---
title: "Products — whey protein 10 lbs - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/whey-protein-10-lbs/products"
last_updated: "2026-08-06T03:39:47.044Z"
locale: en
meta:
  description: "Niche score 46/100 · $132K/yr market · 76K searches/yr · $102.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $132K/yr market · 76K searches/yr · $102.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — whey protein 10 lbs - Flapen"
---

# **whey protein 10 lbs**

**Skip it**

Weak search conversion (1.7%) — this niche doesn't clear our bar today.

Market size 30Growth 59Conversion 21Competition 37Returns 100Price range 45Avg price 74Brand share 36Review moat 23Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$102.76**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+35.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$44.24–$167.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$132K**

$132K/yr · 76K searches

**Review moat**

**Bad****7,462.1**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products