---
title: "Trend — wormwood - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wormwood/trend"
last_updated: "2026-08-06T14:57:32.258Z"
locale: en
meta:
  description: "Niche score 62/100 · $573K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $573K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wormwood - Flapen"
---

# **wormwood**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 18Conversion 69Competition 70Returns 100Price range 77Avg price 82Brand share 86Review moat 47Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.00–$35.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$573K**

$573K/yr · 508K searches

**Review moat**

**Okay****1,763.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend