---
title: "Wicked Plates — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wicked-plates"
last_updated: "2026-08-09T09:57:16.183Z"
locale: en
meta:
description: "Niche score 48/100 · $61K/yr market · 75K searches/yr · $15.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $61K/yr market · 75K searches/yr · $15.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Plates — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked plates**
**Skip it**
Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 2Conversion 60Competition 77Returns 46Price range 67Avg price 76Brand share 86Review moat 98Quality gap 28
**Review moat**
**Incredible****40**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.14–$29.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 75K searches
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked plates is a $61K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked plates market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$78K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#2,905**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **27.2%**
- **Avg brand age**
- **14 months**
- **Avg seller age**
- **225 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**49%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 86%
**Open market**
**46%**
- party greeting12% - Practice Star11% - Watch Me Fly11% - Cangmyxis9% - MinFyberd6% - Tellingyou5%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -45.4% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/wicked-plates/trend)
## **Top wicked plates search terms**
- **wicked plates**25K/yr-51.4%4.5% conv. - **wicked plates and napkins**18K/yr-45.2%4.8% conv. - **wicked party plates**15K/yr-47.3%4.5% conv. - **wicked birthday plates**11K/yr-44.7%4.3% conv. - **wicked paper plates**7K/yr-15.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/wicked-plates/search-terms)
## **Top wicked plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Witch and Princess Party Tableware Set for 25 Guests Includes 9 and 7 Plates and Napkins Princess & Witch Design Disposable Girl Birthday Party Supplies for Magical Fairy Tale Theme Celebration**Watch Me Fly**$17.26**4.6★38 rev](https://www.amazon.com/dp/B0F9NZXGVR) [2**Cangmyxis 7 Inch Halloween Witch Birthday Plates 40 Count Disposable Pink & Green Themed Party Plates for Wicked Party Decorations Supplies and Witch Themed Birthday Party Favors**Cangmyxis**$8.21**4.6★107 rev](https://www.amazon.com/dp/B0FGW5V7MN) [3**Practice Star 41 PCS Pink and Green Witch Party Decorations Include Pink Plates Green Plates Napkins Tablecloth for Witch Birthday Party Decorations**Practice Star**$16.53**4.6★74 rev](https://www.amazon.com/dp/B0F62DVCRM) [4**Tellingyou 144 Pcs Pink and Green Witch Party Decorations Tableware Movie Themed Birthday Party Supplies Witch Princess Paper Plates Cups Knives Forks Spoons to Serve 24 Guest**Tellingyou**$21.16**4.7★14 rev](https://www.amazon.com/dp/B0F4DLNC9Z) [5**96PCS Witch Plates Napkins Pink Green Wicked Witch Party Paper Plates Wizard Supplies Magical Birthday Disposable Tableware Good & Wicked Witch Napkins Halloween Table Decor Wizard Bachelorette for 24**AsDream**$16.92**4.2★9 rev](https://www.amazon.com/dp/B0GWL9NLY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**96PCS Witch Plates Napkins Pink Green Wicked Witch Party Paper Plates Wizard Supplies Magical Birthday Disposable Tableware Good & Wicked Witch Napkins Halloween Table Decor Wizard Bachelorette for 24**AsDream**$16.92**9 rev3mo ago](https://www.amazon.com/dp/B0GWL9NLY4) [**96 Pcs Pink and Green Witch Party Decorations Include Paper Plates for Dinner Dessert Napkins and Plastic Forks Witch Party Supplies Magical Birthday Tableware Disposable Dinnerware Serves 24 Guests**MinFyberd**$17.37**4 rev5mo