---
title: "Trend — who gives a crap toilet paper 48 rolls - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/who-gives-a-crap-toilet-paper-48-rolls/trend"
last_updated: "2026-08-09T17:09:38.362Z"
locale: en
meta:
  description: "Niche score 54/100 · $690K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $690K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — who gives a crap toilet paper 48 rolls - Flapen"
---

# **who gives a crap toilet paper 48 rolls**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 68Growth 50Conversion 87Competition 12Returns 99Price range 87Avg price 95Brand share 0Review moat 47Quality gap 48

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.96**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.05–$85.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$690K**

$690K/yr · 188K searches

**Growth**

**Good****+20.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,819.7**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend