---
title: "Wilde Protein Chips Chicken and Waffles — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wilde-protein-chips-chicken-and-waffles"
last_updated: "2026-08-09T16:46:58.190Z"
locale: en
meta:
description: "Niche score 42/100 · $23K/yr market · 22K searches/yr · $20.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $23K/yr market · 22K searches/yr · $20.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wilde Protein Chips Chicken and Waffles — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **wilde protein chips chicken and waffles**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 29Conversion 60Competition 6Returns 100Price range 69Avg price 88Brand share 8Review moat 74Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****543.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.12–$34.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$23K**
$23K/yr · 22K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, wilde protein chips chicken and waffles is a $23K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wilde protein chips chicken and waffles market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Wilde Chips65% - WILDE SNACKS20% - MFEESYOB5% - GROVE4% - Wilde Brands4% - KD Chocolates3%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +2.8% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 100.2×
[**Open Trend **](https://flapen.com/research/us/health-household/wilde-protein-chips-chicken-and-waffles/trend)
## **Top wilde protein chips chicken and waffles search terms**
- **wilde protein chips chicken and waffles**9K/yr+1.6%8.6% conv. - **wilde chicken and waffle chips**7K/yr-1.6%8.4% conv. - **chicken and waffle protein chips**4K/yr-3.7%10.1% conv. - **chicken and waffle chips**2K/yr+48.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/wilde-protein-chips-chicken-and-waffles/search-terms)
## **Top wilde protein chips chicken and waffles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$7K45%$10K60%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$34.42**4.4★333 rev](https://www.amazon.com/dp/B0F3DPZ3QP) [2**CHIP CHKN & WAFFLE**WILDE SNACKS**$6.12**3.4★108 rev](https://www.amazon.com/dp/B0D82CRWQP) [3**WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$32.61**4.1★3,206 rev](https://www.amazon.com/dp/B0B9WDZ7K9) [4**WILDE BRANDS Chicken Chips Chicken and Waffles 4 OZ**MFEESYOB**$10.28**4.5★28 rev](https://www.amazon.com/dp/B0BFKD4728) [5**Wilde Protein Chips 2 Pack Wilde Snacks Chips Protein & Waffle Protein Snacks for Adults Healthy Chips and Keto Chips Protein Snack Alternative to Popcorners Masa Chips Kale Chips with Plastic a Random Item**GROVE**$12.63**5.0★2 rev](https://www.amazon.com/dp/B0GV8YX9H3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilde Protein Chips 2 Pack Wilde Snacks Chips Protein & Waffle Protein Snacks for Adults Healthy Chips and Keto Chips Protein Snack Alternative to Popcorners Masa Chips Kale Chips with Plastic a Random Item**GROVE**$12.63**2 rev3mo ago](https://www.amazon.com/dp/B0GV8YX9H3) [**WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$34.42**333 rev1y ago](https://www.amazon.com/dp/B0F3DPZ3QP) [**Protein Chips - Chicken Waffles - 4ct 5.36OZ GLUTEN FREE chips**KD Chocolates**$19.73**11 rev1y ago](https://www.amazon.com/dp/B0DWSTCDV5) [**CHIP CHKN & WAFFLE**WILDE SNACKS**$6.12**108 rev2y ago](https://www.amazon.com/dp/B0D82CRWQP) [**Wilde Brands Protein Chips Chicken & Waffles 8 Bags 1.34 oz (38 g) Each**Wilde Brands**$25.18**115 rev2y ago](https://www.amazon.com/dp/B0CVYN1C4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilde Protein Chips 2 Pack Wilde Snacks Chips Protein & Waffle Protein Snacks for Adults Healthy Chips and Keto Chips Protein Snack Alternative to Popcorners Masa Chips Kale Chips with Plastic a Random Item**GROVE**$12.63**5.0★**▲ 307%**](https://www.amazon.com/dp/B0GV8YX9H3) [**WILDE BRANDS Chicken Chips Chicken and Waffles 4 OZ**MFEESYOB**$10.28**4.5★**▲ 90%**](https://www.amazon.com/dp/B0BFKD4728) [**WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$34.42**4.4★**— 2%**](https://www.amazon.com/dp/B0F3DPZ3QP) [**CHIP CHKN & WAFFLE**WILDE SNACKS**$6.12**3.4★**— 5%**](https://www.amazon.com/dp/B0D82CRWQP) [**WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12**Wilde Chips**$32.61**4.1★**— 9%**](https://www.amazon.com/dp/B0B9WDZ7K9)
**~~View all trending →~~**
## **What buyers say about wilde protein chips chicken and waffles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious chips”*
**Flavor**18%
*“Fantastic flavor”*
**Nutritional Content**17%
*“Great Nutritional Value”*
**Crispiness**6%
*“They are crisp”*
**Health Benefits-Overall**5%
*“Always a good choice for snacks”*
**Value For Money**2%
*“Definitely worth the price”*
**Quality-Overall**2%
*“We are so grateful that there are manufacturers making quality food for people with health issues”*
**Salt Content**1%
*“They have just the right amount of flavor and salt”*
**Advertised Vs Actual Product**1%
*“Been advertising for y'all”*
**Sweetness**1%
*“At first taste, it really tastes like sweet chicken and waffles”*
### **What buyers complain about **
**Taste-Overall**29%
*“AWFUL TASTE”*
**Flavor**7%
*“Chicken flavored chips”*
**Value For Money**7%
*“WAY OVERPRICED”*
**Texture/Consistency-Overall**6%
*“Gross”*
**Moist/Dry**4%
*“Leaves a dry”*
**Nutritional Content**3%
*“High in fats also”*
**Salt Content**3%
*“It was not salty”*
**Size-Overall**2%
*“Tiny”*
**Spiciness**2%
*“The buffalo flavor is quite spicy”*
**Sweetness**2%
*“A little too sweet for me”*
### **Top return reasons **
**Taste-Overall**42%
**Ingredients-Overall**8%
**Size-Overall**8%
**Smell**8%
**Flavor**6%
**Contamination**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Spiciness**4%
## **Common questions**
- **Is wilde protein chips chicken and waffles profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wilde protein chips chicken and waffles niche?**
- 6 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in wilde protein chips chicken and waffles?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for wilde protein chips chicken and waffles peak?**
- Demand peaks in Jul–Aug; the busiest month runs 100.2× the quietest.
- **What does it cost to enter the wilde protein chips chicken and waffles niche?**
- Listings span $6.12–$34.42; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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