---
title: "Trend — wicked for good - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wicked-for-good/trend"
last_updated: "2026-08-06T19:09:10.101Z"
locale: en
meta:
  description: "Niche score 56/100 · $4.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $4.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wicked for good - Flapen"
---

# **wicked for good**

**Worth a look**

Shows a $4.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 0Conversion 10Competition 76Returns 96Price range 86Avg price 95Brand share 57Review moat 55Quality gap 16

**Market size**

**Incredible****$4.6M**

$4.6M/yr · 22.0M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.17–$102.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,282.76**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-60.7%**

90-day search growth — must beat 0% to launch

## Trend