---
title: "Reviews — wet ones alcohol wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/wet-ones-alcohol-wipes/reviews"
last_updated: "2026-08-06T20:56:37.711Z"
locale: en
meta:
  description: "Niche score 56/100 · $43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — wet ones alcohol wipes - Flapen"
---

# **wet ones alcohol wipes**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 69Conversion 83Competition 66Returns 99Price range 50Avg price 58Brand share 72Review moat 23Quality gap 20

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+50.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.55–$27.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,019.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$43K**

$43K/yr · 37K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews