---
title: "Women Wipes for Personal Care — $951K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/women-wipes-for-personal-care"
last_updated: "2026-08-09T13:37:59.367Z"
locale: en
meta:
description: "Niche score 48/100 · $951K/yr market · 585K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $951K/yr market · 585K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Women Wipes for Personal Care — $951K/yr Amazon US Niche (2026) - Flapen"
---
# **women wipes for personal care**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 21Conversion 100Competition 49Returns 99Price range 41Avg price 22Brand share 0Review moat 21Quality gap 21
**Conversion**
**Incredible****20.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$951K**
$951K/yr · 585K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.94–$23.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.00**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,362.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, women wipes for personal care is a $951K/yr Amazon United States market (585K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **women wipes for personal care market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Conversion rate**
- **20.3%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Summer's Eve81% - Charmin19% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/health-household/women-wipes-for-personal-care/trend)
## **Top women wipes for personal care search terms**
- **summers eve wipes**277K/yr-11.5%18.1% conv. - **summers eve feminine wipes**77K/yr-18.0%15.9% conv. - **charmin wipes**44K/yr+5.1%24.5% conv. - **summer eve wipes**41K/yr+29.0%13.8% conv. - **charmin flushable wipes**42K/yr-10.6%18.7% conv. - **charmin wipes flushable wet wipes**24K/yr-32.8%23.3% conv. - **always feminine wipes**13K/yr-7.1%1.6% conv. - **always wipes**15K/yr-26.7%3.7% conv. - **always wipes for women hygiene**7K/yr+43.7%0.7% conv. - **summers eve wipes individually wrapped**9K/yr-11.0%11.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/women-wipes-for-personal-care/search-terms)
## **Top women wipes for personal care products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$95K20%$190K30%$285K40%$381K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [2**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4**Summer's Eve**$14.27**4.8★8,288 rev](https://www.amazon.com/dp/B076HFFX3J) [3**Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)**Charmin**$8.02**4.4★32,969 rev](https://www.amazon.com/dp/B07DVY2PDZ) [4**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96P81ZX) [5**Charmin Flushable Wipes 480 Total Wipes (12 Packs of 40)**Charmin**$23.98**4.4★32,969 rev](https://www.amazon.com/dp/B003WJ9GPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**67 rev5mo ago](https://www.amazon.com/dp/B0GGF4F41F) [**Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)**Charmin**$15.48**32,969 rev8mo ago](https://www.amazon.com/dp/B0FS6Y7ZTV) [**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**8,543 rev1y ago](https://www.amazon.com/dp/B0DSLZWGDN) [**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96NZPSM) [**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96P81ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$4.06**4.6★**▲ 166%**](https://www.amazon.com/dp/B0GGF4F41F) [**Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$3.37**4.7★**▲ 73%**](https://www.amazon.com/dp/B00J2LBHIC) [**Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)**Charmin**$15.48**4.4★**▲ 36%**](https://www.amazon.com/dp/B0FS6Y7ZTV) [**Summers Eve Feminine Wipes Fragrance Free Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 32 Wipes 4 Pack**Summer's Eve**$12.82**4.7★**▲ 12%**](https://www.amazon.com/dp/B07TYQKJFL) [**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★**▲ 11%**](https://www.amazon.com/dp/B0D96NZPSM)
**~~View all trending →~~**
## **What buyers say about women wipes for personal care**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Fresh scent”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Cleaning**9%
*“useful for quick clean”*
**Freshness**7%
*“keeps you fresh”*
**Cleansing**5%
*“Great Wipes”*
**Soft Feel**4%
*“Extremely soft”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Value For Money**4%
*“Excellent value for money”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Effective”*
### **What buyers complain about **
**Size-Overall**13%
*“Wipes are small”*
**Ease Of Cleaning**12%
*“Horrible by wipes”*
**Ease Of Use**10%
*“Not easy to use at all”*
**Thickness**7%
*“They thick”*
**Smell**5%
*“Very scented”*
**Moist/Dry**5%
*“super wet”*
**Value For Money**5%
*“Not a good value”*
**Quality-Overall**5%
*“cheap”*
**Durability**3%
*“Fell apart just coming out of container”*
**Strength**2%
*“material is fragile so you need to layer 2 wipes”*
### **Top return reasons **
**Smell**25%
**Size-Overall**19%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Moist/Dry**5%
**Functionality-Overall**4%
**Ease Of Cleaning**4%
**Leak-Proof**3%
**Thin**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is women wipes for personal care profitable to sell on Amazon United States?**
- The niche generates $951K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the women wipes for personal care niche?**
- 2 brands and 77 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in women wipes for personal care?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Ease Of Use. The return rate is 0.1%.
- **When does demand for women wipes for personal care peak?**
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the women wipes for personal care niche?**
- Listings span $1.94–$23.98; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 11,362 reviews — the moat a new listing must climb.
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