---
title: "Reviews — whitening toothpastes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/whitening-toothpastes/reviews"
last_updated: "2026-08-06T20:01:20.947Z"
locale: en
meta:
  description: "Niche score 50/100 · $4.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $4.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — whitening toothpastes - Flapen"
---

# **whitening toothpastes**

**Worth a look**

Shows searches that convert (21.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 97Growth 24Conversion 100Competition 25Returns 99Price range 39Avg price 57Brand share 0Review moat 24Quality gap 21

**Conversion**

**Incredible****21.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$4.9M**

$4.9M/yr · 1.8M searches

**Avg price**

**Good****$12.85**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.03–$21.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,590.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews