---
title: "Trend — wintergreen essential oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wintergreen-essential-oil/trend"
last_updated: "2026-08-06T19:59:06.021Z"
locale: en
meta:
  description: "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wintergreen essential oil - Flapen"
---

# **wintergreen essential oil**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 31Conversion 91Competition 42Returns 95Price range 76Avg price 81Brand share 68Review moat 90Quality gap 27

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****194.53**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.40–$48.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$142K**

$142K/yr · 75K searches

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend