---
title: "Wicked Wrapping Paper — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wicked-wrapping-paper"
last_updated: "2026-08-09T13:14:47.253Z"
locale: en
meta:
description: "Niche score 34/100 · $83K/yr market · 90K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $83K/yr market · 90K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Wrapping Paper — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked wrapping paper**
**Skip it**
Soft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 84Competition 20Returns 84Price range 0Avg price 33Brand share 29Review moat 90Quality gap 18
**Review moat**
**Great****203.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$83K**
$83K/yr · 90K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-56.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.02–$14.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked wrapping paper is a $83K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked wrapping paper market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#1,016**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**8%**
- RUSPEPA31% - WRAPAHOLIC26% - Pineraap21% - aqwithaj5% - Kavoc5% - LankYavascript4% - Open — no brand owns it (3 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -56.4% search growth over the last 90 days.
9K7KHoliday '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/wicked-wrapping-paper/trend)
## **Top wicked wrapping paper search terms**
- **wicked wrapping paper**61K/yr-58.5%8.1% conv. - **wicked wrapping paper birthday girl**9K/yr-52.1%10.7% conv. - **wicked gift wrap**4K/yr-44.2%4.8% conv. - **wicked christmas wrapping paper**9K/yr-55.2%0.0% conv. - **wicked wrapping paper christmas**6K/yr-83.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/wicked-wrapping-paper/search-terms)
## **Top wicked wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Bow Christmas Wrapping Paper Roll for Girls Mini Roll Pink Green Bow Design with Witch Hat Stars and Make Your Own Magic Gift Wrap for Christmas 17 Inches x 16.4 Feet**RUSPEPA**$11.53**4.5★54 rev](https://www.amazon.com/dp/B0FFGKS7N7) [2**WRAPAHOLIC Witch Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday and Colorful Witch Wrapping Paper for Girls Women Baby Shower Halloween**WRAPAHOLIC**$10.18**4.9★25 rev](https://www.amazon.com/dp/B0FM85GQSK) [3**Pineraap 12 Sheets Witch Wrapping Paper Pink and Green Gift Wrap - Watercolor Bow Crown Witch Hat Broom Print Gift Packing Paper for Girls Women Birthday Princess Themed Party 19.7 x 27.6 Inch**Pineraap**$13.00**4.6★28 rev](https://www.amazon.com/dp/B0FH45R2T1) [4**Pineraap 12 Sheets Pink and Green Wrapping Paper Gradient Gift Wrap Paper Watercolor Gift Packing Paper for Girls Women Witch Themed Birthday Party DIY Crafts 19.7 x 27.6 Inch**Pineraap**$12.52**4.2★12 rev](https://www.amazon.com/dp/B0F7K9W2TM) [5**aqwithaj Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**aqwithaj**$8.08**4.7★68 rev](https://www.amazon.com/dp/B0FCLGHWQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**LankYavascript**$4.02**18 rev3mo ago](https://www.amazon.com/dp/B0GXF8LMYV) [**Kecorax Witch Happy Birthday Gift Bag 14 Pink and Green Birthday Bag for Girl with Wrapping Paper and Greeting Card Movie Themed Gift Bags with Envelope for Witch Themed Party**Kecorax**$6.82**303 rev6mo ago](https://www.amazon.com/dp/B0GDJ1TLJ5) [**WRAPAHOLIC Witch Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Witch Birthday Gift Wrap Crown Bow Wrapping Paper for Girls Women Birthday Baby Shower**WRAPAHOLIC**$9.96**25 rev8mo ago](https://www.amazon.com/dp/B0FYX58MMJ) [**WRAPAHOLIC Witch Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday and Colorful Witch Wrapping Paper for Girls Women Baby Shower Halloween**WRAPAHOLIC**$10.18**25 rev11mo ago](https://www.amazon.com/dp/B0FM85GQSK) [**6 PCS 18 Yards Halloween Witch Grosgrain Ribbons 3/8 Witch Decor Ribbon Pink Green Craft Ribbons for Witch Themed Party Favor Decoration Holiday Halloween Wicked Gift Packaging DIY Supplies**On-Airstore**$9.19**19 rev1y ago](https://www.amazon.com/dp/B0FHKHMZ76)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WRAPAHOLIC Witch Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Witch Birthday Gift Wrap Crown Bow Wrapping Paper for Girls Women Birthday Baby Shower**WRAPAHOLIC**$9.96**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0FYX58MMJ) [**Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**LankYavascript**$4.02**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GXF8LMYV) [**Kecorax Witch Happy Birthday Gift Bag 14 Pink and Green Birthday Bag for Girl with Wrapping Paper and Greeting Card Movie Themed Gift Bags with Envelope for Witch Themed Party**Kecorax**$6.82**4.8★**▲ 409%**](https://www.amazon.com/dp/B0GDJ1TLJ5) [**WRAPAHOLIC Pink Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower Christmas**WRAPAHOLIC**$8.42**4.7★**▲ 208%**](https://www.amazon.com/dp/B0FGD2WZD6) [**WRAPAHOLIC Witch Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday and Colorful Witch Wrapping Paper for Girls Women Baby Shower Halloween**WRAPAHOLIC**$10.18**4.9★**▲ 105%**](https://www.amazon.com/dp/B0FM85GQSK)
**~~View all trending →~~**
## **What buyers say about wicked wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Color**16%
*“The colors are vibrant”*
**Gifting Purpose**8%
*“Cute theme bag for gifts”*
**Brightness/Shine/Glow**6%
*“So shiny”*
**Value For Money**6%
*“Great buy”*
**Size-Overall**6%
*“This one is the PERFECT size”*
**Strength**6%
*“The material feels sturdy”*
**Thickness**4%
*“And its a very thick ply”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As expected”*
### **What buyers complain about **
**Size-Overall**43%
*“short”*
**Thickness**9%
*“Thick”*
**Smell**6%
*“I didn't like the smelly tissue paper it was more like a colorful dryer sheet”*
**Adhesion/Stickiness**6%
*“The tape I used wouldnt stick”*
**Quality-Overall**3%
*“My only complaint”*
**Color Fading/Discoloration**3%
*“Came half discolored”*
**Strength**3%
*“weak, tears easily”*
**Value For Money**3%
*“A bit expensive”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Color**5%
**Quality-Overall**2%
**Functionality-Overall**2%
**Product Condition**1%
**Adhesion/Stickiness**1%
**Material Quality**1%
**Thin**1%
## **Common questions**
- **Is wicked wrapping paper profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the wicked wrapping paper niche?**
- 9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in wicked wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.5%.
- **What does it cost to enter the wicked wrapping paper niche?**
- Listings span $4.02–$14.24; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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