**Accuracy-Overall**5%
**Software/Application**4%
**Display-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is ww scales digital weight profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the ww scales digital weight niche?**
- 7 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ww scales digital weight?**
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Accuracy-Overall. The return rate is 1.7%.
- **When does demand for ww scales digital weight peak?**
- Demand peaks in Jan–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ww scales digital weight niche?**
- Listings span $17.18–$42.35; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 51,508 reviews — the moat a new listing must climb.
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