---
title: "White Cups — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/white-cups"
last_updated: "2026-08-09T07:19:55.437Z"
locale: en
meta:
description: "Niche score 50/100 · $157K/yr market · 158K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $157K/yr market · 158K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Cups — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **white cups**
**Worth a look**
Shows low returns (0.7%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Market size 33Growth 63Conversion 62Competition 18Returns 97Price range 66Avg price 83Brand share 37Review moat 59Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.80–$34.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+40.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,139.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$157K**
$157K/yr · 158K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white cups is a $157K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cups market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$144K–$181K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#440**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**13%**
- PAMI61% - Fasmov6% - Amazon Basics6% - Lilymicky5% - PartyPrints4% - Party Solids4% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/white-cups/trend)
## **Top white cups search terms**
- **white cups**41K/yr+34.4%1.7% conv. - **white plastic cups**38K/yr+36.3%3.4% conv. - **white solo cups**29K/yr+78.6%6.8% conv. - **white cup**12K/yr+11.6%0.0% conv. - **white solo cups 16 oz**7K/yr+112.5%8.3% conv. - **white disposable cups**8K/yr+18.3%2.7% conv. - **white party cups**5K/yr+64.3%2.2% conv. - **white cups disposable**5K/yr+8.8%2.6% conv. - **white cups plastic**4K/yr+38.0%3.2% conv. - **plastic white cups**3K/yr+20.4%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/white-cups/search-terms)
## **Top white cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$47K45%$71K60%$94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![PAMI White Plastic Party Cups [Pack of 30] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups](https://m.media-amazon.com/images/I/31rjeldvvTL.jpg)**PAMI White Plastic Party Cups \[Pack of 30\] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups**PAMI**$8.23**4.7★491 rev](https://www.amazon.com/dp/B0D94YN9B2) [2![PAMI White Plastic Party Cups [Pack of 50] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups](https://m.media-amazon.com/images/I/41X3BopwsyL.jpg)**PAMI White Plastic Party Cups \[Pack of 50\] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups**PAMI**$11.67**4.7★491 rev](https://www.amazon.com/dp/B0D94ZMJ7S) [3**Fasmov 30 Pack 16 oz. Plastic Cups Plastic Tumblers Blank Reusable Drink Tumblers for Parties Events Marketing Weddings White**Fasmov**$17.22**4.4★438 rev](https://www.amazon.com/dp/B081JR8KS4) [4**Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count**Amazon Basics**$4.80**4.7★6,269 rev](https://www.amazon.com/dp/B0D6SQFXF7) [5**Lilymicky 500 Pack 9 oz Disposable Plastic Cups 9 Ounce White Party Drinking Cups for Birthday Parties Picnics Ceremonies and Wedding**Lilymicky**$25.82**4.6★1,319 rev](https://www.amazon.com/dp/B09DC6R5NG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pineburg White Plastic Cups 16oz 100 Pack - Disposable Party Cups for Wedding Birthday Baby Shower Bridal Shower Graduation Summer Picnic**Pineburg**$22.06**64 rev10mo ago](https://www.amazon.com/dp/B0FQCMVCDM) [**Mimorou White 200 Pack Plastic Cups 16 oz Disposable Cups for Party Wedding Halloween Stackable Beverage Drinking Tumbler Heavy Duty for BBQ Birthday Baby Shower**Mimorou**$34.72**223 rev1y ago](https://www.amazon.com/dp/B0F4D126KT) [**Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count**Amazon Basics**$4.80**6,269 rev1y ago](https://www.amazon.com/dp/B0D6SQFXF7) [![PAMI White Plastic Party Cups [Pack of 30] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups](https://m.media-amazon.com/images/I/31rjeldvvTL.jpg)**PAMI White Plastic Party Cups \[Pack of 30\] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups**PAMI**$8.23**491 rev2y ago](https://www.amazon.com/dp/B0D94YN9B2) [![PAMI White Plastic Party Cups [Pack of 50] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups](https://m.media-amazon.com/images/I/41X3BopwsyL.jpg)**PAMI White Plastic Party Cups \[Pack of 50\] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups**PAMI**$11.67**491 rev2y ago](https://www.amazon.com/dp/B0D94ZMJ7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pineburg White Plastic Cups 16oz 100 Pack - Disposable Party Cups for Wedding Birthday Baby Shower Bridal Shower Graduation Summer Picnic**Pineburg**$22.06**4.7★**▲ 64%**](https://www.amazon.com/dp/B0FQCMVCDM) [![PAMI White Plastic Party Cups [Pack of 30] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups](https://m.media-amazon.com/images/I/31rjeldvvTL.jpg)**PAMI White Plastic Party Cups \[Pack of 30\] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups**PAMI**$8.23**4.7★**▲ 40%**](https://www.amazon.com/dp/B0D94YN9B2) [**Yungyan 36 Pack 16 oz Stadium Cups Reusable Plastic Cups Blank Drink Stadium Tumblers for Parties Events DIY Projects (White)**Yungyan**$22.55**4.7★**— 4%**](https://www.amazon.com/dp/B0BG3S82MR) [**Fasmov 30 Pack 16 oz. Plastic Cups Plastic Tumblers Blank Reusable Drink Tumblers for Parties Events Marketing Weddings White**Fasmov**$17.22**4.4★**— 9%**](https://www.amazon.com/dp/B081JR8KS4) [**Party Solids White Disposable Plastic Cups - 100 Pack 12 Oz - Colored Durable Party Cups - BPA Free**Party Solids**$21.65**4.6★**▼ 11%**](https://www.amazon.com/dp/B0CH21X6PC)
**~~View all trending →~~**
## **What buyers say about white cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Quality cups”*
**Strength**15%
*“Not flimsy”*
**Value For Money**13%
*“Great value”*
**Ease Of Use**10%
*“Convenient”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**7%
*“they didnt break easy”*
**Size-Overall**3%
*“Perfect size”*
**Storage Capacity**3%
*“The capacity is perfect”*
**Grip**2%
*“have a good grip to them”*
**Efficiency**2%
*“Cups work well”*
### **What buyers complain about **
**Strength**19%
*“Too flimsy”*
**Advertised Vs Actual Product**13%
*“Cheap because are not at all close to the 16z as it advertises”*
**Thickness**10%
*“They werent the thickest cups we have ever had”*
**Taste-Overall**7%
*“They have a chemical taste as soon”*
**Visibility**5%
*“Not Clear, Cloudy, Toned, More Translucent”*
**Pain Relief-Overall**5%
*“Hurts my bottom lip”*
**Comfort-Overall**5%
*“I dont feel comfortable using them because the packaging wasnt sealed”*
**Quality-Overall**5%
*“bad quality”*
**Material Quality**5%
*“Very plastic”*
**Ease Of Use**3%
*“hard to hold”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**10%
**Thin**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**5%
**Strength**5%
**Color**2%
**Thickness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is white cups profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white cups niche?**
- 10 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in white cups?**
- Top complaints mined from reviews: Strength, Advertised Vs Actual Product, Thickness. The return rate is 0.7%.
- **When does demand for white cups peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white cups niche?**
- Listings span $4.80–$34.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.
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