ago](https://www.amazon.com/dp/B0GL7M7JDK) [**MinFyberd 96 Pcs Pink and Green Party Decorations Witch and Princess Tableware Set Princess Crown Witch Hat Party Supplies Pink and Green Witches Plates Napkin and Fork for Birthday Severs 24**MinFyberd**$16.14**2 rev6mo ago](https://www.amazon.com/dp/B0GF6M7GPH) [**41pcs Witch Party Decorations Tableware 20 Pink Green Plate 20 Napkins Tablecloth for Pink and Green Witch Party Supplies**JU XIN**$11.58**7 rev7mo ago](https://www.amazon.com/dp/B0G5PLZPNC) [**168Pcs Witch Party Supplies Pink Green Paper Plates Napkins Disposable Tableware for Birthday Party Decorations Serve 24 Guests**Detanpoly**$18.58**51 rev7mo ago](https://www.amazon.com/dp/B0G41RCF8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**96 Pcs Pink and Green Witch Party Decorations Include Paper Plates for Dinner Dessert Napkins and Plastic Forks Witch Party Supplies Magical Birthday Tableware Disposable Dinnerware Serves 24 Guests**MinFyberd**$17.37**5.0★**▲ 559%**](https://www.amazon.com/dp/B0GL7M7JDK) [**96PCS Witch Plates Napkins Pink Green Wicked Witch Party Paper Plates Wizard Supplies Magical Birthday Disposable Tableware Good & Wicked Witch Napkins Halloween Table Decor Wizard Bachelorette for 24**AsDream**$16.92**4.2★**▲ 549%**](https://www.amazon.com/dp/B0GWL9NLY4) [**41pcs Witch Party Decorations Tableware 20 Pink Green Plate 20 Napkins Tablecloth for Pink and Green Witch Party Supplies**JU XIN**$11.58**4.1★**▲ 394%**](https://www.amazon.com/dp/B0G5PLZPNC) [**MinFyberd 96 Pcs Pink and Green Party Decorations Witch and Princess Tableware Set Princess Crown Witch Hat Party Supplies Pink and Green Witches Plates Napkin and Fork for Birthday Severs 24**MinFyberd**$16.14**3.5★**▲ 393%**](https://www.amazon.com/dp/B0GF6M7GPH) [**BOpusail 96Pcs Halloween Green Witch and Princess Pink Crowns Party Tableware Set Party Supplies for Kids Party Serves Guests Disposable Dinnerware Paper Dessert Dinner Plates Napkins Plastic Forks**BOpusail**$9.74**4.8★**▲ 219%**](https://www.amazon.com/dp/B0F3X846J7)
**~~View all trending →~~**
## **What buyers say about wicked plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Decent Set”*
**Color**19%
*“The colors were very bright”*
**Value For Money**8%
*“Good value”*
**Design-Overall**8%
*“Overall the design is cute on them”*
**Strength**8%
*“Decently sturdy, too”*
**Baking**5%
*“Theyre great for serving cake or snacks and appetizers”*
**Fun/Entertainment Experience**5%
*“Cute fun party set”*
**Size-Overall**4%
*“Good size”*
**Collectibles**2%
*“Worked great to have coordinated set for girls bday pary”*
**Assembly/Installation**1%
*“I've never had to waste precious moments putting it together”*
### **What buyers complain about **
**Size-Overall**27%
*“smaller than expected”*
**Strength**13%
*“flimsy”*
**Smell**10%
*“the balloons had a toxic smell”*
**Quality-Overall**8%
*“$17 is too high for the quality”*
**Value For Money**7%
*“Expensive”*
**Thickness**6%
*“i just wish they were thicker plates”*
**Hard Feel**1%
*“The forks are not soft or bendy though”*
### **Top return reasons **
**Size-Overall**59%
**Value For Money**15%
**Color**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Strength**3%
**Smell**2%
**Design-Overall**1%
**Thin**1%
**Product Condition**1%
## **Common questions**
- **Is wicked plates profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wicked plates niche?**
- 25 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in wicked plates?**
- Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 3.3%.
- **When does demand for wicked plates peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the wicked plates niche?**
- Listings span $8.14–$29.03; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.
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