---
title: "White Sponge — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/white-sponge"
last_updated: "2026-08-09T09:54:52.295Z"
locale: en
meta:
description: "Niche score 51/100 · $124K/yr market · 70K searches/yr. A deep review moat (7,319 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $124K/yr market · 70K searches/yr. A deep review moat (7,319 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Sponge — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **white sponge**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (7,319 avg reviews) keeps it on the watch list.
Market size 28Growth 27Conversion 98Competition 55Returns 99Price range 53Avg price 38Brand share 53Review moat 23Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.47–$27.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.52**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$124K**
$124K/yr · 70K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,319.04**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white sponge is a $124K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white sponge market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$105K–$132K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**567**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**21%**
- Scotch-Brite35% - Mr. Clean12% - AIDEA12% - YoleShy9% - SmilePowo6% - Vilphel5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/white-sponge/trend)
## **Top white sponge search terms**
- **white sponges**28K/yr+7.6%13.8% conv. - **white sponge**16K/yr+7.6%9.6% conv. - **white sponges kitchen**7K/yr-16.8%12.5% conv. - **scotch brite greener clean sponges**6K/yr-24.2%10.1% conv. - **white kitchen sponges**4K/yr+14.8%11.3% conv. - **white dish sponge**3K/yr+7.4%9.8% conv. - **sponges white**3K/yr+16.1%15.4% conv. - **scotch brite greener clean**3K/yr-20.2%6.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/white-sponge/search-terms)
## **Top white sponge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotch-Brite Greener Clean Non-Scratch Scrub Sponge 6 Pack 6 Units per Case**Scotch-Brite**$7.10**4.7★763 rev](https://www.amazon.com/dp/B0BT3PFPJH) [2**Scotch-Brite Greener Clean Non-Scratch Scrub Sponge Sponge for Washing Dishes Cleaning Kitchen Superior Performance and Made with Sustainable Materials Dishwasher Safe 3 Scrub Sponges**Scotch-Brite**$4.25**4.6★435 rev](https://www.amazon.com/dp/B0BT3VCC7B) [3**YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable**YoleShy**$7.87**4.3★62 rev](https://www.amazon.com/dp/B0FDKM444P) [4**Mr. Clean Magic Eraser Original Cleaning Pads Multi Purpose Cleaner Bathroom Cleaning Supplies All Purpose Cleaner White 6 Count**Mr. Clean**$5.30**4.7★34,604 rev](https://www.amazon.com/dp/B07MF3DY3C) [5**Vilphel 12 Pack Dishwashing Sponges Natural Cellulose Sponges Plant Based Resilient and Reusable Soft Dish Sponges for Washing Dishes DIY Craft Sponge for Fun**Vilphel**$9.11**4.7★698 rev](https://www.amazon.com/dp/B0BRL29HH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct**Mr. Clean**$11.65**733 rev8mo ago](https://www.amazon.com/dp/B0FX5LB87M) [**YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable**YoleShy**$7.87**62 rev1y ago](https://www.amazon.com/dp/B0FDKM444P) [**(50 Pack) Eraser Sponge SmilePowo Maigc Cleaning Sponge Eraser Melamine Sponges in Bulk Boat Eraser Multi Surface Scrubber Foam Cleaning Pads - Bathtub Floor Baseboard Bathroom Wall Cleaner**SmilePowo**$11.18**2,765 rev1y ago](https://www.amazon.com/dp/B0F65YGCVT) [**Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen**ISDGER**$6.76**721 rev1y ago](https://www.amazon.com/dp/B0DS7WGXX5) [**6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite**Spunspon**$4.78**452 rev1y ago](https://www.amazon.com/dp/B0DGF6KCXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct**Mr. Clean**$11.65**4.6★**▲ 287%**](https://www.amazon.com/dp/B0FX5LB87M) [**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**4.5★**▲ 232%**](https://www.amazon.com/dp/B08RFC3VH7) [**Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen**ISDGER**$6.76**4.1★**▲ 200%**](https://www.amazon.com/dp/B0DS7WGXX5) [**6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite**Spunspon**$4.78**4.5★**▲ 99%**](https://www.amazon.com/dp/B0DGF6KCXC) [**10 Pack Biodegradable Natural Kitchen Sponge - Compostable Cellulose and Coconut Walnut Scrubber Sponge - Eco Friendly Sponges for Dishes**AIRNEX**$14.45**4.6★**▲ 41%**](https://www.amazon.com/dp/B0B18QY87T)
**~~View all trending →~~**
## **What buyers say about white sponge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**22%
*“Cleans well”*
**Value For Money**15%
*“Great Deal”*
**Quality-Overall**11%
*“Good quality sponges”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“Effective”*
**Durability**5%
*“It is durable within the time frame”*
**Eco Friendliness**4%
*“Good for the environment”*
**Ease Of Use**3%
*“EASY TO USE”*
**Smell**2%
*“Doesnt have any weird smell too it”*
**Scratch Resistance**2%
*“Scratch Free, Great Product”*
### **What buyers complain about **
**Durability**26%
*“Immediately falls apart”*
**Quality-Overall**10%
*“Bad quality”*
**Ease Of Cleaning**9%
*“Does not clean very well”*
**Size-Overall**6%
*“Too big”*
**Thickness**4%
*“The scrubby pad is too thick”*
**Value For Money**4%
*“which was expensive”*
**Advertised Vs Actual Product**4%
*“This is deceiving”*
**Smell**3%
*“Strong smell”*
**Strength**3%
*“Kind of flimsy”*
**Functionality-Overall**2%
*“Didnt work”*
### **Top return reasons **
**Size-Overall**12%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Functionality-Overall**8%
**Quality-Overall**7%
**Material Quality**6%
**Durability**5%
**Thin**5%
**Wet Cleaning**5%
**Ease Of Cleaning**4%
## **Common questions**
- **Is white sponge profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white sponge niche?**
- 15 brands and 567 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in white sponge?**
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for white sponge peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white sponge niche?**
- Listings span $3.47–$27.77; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 7,319 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)