---
title: "Witchcraft Supplies — $343K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/witchcraft-supplies"
last_updated: "2026-08-09T11:00:27.386Z"
locale: en
meta:
description: "Niche score 53/100 · $343K/yr market · 1.4M searches/yr · $25.09 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $343K/yr market · 1.4M searches/yr · $25.09 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Witchcraft Supplies — $343K/yr Amazon US Niche (2026) - Flapen"
---
# **witchcraft supplies**
**Worth a look**
Shows a sweet-spot price point ($25.09 avg), but weak search conversion (1.0%) keeps it on the watch list.
Market size 53Growth 24Conversion 12Competition 72Returns 93Price range 69Avg price 95Brand share 71Review moat 49Quality gap 25
**Avg price**
**Incredible****$25.09**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.01–$129.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$343K**
$343K/yr · 1.4M searches
**Review moat**
**Okay****1,608.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, witchcraft supplies is a $343K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **witchcraft supplies market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$502K–$627K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#628**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**63%**
Top 20: 92%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**33%**
- Wyspell18% - SHYSHINY16% - TigeJoy12% - LAVEVE10% - New Age Imports, Inc.6% - YOROXRG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/witchcraft-supplies/trend)
## **Top witchcraft supplies search terms**
- **witchcraft supplies**574K/yr+4.8%0.9% conv. - **altar supplies**87K/yr+2.9%0.4% conv. - **wiccan supplies and tools**87K/yr-10.1%0.9% conv. - **witchcraft kit**82K/yr-13.2%1.5% conv. - **witchy stuff**77K/yr+22.3%0.1% conv. - **witch stuff**75K/yr+4.1%0.3% conv. - **witch kit**67K/yr-4.6%1.6% conv. - **witch supplies**56K/yr+26.4%0.7% conv. - **spell**55K/yr-56.6%0.1% conv. - **alter decor**35K/yr-6.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/witchcraft-supplies/search-terms)
## **Top witchcraft supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$21K9%$31K12%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TigeJoy Witchcraft Supplies Witch Stuff Spell Kit 60PCS Wiccan Tools Include Herb Crystal Candle Amethyst Altar Bowl Witch Bell Witch Gift Wiccan Starter Kit Altar Supplies Pagan Decor**TigeJoy**$26.40**4.7★2,477 rev](https://www.amazon.com/dp/B0CB3B98KJ) [2**Witchcraft Supplies Kit for Spells 56 PCS Witch Box Include Dried Herb Crystal Candles Amethyst Cluster Parchment Wiccan Supplies and Tools Beginner Witchcraft Kit Witch Stuff for Pagan Rituals**LAVEVE**$21.04**4.7★2,071 rev](https://www.amazon.com/dp/B0CB7Q6QWR) [3**Wyspell Large Witchcraft Kit 77 PCS - Witch Altar Spell Set - Wiccan Supplies & Tools - Witchy Gifts for Beginners: Spell Candles Dried Herbs Crystals Stones Cloth Pendulum Bowl & Spoon**Wyspell**$37.72**4.7★5,152 rev](https://www.amazon.com/dp/B0BYDLPQW4) [4**SHYSHINY Witchcraft Supplies Kit 150Pack Wiccan Supplies and Tools Witchy Gifts for Beginners Dried Herbs Crystals Candles Green Witch Altar Starter Spell**SHYSHINY**$58.11**4.7★1,231 rev](https://www.amazon.com/dp/B09YZ2418J) [5**Wyspell Witchcraft Supplies Kit - 54PCS - Witch Kit for Altar: Spell Candles Dried Herbs Healing Crystals in Jars - Wiccan Supplies & Tools - Witchy Gifts for Beginners**Wyspell**$25.43**4.7★5,152 rev](https://www.amazon.com/dp/B09G74PT1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women**FLgengmh**$42.88**28 rev3mo ago](https://www.amazon.com/dp/B0GTLSCTSH) [**Witchcraft Kit with 30 Herbs Complete Wiccan Starter Set with Spell GuideBook Feather Pen Parchment Paper & Spoon | All-in-One Ritual Supplies for Spells Altar & Spiritual Witchy Gifts**FlyweightZ**$29.48**41 rev7mo ago](https://www.amazon.com/dp/B0G2LS6LR4) [**Sukh Dried Herbs Kit - Dried Botanicals Bulk 14 Bags Natural Dry Flowers and Herbs for Soap Candle Perfume Bath Bombs Resin Jewelry Making Supplies Fragrance Sachet DIY and Witchcraft**Sukh**$8.56**280 rev1y ago](https://www.amazon.com/dp/B0DX6ZZDXJ) [**30 Pack Witchcraft Supplies Herbs Dried Herbs and Flowers Bottles Kit for Witch Beginner Wiccan Wicca Altar Supplies Magic Spell Candle and Soap Making with Witchy Spoon Bell and More**FLgengmh**$26.35**368 rev1y ago](https://www.amazon.com/dp/B0DSZJCX6D) [**MACUSOO Incense Holder Wooden Incense Holder for Sticks with 20 Incense Sticks Anti-ash Incense Burner with Glass Ash Catcher for Meditation Yoga Spa Gift Home Decor**MACUSOO**$8.93**1,442 rev1y ago](https://www.amazon.com/dp/B0DMKNJZ8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women**FLgengmh**$42.88**4.5★**▲ 361%**](https://www.amazon.com/dp/B0GTLSCTSH) [**Jeasona Womens Witch Socks Witchy Gifts for Women Halloween gifts for Women Mom Teenage Girl**Jeasona**$12.79**4.8★**▲ 282%**](https://www.amazon.com/dp/B0DLWD735F) [**Witchcraft Kit with 30 Herbs Complete Wiccan Starter Set with Spell GuideBook Feather Pen Parchment Paper & Spoon | All-in-One Ritual Supplies for Spells Altar & Spiritual Witchy Gifts**FlyweightZ**$29.48**4.8★**▲ 259%**](https://www.amazon.com/dp/B0G2LS6LR4) [**MACUSOO Incense Holder Wooden Incense Holder for Sticks with 20 Incense Sticks Anti-ash Incense Burner with Glass Ash Catcher for Meditation Yoga Spa Gift Home Decor**MACUSOO**$8.93**4.6★**▲ 124%**](https://www.amazon.com/dp/B0DMKNJZ8P) [**Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women**Nuenen**$23.74**4.5★**▲ 88%**](https://www.amazon.com/dp/B09V12D9W7)
**~~View all trending →~~**
## **What buyers say about witchcraft supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good variety”*
**Value For Money**11%
*“Great Value”*
**Advertised Vs Actual Product**9%
*“As Described”*
**Gifting Purpose**7%
*“Great Gift”*
**Size-Overall**5%
*“perfect size”*
**Smell**4%
*“They smell fresh”*
**Ease Of Use**4%
*“Easy to use”*
**Color**4%
*“Colors are vibrant”*
**Design-Overall**3%
*“Clever design”*
**Brightness/Shine/Glow**2%
*“These are bright colors”*
### **What buyers complain about **
**Size-Overall**37%
*“Bottles are small”*
**Quality-Overall**7%
*“Poor quality”*
**Color**5%
*“Hideous colors”*
**Smell**5%
*“unfortunately they held NO FRAGRANCE WHATSOEVER”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Wood Quality**3%
*“The cup didnt even fit in the wood right”*
**Ease Of Use**2%
*“I can't use it”*
**Material Quality**2%
*“Metal of spoon, unknown material”*
**Flammable**1%
*“Very good burning just the only things that are a little bit of a problem is if it gets hit with a little bit of air it smokes a lot”*
**Flavor**1%
*“The flavor profile is different”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Functionality-Overall**3%
**Value For Money**2%
**Wood Quality**2%
**Material Quality**2%
**Color**1%
**Smell**1%
## **Common questions**
- **Is witchcraft supplies profitable to sell on Amazon United States?**
- The niche generates $343K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the witchcraft supplies niche?**
- 32 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in witchcraft supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.1%.
- **When does demand for witchcraft supplies peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the witchcraft supplies niche?**
- Listings span $7.01–$129.82; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.
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