---
title: "Trend — wine box - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wine-box/trend"
last_updated: "2026-08-09T12:58:03.902Z"
locale: en
meta:
  description: "Niche score 68/100 · $621K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $621K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wine box - Flapen"
---

# **wine box**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 22Conversion 72Competition 94Returns 81Price range 86Avg price 90Brand share 70Review moat 83Quality gap 53

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.37–$97.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****332.17**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$621K**

$621K/yr · 450K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

## Trend