---
title: "White Paper Plates 9 Inch — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/white-paper-plates-9-inch"
last_updated: "2026-08-09T15:32:26.869Z"
locale: en
meta:
description: "Niche score 53/100 · $21K/yr market · 15K searches/yr · $21.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $21K/yr market · 15K searches/yr · $21.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Paper Plates 9 Inch — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **white paper plates 9 inch**
**Worth a look**
Shows low returns (0.2%), but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 44Conversion 71Competition 66Returns 99Price range 77Avg price 91Brand share 68Review moat 22Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.18–$51.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,258.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$21K**
$21K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, white paper plates 9 inch is a $21K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white paper plates 9 inch market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**32%**
- Amazon Basics40% - RACETOP9% - Munfix6% - NatNarr4% - Vplus4% - Stack Man4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +15.4% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/white-paper-plates-9-inch/trend)
## **Top white paper plates 9 inch search terms**
- **9 inch disposable plates**7K/yr+24.8%2.9% conv. - **white paper plates 9 inch**5K/yr+18.1%8.6% conv. - **9 paper plates bulk 1000 count**3K/yr-25.5%10.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/white-paper-plates-9-inch/search-terms)
## **Top white paper plates 9 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**4.5★1,285 rev](https://www.amazon.com/dp/B0FPNCNYN7) [2![RACETOP Disposable Compostable Paper Plates 9 Inch [125 Pack] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers](https://m.media-amazon.com/images/I/31PNPKsQMhL.jpg)**RACETOP Disposable Compostable Paper Plates 9 Inch \[125 Pack\] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers**RACETOP**$17.89**4.7★1,199 rev](https://www.amazon.com/dp/B0D5LC1RSV) [3**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe Commercially Compostable 1200 Count (Pack of 12)**Amazon Basics**$30.77**4.5★1,285 rev](https://www.amazon.com/dp/B0FPNWKHN5) [4**Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary**Amazon Basics**$14.52**4.7★57,729 rev](https://www.amazon.com/dp/B0C2D2P54Y) [5**Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary**Amazon Basics**$5.52**4.7★57,729 rev](https://www.amazon.com/dp/B0C2CY22B8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VPACKDUO 150 Pack Compostable Paper Plates 9 Inch Heavy Duty Disposable Dinnerware White Paper Plates Made of Biodegradable Bagasse Sugarcane Fiber**VPACKDUO**$15.72**38 rev4mo ago](https://www.amazon.com/dp/B0GT8P9N68) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**1,285 rev8mo ago](https://www.amazon.com/dp/B0FPNCNYN7) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe Commercially Compostable 1200 Count (Pack of 12)**Amazon Basics**$30.77**1,285 rev8mo ago](https://www.amazon.com/dp/B0FPNWKHN5) [**R-kay 100 Pack 9 Inch Clear Plastic Plates Disposable - Heavy Duty 9 Inch Clear Plates For Party - Microwavable Clear Disposable Plates**R-kay**$16.13**332 rev10mo ago](https://www.amazon.com/dp/B0FP5T5VGH) [**NatNarr 30 Pcs White Paper Plates 9 Inch Scalloped Paper Plates Disposable Dinner Plate Dessert Cake Plate Party Supplies for Wedding Bridal Baby Shower Birthday**NatNarr**$9.70**334 rev1y ago](https://www.amazon.com/dp/B0FDGK96BF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VPACKDUO 150 Pack Compostable Paper Plates 9 Inch Heavy Duty Disposable Dinnerware White Paper Plates Made of Biodegradable Bagasse Sugarcane Fiber**VPACKDUO**$15.72**4.8★**▲ 210%**](https://www.amazon.com/dp/B0GT8P9N68) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**4.5★**▲ 94%**](https://www.amazon.com/dp/B0FPNCNYN7) [**PACKINNO 9 Inch Compostable Paper Plates 125 Pack Disposable Heavy Duty Plates Biodegradable Round Unbleached Brown Plates Made from Natural Sugarcane Fibers for Party Camping Picnic**PACKINNO**$16.73**4.7★**▲ 51%**](https://www.amazon.com/dp/B0FCXY1N3D) [**ECOLipak 9 inch 150 Pack Compostable Paper Plates Heavy Duty Disposable Biodegradable Eco-friendly Sugarcane Bagasse Plates for Party Dinner**ECOLipak**$21.93**4.6★**▲ 42%**](https://www.amazon.com/dp/B09F2FHH58) [**Munfix 100 Clear Plastic Plates Set - 9 Inch Disposable Dinner Plates Bulk Pack for Party BBQ Picnic Parties Travel and Events Microwavable Recyclable**Munfix**$19.33**4.6★**▲ 37%**](https://www.amazon.com/dp/B0CWS8WS7X)
**~~View all trending →~~**
## **What buyers say about white paper plates 9 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Very affordable”*
**Strength**18%
*“And Sturdy”*
**Quality-Overall**17%
*“Great quality and size amazing price and arrived on time”*
**Size-Overall**6%
*“Perfect size”*
**Durability**6%
*“they're durable enough for everyday use”*
**Advertised Vs Actual Product**4%
*“Product description was accurate”*
**Thickness**3%
*“I love the thickness of these plates”*
**Ease Of Use**3%
*“Ease of use”*
**Leak-Proof**2%
*“NO leaks”*
**Eco Friendliness**1%
*“Great for the environment”*
### **What buyers complain about **
**Strength**17%
*“Too flimsy”*
**Thickness**13%
*“Not the thickest plates”*
**Size-Overall**12%
*“Plates are smaller than expected”*
**Quality-Overall**7%
*“Bad quality”*
**Value For Money**5%
*“not worth it”*
**Thin**3%
*“Too thin”*
**Adhesion/Stickiness**2%
*“Sticking plates”*
**Weight Heavy**2%
*“Im 90 and my dishes are too heavy for me”*
**Durability**2%
*“did not hold up”*
**Leak-Proof**2%
*“Leaks, Flimsy”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**6%
**Strength**6%
**Value For Money**6%
**Thin**4%
**Material Quality**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Smell**2%
**Color**2%
## **Common questions**
- **Is white paper plates 9 inch profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 32 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white paper plates 9 inch niche?**
- 23 brands and 65 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in white paper plates 9 inch?**
- Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 0.2%.
- **When does demand for white paper plates 9 inch peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the white paper plates 9 inch niche?**
- Listings span $4.18–$51.59; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.
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