---
title: "Wild Yam — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wild-yam"
last_updated: "2026-08-09T16:19:35.846Z"
locale: en
meta:
description: "Niche score 60/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wild Yam — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **wild yam**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 21Conversion 65Competition 61Returns 96Price range 85Avg price 92Brand share 82Review moat 67Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.78–$67.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****835.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$211K**
$211K/yr · 167K searches
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wild yam is a $211K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wild yam market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$217K–$271K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#2,350**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**53%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**42%**
- Carlyle14% - Nature's Way14% - Clean Nutraceuticals8% - Four Elements 4E8% - Herb To Body7% - Nutricost6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
5K4KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/wild-yam/trend)
## **Top wild yam search terms**
- **wild yam**92K/yr-10.0%5.3% conv. - **wild yam root**39K/yr+0.5%6.0% conv. - **ame salvaje para la menopausia**7K/yr-19.0%2.2% conv. - **mexican wild yam**4K/yr+20.6%3.1% conv. - **wild yam extract**5K/yr-5.3%4.0% conv. - **organic wild yam**4K/yr+0.4%5.3% conv. - **wild yams**3K/yr+8.8%3.7% conv. - **yam root**3K/yr-13.1%6.4% conv. - **wild yam root organic**3K/yr-23.3%6.4% conv. - **ame salvaje**3K/yr+0.4%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/wild-yam/search-terms)
## **Top wild yam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlyle Wild Yam Root Capsules | 200 Count | Traditional Herbal Extract | Non-GMO Gluten Free**Carlyle**$10.10**4.6★1,010 rev](https://www.amazon.com/dp/B09H8P24J9) [2**Natures Way Wild Yam Root Capsules Womens Traditional Health Support* 700 mg per 2-Capsule Serving Non-GMO Project Verified 100 Vegan Capsules (Packaging May Vary)**Nature's Way**$7.96**4.6★4,416 rev](https://www.amazon.com/dp/B0009EXLYY) [3**Four Elements 4E Wild Yam Balancing Cream 2 OZ - 1st Place Winner at the 2023 International Herb Symposium for Creams and Salves! Proudly Farmed Crafted and Packaged in WI USA.**Four Elements 4E**$23.81**4.4★2,026 rev](https://www.amazon.com/dp/B018IZ55BM) [4**Clean Nutra Wild Yam Root Capsules with Red Clover Black Cohosh Evening Primrose Oil Chasteberry Dong Quai DIM Ashwagandha Grape Seed Extract Milk Thistle Lemon Balm and more Hormone Balance For Women**Clean Nutraceuticals**$28.52**4.5★669 rev](https://www.amazon.com/dp/B0D3Y4FSHZ) [5**Herb To Body Wild Yam Root Cut & Sifted 4 oz Wildcrafted Dioscorea Villosa for Herbal Tea Relaxation Support and Traditional Uses**Herb To Body**$12.99**4.8★94 rev](https://www.amazon.com/dp/B0CQPGRRKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Wild Yam Cream for Women Inspired by Barbara ONeill Herbal Comfort with Chaste Berry & Marshmallow Root 1.7 oz**NATURALLY LINDA**$44.44**57 rev8mo ago](https://www.amazon.com/dp/B0FXBXN8JZ) [**Nutricost Wild Yam Root 120 Capsules for 120 Servings Per Bottle - Vegan Wild Yam Root Extract Supplement Gluten-Free GMO-Free**Nutricost**$9.43**82 rev1y ago](https://www.amazon.com/dp/B0FH314FSQ) [**FITO MEDICS Lab | Wild yam | 180 Capsules | Wild yam Root**FITO MEDIC'S**$8.99**38 rev1y ago](https://www.amazon.com/dp/B0FFZPBWDZ) [**Seraphime Wild Yam Cream for Hormone Balance - Gift for Mom - Menopause and PMS Support for Women - Wild Yam Balancing Cream - Hot Flashes Night Sweats Mood Swings Low Energy - Lavender 4oz**Seraphime**$23.36**155 rev1y ago](https://www.amazon.com/dp/B0DY1L89ZS) [**Genesis Wild Yam Root Cream for Women Organic Plant-Based Balancing Cream for Comfort Deep Hydration with Wild Yam Root Chaste Tree Berry & Red Clover Fast-Absorbing Non-Greasy 2 oz**Genesis Holistic Health**$21.15**1,867 rev1y ago](https://www.amazon.com/dp/B0DCLVWKVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Wild Yam Cream for Women Inspired by Barbara ONeill Herbal Comfort with Chaste Berry & Marshmallow Root 1.7 oz**NATURALLY LINDA**$44.44**4.5★**▲ 150%**](https://www.amazon.com/dp/B0FXBXN8JZ) [**Natures Answer Wild Yam Root with Organic Alcohol 2-Fluid Ounces**Nature's Answer**$17.24**4.4★**▲ 113%**](https://www.amazon.com/dp/B000EQ63SI) [**Seraphime Wild Yam Cream for Hormone Balance - Gift for Mom - Menopause and PMS Support for Women - Wild Yam Balancing Cream - Hot Flashes Night Sweats Mood Swings Low Energy - Lavender 4oz**Seraphime**$23.36**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DY1L89ZS) [**Herb To Body Wild Yam Root Cut & Sifted 4 oz Wildcrafted Dioscorea Villosa for Herbal Tea Relaxation Support and Traditional Uses**Herb To Body**$12.99**4.8★**▲ 92%**](https://www.amazon.com/dp/B0CQPGRRKF) [**Genesis Wild Yam Root Cream for Women Organic Plant-Based Balancing Cream for Comfort Deep Hydration with Wild Yam Root Chaste Tree Berry & Red Clover Fast-Absorbing Non-Greasy 2 oz**Genesis Holistic Health**$21.15**4.2★**▲ 43%**](https://www.amazon.com/dp/B0DCLVWKVT)
**~~View all trending →~~**
## **What buyers say about wild yam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“It is well made and hand crafted and I really appreciate that”*
**Smell**14%
*“Scent is really light”*
**Efficiency**10%
*“Effective”*
**Menstrual Issues**5%
*“Great alternative for menopause”*
**Value For Money**5%
*“the price is reasonable”*
**Sleep Quality**4%
*“Makes for a great night of sleep”*
**Hormonal Balance**3%
*“I was very optimistic that this cream would help regulate my hormones”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Ease of use”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Didnt work”*
**Smell**10%
*“has a strong, unpleasant smell”*
**Side Effects**7%
*“Made me sick”*
**Value For Money**4%
*“they are costly :-”*
**Allergies**4%
*“I have developed an allergic reaction to it only in the spots I was rubbing into my skin”*
**Durability**3%
*“bearable & they don't last near as long”*
**Oily/Greasy**3%
*“Very greasy”*
**Size-Overall**3%
*“The tablets are not large”*
**Adhesion/Stickiness**2%
*“Definitely sticky”*
**Thickness**2%
*“It's a thick cream”*
### **Top return reasons **
**Functionality-Overall**22%
**Advertised Vs Actual Product**19%
**Smell**18%
**Leak-Proof**7%
**Ingredients-Overall**5%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Side Effects**2%
**Product Condition**2%
## **Common questions**
- **Is wild yam profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the wild yam niche?**
- 25 brands and 43 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in wild yam?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.8%.
- **When does demand for wild yam peak?**
- Demand peaks in Mar; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the wild yam niche?**
- Listings span $7.78–$67.35; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.
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