---
title: "Withings Body Comp — $336K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/withings-body-comp"
last_updated: "2026-08-09T11:12:54.007Z"
locale: en
meta:
description: "Niche score 39/100 · $336K/yr market · 21K searches/yr · $229.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $336K/yr market · 21K searches/yr · $229.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Withings Body Comp — $336K/yr Amazon US Niche (2026) - Flapen"
---
# **withings body comp**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 54Conversion 75Competition 0Returns 23Price range 0Avg price 42Brand share 0Review moat 21Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$336K**
$336K/yr · 21K searches
**Avg price**
**Okay****$229.99**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****10,617**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$108.57–$448.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, withings body comp is a $336K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **withings body comp market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$287K–$345K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Withings92% - RENPHO8%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +26.5% search growth over the last 90 days.
600400Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/withings-body-comp/trend)
## **Top withings body comp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$67K40%$134K60%$201K80%$269K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple**Withings**$193.85**3.9★1,339 rev](https://www.amazon.com/dp/B0C34ZWCXH) [2**WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale**Withings**$108.57**4.3★39,535 rev](https://www.amazon.com/dp/B0C3JNJPZ7) [3**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★10,100 rev](https://www.amazon.com/dp/B0FJFL8KP4) [4**WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth**Withings**$207.79**3.9★1,339 rev](https://www.amazon.com/dp/B0C3JX25MK) [5**WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage**Withings**$448.63**3.3★772 rev](https://www.amazon.com/dp/B0C5JP7HN7)
### **Newest**
by launch date
[**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**10,100 rev9mo ago](https://www.amazon.com/dp/B0FJFL8KP4) [**WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage**Withings**$448.63**772 rev2y ago](https://www.amazon.com/dp/B0C5JP7HN7) [**WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple**Withings**$193.85**1,339 rev3y ago](https://www.amazon.com/dp/B0C34ZWCXH) [**WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale**Withings**$108.57**39,535 rev3y ago](https://www.amazon.com/dp/B0C3JNJPZ7) [**WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth**Withings**$207.79**1,339 rev3y ago](https://www.amazon.com/dp/B0C3JX25MK)
### **Trending**
90-day click momentum
[**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★**▲ 69%**](https://www.amazon.com/dp/B0FJFL8KP4) [**WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth**Withings**$207.79**3.9★**— 1%**](https://www.amazon.com/dp/B0C3JX25MK) [**WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple**Withings**$193.85**3.9★**— 2%**](https://www.amazon.com/dp/B0C34ZWCXH) [**WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage**Withings**$448.63**3.3★**— 7%**](https://www.amazon.com/dp/B0C5JP7HN7) [**WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale**Withings**$108.57**4.3★**▼ 16%**](https://www.amazon.com/dp/B0C3JNJPZ7)
## **What buyers say about withings body comp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Easy to use”*
**Quality-Overall**11%
*“Premium quality”*
**Value For Money**7%
*“Well worth it”*
**Advertised Vs Actual Product**6%
*“Worked as advertised”*
**Health Monitoring**5%
*“Very useful item for health tracking”*
**Assembly/Installation**5%
*“Setup was fast”*
**Efficiency**4%
*“Performs well”*
**Measurement/Reading Accuracy**4%
*“great scale with lots of potential”*
**Connectivity-Overall**3%
*“I haven't had any connectivity issues”*
**Design-Overall**3%
*“Design is impressive”*
### **What buyers complain about **
**Measurement/Reading Accuracy**29%
*“accuracy is questionable”*
**Value For Money**10%
*“Not worth the money”*
**Ease Of Use**7%
*“Not user friendly”*
**Connectivity-Overall**7%
*“Bluetooth may or may not connect”*
**Functionality-Overall**7%
*“Barely works and is extremely frustrating to use”*
**Quality-Overall**5%
*“Poor quality”*
**Durability**5%
*“died after 2 yrs when warranty expired”*
**Software/Application**4%
*“Terrible app”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Assembly/Installation**3%
*“did not set up properly”*
### **Top return reasons **
**Measurement/Reading Accuracy**34%
**Functionality-Overall**13%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**8%
**Software/Application**4%
**Ease Of Use**3%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is withings body comp profitable to sell on Amazon United States?**
- The niche generates $336K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the withings body comp niche?**
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in withings body comp?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Value For Money, Ease Of Use. The return rate is 5.6% — above our launch gate.
- **When does demand for withings body comp peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the withings body comp niche?**
- Listings span $108.57–$448.63; the average listing price is $229.99 (sweet spot $15–$100). The average incumbent carries 10,617 reviews — the moat a new listing must climb.
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