---
title: "Wild Oregano Oil — $434K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wild-oregano-oil"
last_updated: "2026-08-09T10:15:00.822Z"
locale: en
meta:
description: "Niche score 48/100 · $434K/yr market · 224K searches/yr · $26.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $434K/yr market · 224K searches/yr · $26.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wild Oregano Oil — $434K/yr Amazon US Niche (2026) - Flapen"
---
# **wild oregano oil**
**Skip it**
Soft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 13Conversion 76Competition 31Returns 100Price range 82Avg price 95Brand share 26Review moat 24Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.07–$45.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$434K**
$434K/yr · 224K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,549.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wild oregano oil is a $434K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wild oregano oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$538K–$673K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**591**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 98%
**Open market**
**9%**
- NORTH AMERICAN HERB & SPICE70% - NEW ROOTS HERBAL10% - flasture5% - Piping Rock3% - Garden of Life2% - Island Nutrition2% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/wild-oregano-oil/trend)
## **Top wild oregano oil search terms**
- **wild oregano oil**58K/yr-33.4%5.0% conv. - **oreganol**46K/yr-27.3%9.4% conv. - **wild oil of oregano**19K/yr-12.0%3.5% conv. - **oil of wild oregano**14K/yr-4.2%5.8% conv. - **north american herb and spice oregano oil**12K/yr-34.8%7.2% conv. - **oreganol oil of wild oregano**11K/yr-36.2%12.1% conv. - **oil of wild oregano oreganol**6K/yr+18.5%3.8% conv. - **oreganol p73**9K/yr-29.7%7.1% conv. - **wild oil of oregano drops**5K/yr+47.9%0.7% conv. - **wild oregano**6K/yr-23.1%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/wild-oregano-oil/search-terms)
## **Top wild oregano oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$43K15%$65K20%$87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NORTH AMERICAN HERB & SPICE Oreganol - 1 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 432 Servings**NORTH AMERICAN HERB & SPICE**$35.92**4.7★9,218 rev](https://www.amazon.com/dp/B0019LWTQW) [2**NORTH AMERICAN HERB & SPICE Oreganol P73 120 Softgels - Immune System Support - Unprocessed Vegan Friendly Wild Oregano - Mediterranean Source - Non-GMO - 120 Servings**NORTH AMERICAN HERB & SPICE**$36.90**4.7★3,782 rev](https://www.amazon.com/dp/B077YCHC7N) [3**NORTH AMERICAN HERB & SPICE Oreganol - 0.45 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 194 Servings**NORTH AMERICAN HERB & SPICE**$25.29**4.7★9,218 rev](https://www.amazon.com/dp/B00012NJ4G) [4**NEW ROOTS HERBAL | Wild Oregano Oil Drops - (547 Servings) | Oil of Oregano Extract with 93% Carvacrol (1 fl oz) Non-GMO**NEW ROOTS HERBAL**$21.35**4.5★1,160 rev](https://www.amazon.com/dp/B08W2BFQ4Z) [5**NORTH AMERICAN HERB & SPICE Super Strength Oreganol - 1 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 432 Servings**NORTH AMERICAN HERB & SPICE**$42.57**4.8★3,116 rev](https://www.amazon.com/dp/B003QB7E5O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels**Resilia Oil Of Oregano**$28.23**11,500 rev8mo ago](https://www.amazon.com/dp/B0FZC2FVKW) [**PURETREX Wild Oil of Oregano with Black Seed Oil 300 Softgels Oregano Oil Supplement with Turmeric Ginger Olive Leaf MCT Oil & Black Pepper Extract Vegan Non GMO Made in UK**PURETREX**$44.46**193 rev9mo ago](https://www.amazon.com/dp/B0FVY3L6CQ) [**Wave Drops Wild Oregano Oil with Black Seed 80%+ Carvacrol Pure & Undiluted 0.34 fl oz Liquid Drops | GMP Certified**Wave Drops**$9.07**90 rev1y ago](https://www.amazon.com/dp/B0DXQSS5NW) [**Oil of Oregano Softgels 6000mg 2 in 1 Formulated with Black Seed Oil 200mg Immune Support Oregano Oil Capsules Organic Natural Defense Supplement Non-GMO Easy to Swallow 240 Softgels**flasture**$23.11**3,000 rev1y ago](https://www.amazon.com/dp/B0DNFYD574) [**Oil of Oregano Softgels 6000mg 120 Count | 2 in 1 Formulated with Black Seed Oil 200mg Oregano Oil Capsules High Carvacrol & Thymoquinone for Immune Support | Non-GMO Gluten-Free**flasture**$13.86**3,000 rev1y ago](https://www.amazon.com/dp/B0DZBB3XMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURETREX Wild Oil of Oregano with Black Seed Oil 300 Softgels Oregano Oil Supplement with Turmeric Ginger Olive Leaf MCT Oil & Black Pepper Extract Vegan Non GMO Made in UK**PURETREX**$44.46**4.3★**▲ 194%**](https://www.amazon.com/dp/B0FVY3L6CQ) [**Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels**Resilia Oil Of Oregano**$28.23**4.3★**▲ 163%**](https://www.amazon.com/dp/B0FZC2FVKW) [**Wave Drops Wild Oregano Oil with Black Seed 80%+ Carvacrol Pure & Undiluted 0.34 fl oz Liquid Drops | GMP Certified**Wave Drops**$9.07**4.3★**▲ 127%**](https://www.amazon.com/dp/B0DXQSS5NW) [**Oil of Oregano Softgels 6000mg 120 Count | 2 in 1 Formulated with Black Seed Oil 200mg Oregano Oil Capsules High Carvacrol & Thymoquinone for Immune Support | Non-GMO Gluten-Free**flasture**$13.86**4.5★**▲ 95%**](https://www.amazon.com/dp/B0DZBB3XMR) [**Oil of Oregano with Black Seed Oil 6000mg Oregano Oil Capsules Organic of Oregano Supplement Capsules Natural Antioxidants Non-GMO Gluten Free 120 Softgels**Onznoz**$12.39**4.5★**▲ 49%**](https://www.amazon.com/dp/B0F9K91Z3G)
**~~View all trending →~~**
## **What buyers say about wild oregano oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent Product with Good Results”*
**Advertised Vs Actual Product**6%
*“As described”*
**Regulates Digestion**5%
*“Excellent for digestive health”*
**Efficiency**5%
*“Works well”*
**Ease Of Chewing/Swallowing**4%
*“Easy to consume”*
**Strength**4%
*“Powerful stuff”*
**Taste-Overall**4%
*“No nasty taste”*
**Value For Money**3%
*“Good buy for the money”*
**Ease Of Use**3%
*“They were convenient for daily use”*
**Soft Feel**2%
*“soft my skin looks”*
### **What buyers complain about **
**Taste-Overall**9%
*“Gross taste”*
**Smell**8%
*“Bad smell”*
**Functionality-Overall**8%
*“Doesnt work as stated”*
**Value For Money**7%
*“Not worth it”*
**Side Effects**7%
*“BAD SIDE EFFECTS”*
**Advertised Vs Actual Product**6%
*“False advertisement”*
**Size-Overall**5%
*“Much smaller”*
**Dosage**5%
*“Low dose”*
**Acid Regulator/Stomach Ache Relief**4%
*“Hard on your stomach”*
**Regulates Digestion**2%
*“Digestive issues”*
### **Top return reasons **
**Functionality-Overall**17%
**Smell**14%
**Value For Money**8%
**Acid Regulator/Stomach Ache Relief**8%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Joint Pain**6%
**Oral Hygiene**3%
**Regulates Digestion**3%
**Heart Health**3%
## **Common questions**
- **Is wild oregano oil profitable to sell on Amazon United States?**
- The niche generates $434K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wild oregano oil niche?**
- 13 brands and 591 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in wild oregano oil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.
- **When does demand for wild oregano oil peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the wild oregano oil niche?**
- Listings span $9.07–$45.07; the average listing price is $26.91 (sweet spot $15–$100). The average incumbent carries 5,550 reviews — the moat a new listing must climb.
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