---
title: "Products — wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wrapping-paper/products"
last_updated: "2026-08-06T19:24:48.165Z"
locale: en
meta:
  description: "Niche score 64/100 · $11.3M/yr market · 18.3M searches/yr · $9.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $11.3M/yr market · 18.3M searches/yr · $9.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — wrapping paper - Flapen"
---

# **wrapping paper**

**Launch it**

A $11.3M/yr market growing +6.2% this quarter with returns at 1.7% — clears our launch bar.

Market size 100Growth 33Conversion 70Competition 85Returns 80Price range 34Avg price 31Brand share 75Review moat 56Quality gap 24

**Market size**

**Incredible****$11.3M**

$11.3M/yr · 18.3M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,278.09**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.20–$19.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.74**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Products