---
title: "Withings Body Smart Scale — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/withings-body-smart-scale"
last_updated: "2026-08-09T10:13:30.003Z"
locale: en
meta:
description: "Niche score 44/100 · $2.1M/yr market · 227K searches/yr · $305.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $2.1M/yr market · 227K searches/yr · $305.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Withings Body Smart Scale — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **withings body smart scale**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 48Conversion 37Competition 22Returns 28Price range 3Avg price 30Brand share 0Review moat 24Quality gap 95
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 227K searches
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$305.88**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,754**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$87.10–$484.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, withings body smart scale is a $2.1M/yr Amazon United States market (227K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **withings body smart scale market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$2.4M–$3.1M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- RENPHO40% - Withings36% - InBody20% - GE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +18.4% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/withings-body-smart-scale/trend)
## **Top withings body smart scale search terms**
- **withings body scan**90K/yr-10.1%2.9% conv. - **inbody h40**11K/yr+402.4%3.6% conv. - **renpho morphoscan nova**10K/yr+144.3%6.2% conv. - **withings body scan 2**9K/yr+112.9%1.2% conv. - **inbody h30**25K/yr-22.8%1.5% conv. - **inbody dial h30**17K/yr-17.2%1.1% conv. - **renpho morphoscan**13K/yr+40.2%3.5% conv. - **morphoscan nova body composition scale**6K/yr+37.0%5.4% conv. - **renpho body composition scale**10K/yr+24.5%1.8% conv. - **morphoscan smart body scale**11K/yr-7.3%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/withings-body-smart-scale/search-terms)
## **Top withings body smart scale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$208K20%$415K30%$623K40%$831K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★10,100 rev](https://www.amazon.com/dp/B0FJFL8KP4) [2**WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage**Withings**$448.63**3.3★772 rev](https://www.amazon.com/dp/B0C5JP7HN7) [3**WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black**Withings**$341.65**4.2★8,902 rev](https://www.amazon.com/dp/B0CZTL6Q5G) [4**RENPHO Smart Scale for Body Weight Body Composition Scale with Handle FSA&HSA Eligible 8-Electrode Digital Bathroom Scale with BMI Body Fat Muscle Mass MorphoScan Base**RENPHO**$135.74**4.4★3,395 rev](https://www.amazon.com/dp/B0F18PQH6N) [5**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)**InBody**$480.96**3.9★36 rev](https://www.amazon.com/dp/B0GWCPDZT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)**InBody**$480.96**36 rev3mo ago](https://www.amazon.com/dp/B0GWCPDZT1) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)**InBody**$484.94**36 rev3mo ago](https://www.amazon.com/dp/B0GWC91K78) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)**InBody**$483.29**36 rev3mo ago](https://www.amazon.com/dp/B0GWCCSVJ8) [**InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black**InBody**$352.23**9 rev3mo ago](https://www.amazon.com/dp/B0GWCJPBDF) [**GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black**GE**$107.50**1,103 rev8mo ago](https://www.amazon.com/dp/B0G1YVWXL5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)**InBody**$483.29**3.9★**▲ 208%**](https://www.amazon.com/dp/B0GWCCSVJ8) [**InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black**InBody**$352.23**3.8★**▲ 202%**](https://www.amazon.com/dp/B0GWCJPBDF) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)**InBody**$480.96**3.9★**▲ 197%**](https://www.amazon.com/dp/B0GWCPDZT1) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)**InBody**$484.94**3.9★**▲ 197%**](https://www.amazon.com/dp/B0GWC91K78) [**WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black**Withings**$341.65**4.2★**▲ 184%**](https://www.amazon.com/dp/B0CZTL6Q5G)
**~~View all trending →~~**
## **What buyers say about withings body smart scale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Health Monitoring**16%
*“Great way to track health”*
**Ease Of Use**13%
*“Easy to read”*
**Accuracy-Overall**11%
*“Super accurate”*
**Value For Money**8%
*“Best Value”*
**Quality-Overall**8%
*“Excellent product”*
**Assembly/Installation**5%
*“Setup was quick”*
**Advertised Vs Actual Product**5%
*“Worked as advertised”*
**Weight Loss**4%
*“Very helpful for weight loss tracking”*
**Efficiency**3%
*“Cool when it works”*
**Design-Overall**2%
*“Sleek appearance”*
### **What buyers complain about **
**Measurement/Reading Accuracy**28%
*“The readings were inaccurate”*
**Value For Money**8%
*“This was expensive”*
**Durability**7%
*“Broke”*
**Accuracy-Overall**6%
*“I don't trust it's accuracy”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Software/Application**5%
*“the app says Error”*
**Connectivity-Overall**5%
*“Does not connect”*
**Ease Of Use**5%
*“Not user friendly”*
**Quality-Overall**4%
*“Absolute garbage”*
**Weight Loss**3%
*“it doesnt recognize my 117 pound weight loss”*
### **Top return reasons **
**Measurement/Reading Accuracy**35%
**Functionality-Overall**13%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Connectivity-Overall**7%
**Accuracy-Overall**6%
**Software/Application**4%
**Ease Of Use**2%
**Display-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is withings body smart scale profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the withings body smart scale niche?**
- 4 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in withings body smart scale?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Value For Money, Durability. The return rate is 4.8%.
- **When does demand for withings body smart scale peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the withings body smart scale niche?**
- Listings span $87.10–$484.94; the average listing price is $305.88 (sweet spot $15–$100). The average incumbent carries 5,754 reviews — the moat a new listing must climb.
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