---
title: "White Petroleum Jelly — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/white-petroleum-jelly"
last_updated: "2026-08-09T17:58:56.267Z"
locale: en
meta:
description: "Niche score 45/100 · $73K/yr market · 75K searches/yr · $11.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $73K/yr market · 75K searches/yr · $11.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Petroleum Jelly — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **white petroleum jelly**
**Skip it**
Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 15Conversion 80Competition 54Returns 98Price range 70Avg price 49Brand share 47Review moat 21Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.43–$42.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,490.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 75K searches
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white petroleum jelly is a $73K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white petroleum jelly market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$71K–$95K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**16%**
- Dynarex26% - Amazon Basics20% - Kendall16% - Vaseline8% - MED PRIDE8% - Vive Care7% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 52.4×
[**Open Trend **](https://flapen.com/research/us/health-household/white-petroleum-jelly/trend)
## **Top white petroleum jelly search terms**
- **white petroleum jelly**23K/yr-7.1%12.0% conv. - **petrolatum**22K/yr-25.2%5.3% conv. - **white petrolatum**18K/yr-26.8%5.9% conv. - **petrolatum ointment**5K/yr-34.8%5.9% conv. - **white petrolatum skin protectant**4K/yr-4.3%13.9% conv. - **white petroleum**3K/yr-11.7%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/white-petroleum-jelly/search-terms)
## **Top white petroleum jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.43**4.7★10,953 rev](https://www.amazon.com/dp/B09HHBYQXY) [2**Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 1 oz. Tubes 6 Pack of Petroleum Jelly Tubes**Dynarex**$7.98**4.7★316 rev](https://www.amazon.com/dp/B00CPPPE86) [3**Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each**Kendall**$8.54**4.8★3,969 rev](https://www.amazon.com/dp/B074JGJDMY) [4**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**4.7★49 rev](https://www.amazon.com/dp/B0G7KKCRJ8) [5**Dynarex 45 White Petroleum Flip Top Tube Each 4 Ounce 1 Count**Dynarex**$4.97**4.6★645 rev](https://www.amazon.com/dp/B004UVX3Y0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**259 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**49 rev6mo ago](https://www.amazon.com/dp/B0G7KKCRJ8) [**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.79**20,158 rev7mo ago](https://www.amazon.com/dp/B001ECQ4L2) [**CareALL Petroleum Jelly 4 Oz. Tube (6 Pack) Unscented 100% Pure White Petrolatum Jelly USP Moisturizer for Dry Cracked Skin and Lips Protectant for Minor Cuts Scrapes Burns.**CareAll**$15.48**328 rev2y ago](https://www.amazon.com/dp/B0CZSJSBR4) [**Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.95**10,953 rev2y ago](https://www.amazon.com/dp/B09HHH2Z9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**4.6★**▲ 345%**](https://www.amazon.com/dp/B0FWKW898Q) [**ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing**Vive Care**$9.02**4.7★**▲ 199%**](https://www.amazon.com/dp/B0G7KKCRJ8) [**Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 4 oz. Tubes 1 Box of 6 Petroleum Jelly Tubes**Dynarex**$14.09**4.6★**▲ 92%**](https://www.amazon.com/dp/B00CPPPF76) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.80**4.8★**▲ 30%**](https://www.amazon.com/dp/B006IB5T4W) [**Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 15 oz. (425g) Jars 1 Box of 12 Jars**Dynarex**$38.84**4.6★**▲ 30%**](https://www.amazon.com/dp/B00PVRFKFM)
**~~View all trending →~~**
## **What buyers say about white petroleum jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Super hydrating”*
**Quality-Overall**16%
*“Always reliable quality”*
**Value For Money**12%
*“Fairly priced”*
**Suitability Dry Skin**7%
*“Really helps with dry skin”*
**Soft Feel**5%
*“Super soft”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Application is easy”*
**Efficiency**4%
*“Effective”*
**Size-Overall**3%
*“The size is nice”*
**Allergies**2%
*“Helps with irritation”*
### **What buyers complain about **
**Size-Overall**7%
*“Smaller than expected”*
**Moist/Dry**7%
*“They were so dry”*
**Allergies**6%
*“Rash”*
**Thickness**6%
*“is not as thick as it”*
**Oily/Greasy**5%
*“Too greasy”*
**Value For Money**5%
*“Very expensive,”*
**Ease Of Use**5%
*“A bit hard to squeeze”*
**Quality-Overall**5%
*“Slightly less quality than name brand”*
**Smell**4%
*“It doesnt have a strong scent at all”*
**Adhesion/Stickiness**3%
*“Sticky even”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Product Condition**6%
**Leak-Proof**5%
**Oily/Greasy**5%
**Texture/Consistency-Overall**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Smell**2%
## **Common questions**
- **Is white petroleum jelly profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the white petroleum jelly niche?**
- 12 brands and 136 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in white petroleum jelly?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Allergies. The return rate is 0.5%.
- **When does demand for white petroleum jelly peak?**
- Demand peaks in Aug–Sep; the busiest month runs 52.4× the quietest.
- **What does it cost to enter the white petroleum jelly niche?**
- Listings span $3.43–$42.54; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 10,491 reviews — the moat a new listing must climb.
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