---
title: "Wicked Purse — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wicked-purse"
last_updated: "2026-08-09T11:14:07.334Z"
locale: en
meta:
description: "Niche score 47/100 · $107K/yr market · 50K searches/yr · $13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $107K/yr market · 50K searches/yr · $13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Purse — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked purse**
**Skip it**
Soft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 97Competition 53Returns 62Price range 71Avg price 63Brand share 59Review moat 89Quality gap 19
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****229.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.02–$42.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.60**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$107K**
$107K/yr · 50K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-53.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked purse is a $107K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked purse market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#2,916**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**30%**
- AI ACCESSORY INNOVATIONS25% - Hooqict18% - Kecorax9% - Loveinside7% - aqwithaj5% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -53.8% search growth over the last 90 days.
13K8KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/health-household/wicked-purse/trend)
## **Top wicked purse search terms**
- **wicked gift bag**36K/yr-53.6%9.1% conv. - **wicked gift bags**10K/yr-51.5%6.8% conv. - **wicked birthday bag**4K/yr-59.4%12.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/wicked-purse/search-terms)
## **Top wicked purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wicked Duffle Bag 16 inch Travel Sleepover Weekender Bag for Girls Featuring Galinda & Elphaba Green & Pink**AI ACCESSORY INNOVATIONS**$35.34**4.7★447 rev](https://www.amazon.com/dp/B0F8P9XWRQ) [2**Hooqict Large Pink and Green Gift Bag Witch Birthday Gift Wrap Bag with Handles Tissue Paper Greeting Cards for Girls Friendship Princess Witch Party Favors Movie Theme Birthday Party Supplies**Hooqict**$5.81**4.8★433 rev](https://www.amazon.com/dp/B0G1HGYR49) [3**Loveinside 13 Large Christmas Gift Bag Pink Castle Design with Glitter Bows Witch Hat and Crown Design Gift Bag with Tissue Paper Card & Tag for Christmas Party Holiday 13 x 5 x 10 1 Pcs**Loveinside**$6.94**4.7★82 rev](https://www.amazon.com/dp/B0FS1471BR) [4**aqwithaj Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**aqwithaj**$8.08**4.7★68 rev](https://www.amazon.com/dp/B0FCLGHWQC) [5**Pink and Green Gift Bags with Handles Tissue Paper and Greeting Card Witch Hat Bow Wrapping Paper for Witch Movie Themed Birthday Halloween Party Decorations Supplies**Generic**$8.22**4.7★18 rev](https://www.amazon.com/dp/B0F6N4Z94M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**LankYavascript**$4.02**18 rev3mo ago](https://www.amazon.com/dp/B0GXF8LMYV) [**Kecorax Witch Happy Birthday Gift Bag 14 Pink and Green Birthday Bag for Girl with Wrapping Paper and Greeting Card Movie Themed Gift Bags with Envelope for Witch Themed Party**Kecorax**$6.82**303 rev6mo ago](https://www.amazon.com/dp/B0GDJ1TLJ5) [**bigniuzi Pink and Green Witch Birthday Gift Bag with Tissue Paper and Greeting Card Witch Wrapping Paper for Girls Birthday Party Supplies**bigniuzi**$6.26**2 rev6mo ago](https://www.amazon.com/dp/B0GCZP733H) [**TYMGCHQ Witch Gifts Set for Girls Women BirthdayGift Set with Jewlery Box Waist Pack Key Chain Friendship Beads Bracelets Greeting Card Witch Themed Girls Gift**TYMGCHQ**$16.60**1 rev7mo ago](https://www.amazon.com/dp/B0G6VXH9MX) [**Abilat Witch Birthday Gift Bag with Tissue Paper and Greeting Card Large Pink and Green Musical Witch Crown Gift Wrapping Bag for Movie Theme Birthday Baby Shower Party Decorations Supplies**Abilat**$4.80**65 rev7mo ago](https://www.amazon.com/dp/B0G39PK6J4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TYMGCHQ Witch Gifts Set for Girls Women BirthdayGift Set with Jewlery Box Waist Pack Key Chain Friendship Beads Bracelets Greeting Card Witch Themed Girls Gift**TYMGCHQ**$16.60**5.0★**▲ 500%**](https://www.amazon.com/dp/B0G6VXH9MX) [**Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies**LankYavascript**$4.02**4.8★**▲ 497%**](https://www.amazon.com/dp/B0GXF8LMYV) [**Wicked Duffle Bag 16 inch Travel Sleepover Weekender Bag for Girls Featuring Galinda & Elphaba Green & Pink**AI ACCESSORY INNOVATIONS**$35.34**4.7★**▲ 469%**](https://www.amazon.com/dp/B0F8P9XWRQ) [**Abilat Witch Birthday Gift Bag with Tissue Paper and Greeting Card Large Pink and Green Musical Witch Crown Gift Wrapping Bag for Movie Theme Birthday Baby Shower Party Decorations Supplies**Abilat**$4.80**4.9★**▲ 456%**](https://www.amazon.com/dp/B0G39PK6J4) [**AI ACCESSORY INNOVATIONS Wicked 5 Piece Backpack Set Galinda & Elphaba Flip Sequin Girls School Bag with Front Zip Pocket 2 Side Mesh Pockets Pink & Green**AI ACCESSORY INNOVATIONS**$42.32**4.5★**▲ 427%**](https://www.amazon.com/dp/B0F3WDTH1J)
**~~View all trending →~~**
## **What buyers say about wicked purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Good quality”*
**Strength**11%
*“Sturdy”*
**Size-Overall**10%
*“fit plenty of things”*
**Color**8%
*“Very vibrant colors and good quality”*
**Gifting Purpose**7%
*“Cute gift”*
**Durability**5%
*“Adorable & Durable”*
**Value For Money**4%
*“Great value”*
**Material Quality**3%
*“Great material, not too big ideal for a gift and full of pink and green decor”*
**Advertised Vs Actual Product**2%
*“looks just as advertised”*
**Zipper Quality**1%
*“Zipper quality is good so far”*
### **What buyers complain about **
**Size-Overall**39%
*“Very small”*
**Quality-Overall**14%
*“Poor quality”*
**Moist/Dry**9%
*“Stuck together like they got wet and then dried”*
**Smell**7%
*“They did have a little plastic odor upon first opening”*
**Durability**5%
*“the seems started ripping after 1 month-2 weeks after return window closed”*
**Zipper Quality**5%
*“The zipper broke within 5 hours of using the bag”*
**Value For Money**2%
*“The only negative is the price”*
### **Top return reasons **
**Size-Overall**79%
**Value For Money**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Scratch Resistance**2%
**Design-Overall**2%
**Print Quality**2%
**Zipper Quality**2%
**Material Quality**1%
**Handle Quality**1%
## **Common questions**
- **Is wicked purse profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 24 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wicked purse niche?**
- 19 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in wicked purse?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 2.5%.
- **When does demand for wicked purse peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the wicked purse niche?**
- Listings span $4.02–$42.32; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.
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